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Data Axle Announces Millions of New Audience Indicator Records in Co-Ops

NonProfit PRO

Data Axle announced the addition of more than 100 million audience indicators to its donor database cooperatives, Apogee and DonorBase. Data Axle Nonprofit is launching a comprehensive suite of derived indicators to identify new and expanded donor behaviors, affinities, and gifting potential.

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How to Use Audience Data for More Sponsorship Sales

The Sponsorship Collective

If you want to stop having your emails deleted, phone calls ignored and proposal thrown in the shredder it is essential that you get started in gathering data on your audience immediately. Many sponsorship seekers do not possess the level of data […]

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New Techniques for Donor Profiling and Audience Modeling

NonProfit PRO

We know that more targeted and relevant marketing drives higher response rates and engagement, and to get more targeted and relevant, you need great data. Here are some techniques to help any organization use data to create new models, audiences, and pools of targeted prospects that look just like their best donors.

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Sponsorship Audience Data Hack 

The Sponsorship Collective

If there’s one lesson that I hope to impart to you when reading this blog, it’s that good audience data is the foundation of a successful sponsorship program. The problem though is that a lot of sponsorship seekers, especially those doing this for the first time, have no idea how to procure said audience data. […].

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Using Your Data to Optimize Event Revenue – 3/27/24

Association Analytics

Learn how to use your data to find new event audiences, segment members for more personalized outreach and show sponsors the value of their participation.

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Audience Data in Sponsorship Sales 

The Sponsorship Collective

They don’t have any audience data. The post Audience Data in Sponsorship Sales appeared first on The Sponsorship Collective. There’s one mistake I see sponsorship seekers make that can kill their sponsorship programs dead. Not a chart, not even basic segments.

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Using Your Data to Uncover Non-Dues Revenue Streams – 4/24/24

Association Analytics

Learn how to use your data to find non-dues revenue opportunities like new audiences, selling more products to current members and creating new products.

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