Association Analytics

JUNE 21, 2023

8: Your Organization Doesn’t Have KPIs and Metrics Challenge : Without key performance indicators (KPIs) or metrics, your organization is missing out on vital information about your members. Set up your KPI and metrics! Make it simple for your audience. And of course, make it easy! Provide context you can refer back to.

Associations 319

Associations Challenge Data Taxonomy 319

Nonprofit Tech for Good

APRIL 20, 2020

Introducing Nonprofit Digital Sponsorships: Creating a live or on-demand co-branded online content series that provides value and shares impactful stories for viewers. . According to a New York Magazine report, conducted in partnership with Livestream, 80% of consumers would rather watch a live video from a brand than read a blog.

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Raise Fund Phase Audience 325

Neon CRM

JUNE 1, 2023

Blogging can be a unique and powerful way for nonprofit organizations to connect with their audience. However, with so many blogs out there (let alone all the other media your audiences see every day), it can be difficult to stand out from the crowd. But those basics only set the foundation of your blog.

Practice 52

Practice Arkansas Nonprofit Spam 52

Qgiv

APRIL 22, 2024

Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. Nonprofit marketing content also needs to consistently tie back to your cause and the work you do. However, marketing for nonprofits can come with its difficulties.

Marketing 52

Marketing Guide Nonprofit Channel 52

Candid

SEPTEMBER 7, 2023

Our goal for these videos has always been to reach younger audiences and those with a preference for video content, as well as captivate our existing followers on social media. While video views are nice, we measure our success by engagement—using likes, comments, saves, or shares as our metrics.

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YouTube Tips Script Audio 122

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Post consistent content that your audience loves and your social media will be successful. But if you want to get better results, you need a content strategy, strong creation and curation skills, and a robust measurement process. I know from my past data that my audience also loves practical cheat sheets too.

Audience 107

Audience Social Media Content Media 107

Media Cause

NOVEMBER 15, 2022

The Web Content Accessibility Guidelines (WCAG) are what everyone must follow to make the web a more inclusive experience. The WCAG “define how to make Web content more accessible to people with disabilities, ranging from visual, auditory, physical, speech, cognitive, language, learning, and neurological.” . Contrast Checker.

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Guidelines Accessibility Design Content 52

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. That said, it’s important to understand that the type of content that performs best on LinkedIn is a bit different than Facebook and more similar to Twitter.

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Linkedin Practice Social Media Sponsor 363

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. With the power of shares and the possibility to go viral, even the smallest organization can reach a global audience.

Social Media 52

Social Media Media Guide Social 52

Candid

DECEMBER 12, 2022

HubSpot’s recent research helps to answer this question: branded video content is the most memorable. Get to know your audience. The style, tone, and core message of your explainer video should be dependent on your target audience. Which one would you be most likely to remember when it comes time to make a recommendation?

Video 105

Video Support Tips Audio 105

Whole Whale

MARCH 15, 2023

Email marketing is the process of connecting to your organization’s audience via email. Having a clean and organized email account structure can be helpful when sending more tailored content to segmented audiences. Types of Email Marketing for Nonprofits Welcome Home!:

email 75

email Difference Marketing Retention 75

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

The comments in the thread were terrific and generated a blog post: [link]. One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars. Her team members use both a Google spreadsheet, Google Cal and Jira to manage it all.

Content 101

Content Measure Organization Strategy 101

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The answer: craft your own strategy that uses your data, is customized to your audience, and won’t overwhelm your team (or yourself). In a year, what will success look like?

Social Media 98

Social Media Data Strategy Media 98

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content. Twitter is not for every nonprofit.

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Twitter Practice Social Media Nonprofit 355

Association Analytics

FEBRUARY 14, 2022

Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. This will align the organization by having clear success metrics and KPIs. Check out our blog on overcoming your fear of dirty data. This will help increase membership and revenue.

Analytics 169

Analytics Language Associations Case Study 169

Care2

MAY 31, 2013

During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. The other problem with relying on vanity metrics is that it dilutes social media’s real purpose – to be social. Focus on Target Audiences. Are we fostering meaningful conversations with target audiences?

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Metrics Brain Social Media Social Network 75

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Step 2: Define your audience Understanding your audience can make or break your communications campaign’s success. Types of advertisements, topics, and content they respond to.

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Communication Campaign Channel Measure 98

Candid

JANUARY 24, 2024

I’ll share what I’ve learned from the big-picture analytics, insights from my deep dive into content, and how they inform my approach to our social media plan (which you’re welcome to borrow for your nonprofit). There’s a stable audience, but historically they didn’t engage much. Facebook is an interesting one for us.

Social Media 52

Social Media Data Strategy Media 52

Nonprofit Tech for Good

APRIL 19, 2024

It sometimes sounds as though tools like ChatGPT or Gemini could entirely replace humans in writing website content. To create meaningful material that will move audiences to action, though, a human touch and a sound communication strategy is still essential. Define top audiences, and think through their preferences.

Content 238

Content Websites Tips Voice 238

Candid

JANUARY 30, 2023

We’ll go over important factors to consider when you rebrand your nonprofit throughout this blog. Your audience’s perception of your nonprofit will change. For example, is there an issue with or aspect of your current branding that needs to be addressed to better connect with the hearts and minds of your audience?

Nonprofit 119

Nonprofit Audience Library Research 119

Nonprofits Source

NOVEMBER 27, 2023

By regularly generating content on your website, you can expand your digital reach and get visitors excited about your business. Blog roll: A blog is a great opportunity for your business to share important updates about your offerings, highlight rewards and customer loyalty programs, spotlight events, share stories from customers, and more.

Channel 52

Channel Business Marketing Effective 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Been thinking a lot about of the work processes around creating content and measuring its against outcomes this week. One idea that came up in my post earlier this week about creating and measuring content , was the concept of an idea dashboard. This post takes it a bit deeper. Then it is time to create content.

Content 108

Content Ideas Calendar Plugin 108

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Are people sharing your content with their friends and inspiring them to get involved with your organization? It will also provide a break down of what content spiked on Twitter, blogs, and Facebook. Is it positive?

Metrics 77

Metrics Social Media Media Social 77

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The always thoughtful and inspiring, Avinash Kaushik, suggests that there four social media metrics that we should focus on measuring across channels. Of course, you need to start with. We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) Social media is evolving at an incredible pace.

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Metrics Facebook Data Measure 96

AccelEvents

JULY 28, 2021

Hybrid events are a great way to connect with audiences in different mediums. Essentially, an event organizer is being asked to put on two events (one for a live audience and one for a remote audience). This takes some thought and consideration as the needs and expectations of each audience will be different.

Ideas 98

Ideas Metrics Virtual Hosting 98

Top Nonprofits

MARCH 16, 2022

When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. Keeping your website up-to-date and modern is essential to engage your audience and ensure they have everything they need to get involved with your mission. Your site doesn’t engage your audience.

Websites 115

Websites Nonprofit Audience Mobile 115

Tech Soup

JULY 19, 2017

For the Professional Social Media class I teach at Sonoma State University , I created an exercise designed to help folks practice both content creation and looking at metrics. Content Creation. Ask folks to think about the people in the group and what content would appeal to them. The totals are then tallied.

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Exercise Social Media Offline Content 55

Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences.

Personal 101

Personal Test Demographics Analytics 101

NetWits

JULY 10, 2012

1) Stick to 3 Platforms - Blog / Facebook / Twitter. First off, your school should have a blog that’s the center of your social media strategy. Make your blog the place where you produce original content that’s tailored to your audience. Remember, great content is the key to successful social media.

Social Media 251

Social Media Media Social Slides 251

Non Profit Quarterly

APRIL 20, 2023

Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation. Some users are migrating to new platforms, like Post, or to decentralized, open-source services, like Mastodon.

Social Media 94

Social Media Media Strategy Social 94

Qgiv

NOVEMBER 9, 2023

Once you have a good understanding of your brand identity, you can start to develop messaging that resonates with your target audience. This will help you ensure your branding is on point and resonates with your target audience. Be clear about your target audience. What impact do you want to have on the world? Be authentic.

Strategy 110

Strategy Tips Nonprofit Conservancy 110

Qgiv

JULY 21, 2022

LinkedIn is a great resource for nonprofits because of its audience. Instead of personal updates and other news, LinkedIn is for professional content and connections. Create interesting content. Once you’ve created a strong company page and profile, it’s time to start posting content. Take advantage of sponsored content.

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Linkedin Social Media Practice Media 52

AccelEvents

AUGUST 15, 2021

A hybrid event means that at the same time, you can host two types of event styles tailored to each audience (an online audience and an in-person audience) for a great attendee experience. . A hybrid event intends to be an event that connects people in person if they want and allows online audiences to tune in. .

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Stream Hosting Virtual Registration 98

DipJar

SEPTEMBER 12, 2022

Targeting the wrong audience. Producing irrelevant content. Once you have a goal to guide your team, you’ll then need to find out who your target audience is and how best to reach them. Targeting the wrong audience. However, most nonprofits have a tendency to target more audiences than necessary.

Marketing 52

Marketing Social Media Nonprofit Integration 52

M+R

JULY 27, 2023

That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. If too little cultivation was a real problem, we’d have seen it show up in fundraising metrics, right? Well, in the last few years, email metrics did start to decline.

Fundraising 52

Fundraising Test Advocacy Metrics 52

Achieve

DECEMBER 8, 2022

Social media can be an extremely effective way to reach new audiences for your nonprofit and secure more donations for your cause. Use social media for quick updates and fun content. New blog posts. Use social media for quick updates and fun content. But what about cultivating relationships with existing donors?

Social Media 52

Social Media Relationship Donor Media 52

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

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Fund Donor Strategy Search 52