Tech Soup

APRIL 1, 2021

To succeed, nonprofit organizations need to continue to manage the challenges of staying connected to their existing member base while reaching new audiences through the already crowded digital landscape online. It's not surprising that 2021 is expected to be a busy year.

Benchmark 96

Benchmark Content Practice Marketing 96

Nonprofit Tech for Good

JANUARY 9, 2020

International organizations planning their fundraising strategies for the new decade and looking for new funding sources may be wondering how to maximize their success in attracting U.S. Presented here is a roadmap for differentiating your international organization – in a competitive U.S. Establishment of a 501(c) 3 organization.

Storytelling 258

Storytelling Accessibility Active Activism 258

M+R

MAY 31, 2023

Here’s where you can find M+R people this summer: PMDMC Benchmarks Webinar June 7, 1–2pm ET Thought Benchmarks season was over? Get the low-down on how the public media sector fared in this year’s Benchmarks in this virtual webinar co-hosted with PMDMC. Are you conferencing this summer too? Let us know so we can say hello!

Business 106

Business Atlanta Chicago Benchmark 106

EveryAction

MAY 30, 2023

Virtual lobby days may be accessible to more people than in-person events; new supporters may be looking for a lower-barrier way to get involved; and virtual events can help you build the power in numbers that any organization needs for a successful advocacy effort. We’ll be rooting for you!

Virtual 163

Virtual Advocacy Channel Mobile 163

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. It should convey the organization’s impact and the urgency of supporting its mission.

Practice 230

Practice Fundraising Guide Channel 230

Kindful

JANUARY 5, 2022

The Nonprofit Advertising Benchmark Study is a report from Whole Whale , a B Corp digital agency that works with nonprofit and social impact organizations. Whole Whale works with nonprofits and published this data to help organization leaders have a better idea of how to set their fundraising and advertising budgets.

Studies 87

Studies Music Benchmark Museum 87

EveryAction

SEPTEMBER 7, 2022

Sustainer programs are growing in popularity—M+R’s Benchmarks for the year 2021 found that recurring giving grew by 24 percent over 2020. With testing, nonprofits can experiment and improve on what communications work best for their sustainer audience. It’s likely your organization is already meeting some of these best practices.

Communication 130

Communication Practice Program Instructional 130

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Sometimes benchmarking studies can be more rigorous and survey an entire field. Take for example, the NTEN Social Network 2011 Benchmarking Study or the Digital IQ Study of Government Sites.

Benchmark 96

Benchmark Social Media Measure Results 96

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

NTEN

JUNE 14, 2012

Last summer, we pulled together data from some of the country’s leading nonprofits to bring you the 2011 Benchmarks Extra: Facebook report, laying out basic benchmarks for nonprofit pages on Facebook. To download the 2012 Benchmarks Extra: Facebook, simply “like” M+R's page on Facebook.

Benchmark 60

Benchmark Facebook Report NTEN 60

M+R

JUNE 5, 2023

Along with Richard Vigurie, they honed an analog skill every politically active organization now tries to do digitally: find your people and activate them. Receptive and swayable audiences are becoming harder and harder to reach. Looking for benchmarks? We’ve got some Benchmarks. Enter: influencers. This is a real quote!

Conservancy 98

Conservancy Influence Mail Headline 98

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

Online 105

Online Fundraising Benchmark Adwords 105

Whole Whale

APRIL 5, 2024

Competitive Analysis By exploring ads from similar organizations or causes, nonprofits can gain insights into their competitors’ messaging, targeting, and creative strategies. Identifying potential partners or collaborators Nonprofits can search for organizations or influencers who are running ads related to their cause.

Library 104

Library Influence Demographics Nonprofit 104

Nonprofit Tech for Good

OCTOBER 25, 2019

Facebook Fundraisers are a relatively new fundraising tool, but they’re already driving a major boost in revenue for some nonprofit organizations. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”.

Facebook 217

Facebook Raise Fundraising Audience 217

Bloomerang

AUGUST 29, 2022

Which business or organization comes to mind first? Every organization needs to take a slightly different approach. Use benchmarks to set your budget. The M+R 2022 Benchmarks have a section devoted to nonprofit digital advertising with breakdowns by format, organization size, and cause area.

Digital 119

Digital Program Tips Nonprofit 119

Media Cause

FEBRUARY 16, 2024

While most organizations cut their marketing budgets first when times are tough, those who “keep the lights on” typically reap the benefits. By continuing to carefully communicate with their communities, they gain audience insights and trust built on empathy and an understanding of shifting needs. They are behind the curve.

Benefit 64

Benefit Marketing Change Time 64

Whole Whale

MAY 2, 2024

Social media posts and account maintenance We’ve noted that organizations should guard their voice online. For fun, have them also prepare a 30 minute presentation for the organization. Index and put these photos in a system like Google Photos or Flickr for the organization to use in the future.

International 98

International Program Ideas Data 98

M+R

JANUARY 11, 2022

How are organizations mitigating this new reality, and what are they trying, testing, and innovating? We’re looking forward to sharing the newest results, and what organizations did to achieve them. Many organizations are getting less and less out of Facebook Ads. Many organizations are getting less and less out of Facebook Ads.

Fundraising 116

Fundraising Sample Gift Benchmark 116

Whole Whale

NOVEMBER 10, 2021

In over 99% of cases, investing in a mobile app is the exact wrong investment for your organization to stay competitive on mobile. You might hear an assumption along the lines of the following: Your organization’s audience all have mobile phones, there is therefore a huge opportunity for all of them to connect with your org on a custom app.

Mobile 96

Mobile Build Benchmark Rate 96

M+R

JUNE 18, 2024

The data is also hashed and stored in clean rooms, meaning it’s not accessible to anyone outside of your organization and the partners you choose to share it with. health organizations or those working in reproductive justice and LGBTQIA+ rights). Cookieless reporting: what’s your approach, and what are your benchmarks?

Alternative 106

Alternative Google Audio Test 106

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

Forum One

MARCH 20, 2023

With so many avenues, how can you ensure that your audience touchpoints are consistent, connected, and helpful? During this session , you’ll learn: What a service blueprint is and specifically how it’s valuable for nonprofits How to create and customize a service blueprint within the context of your own organization.

Denver 58

Denver Colorado Social Media Info 58

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. How to use it : Your organization should be prioritizing donor retention rates as part of its operations. This is where the increasing amount of nonprofit sector research reports can help.

Hype 52

Hype Research Marketing Benchmark 52

Tech Soup

SEPTEMBER 4, 2014

Free video services like Instagram and Vine that feature short videos now attract millions of users, offering nonprofits, charities, and libraries an opportunity to connect with new audiences. Benchmarks for nonprofit video and guide for creators. Video Creation Resources. Aaron's guide to getting started with nonprofit videos.

Video 58

Video Audience Camera Library 58

Allegiance Group

MAY 16, 2024

Nearly all new reports and benchmarks show a decline in both donors and dollars, and the Fundraising Effectiveness Project’s (FEP) latest Quarterly Fundraising Report is no exception. For many organizations, total donors and dollars are still well ahead of the pre-COVID-19 giving boom. That brings a glimmer of good news.

Trend 52

Trend Podcast Nonprofit Retention 52

Neon CRM

JANUARY 25, 2024

If your organization sends out a member newsletter, you have a solid communication method on your side! Consider Your Audience The key to creating a member newsletter that people keep opening and reading is to offer content that’s beneficial to them in some way. Channel the audience reading your newsletter—what’s helpful to them?

Newsletter 52

Newsletter Content Ideas Tips 52

EveryAction

SEPTEMBER 2, 2022

In this six-part blog series, we’re highlighting key digital features your organization can start implementing now to boost fundraising this fall. No matter your mission, every nonprofit goes through periods when communicating with different supporter audiences is urgent. Last week, we went over digital advocacy forms. Key takeaways.

Mobile 130

Mobile Digital Fundraising Advocacy 130

Connection Cafe

OCTOBER 1, 2013

It’s easy to host a benchmarking session and just present data. The audience is able to take notes on numbers and try and gauge their organization’s success, but it’s more difficult to make those data points actionable or to provide insight that people can leverage. Why benchmark?

Benchmark 35

Benchmark Data Washington Arts 35

sgEngage

MARCH 22, 2024

Learn more: How to Convert Peer-to-Peer Event Participants into Monthly Donors If your organization is committed to a better donor experience, read on to learn how to give your P2P fundraising events new energy with activity tracking. For your organization, the benefits are twofold, too. What Activity Will Appeal to Your Donors?

Track 103

Track Active Activism Activities 103

M+R

MAY 31, 2024

If you’ve Googled, well, anything lately, you’ve probably seen Google’s generative AI experience, aka an AI-generated answer at the very top of the search page (above ads and organic results). Depending on where your brand falls, this might change the importance that you place on brand awareness, media exposure, and social audience-building.

Search 45

Search Experiment Google Benchmark 45

EveryAction

SEPTEMBER 20, 2016

Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start. If your goal is to engage + build relationships with your audience (hopefully it is!), Measuring beyond "likes".

Metrics 100

Metrics Social Media Measure Media 100

NetWits

APRIL 2, 2013

In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). The annual report informs how organizations measure impact relative to their peers. However, the benchmark study is a tool, and like any tool, it depends on how it’s used.

Rate 139

Rate San Diego Open Benchmark 139

Whole Whale

MAY 2, 2024

Social media posts and account maintenance We’ve noted that organizations should guard their voice online. For fun, have them also prepare a 30 minute presentation for the organization. Index and put these photos in a system like Google Photos or Flickr for the organization to use in the future.

International 52

International Program Ideas Data 52

Nonprofit Tech for Good

APRIL 10, 2022

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. Like all social media today, organic reach is very low. 3) Tweet content that inspires engagement.

Twitter 336

Twitter Practice Social Media Nonprofit 336

Allegiance Group

JUNE 4, 2024

To truly understand the health of your organization, there are seven key metrics you should track in your database: Year-on-year revenue Donor file growth Donor retention Gifts per donor Average gift Revenue per donor Cost to acquire Data can be overwhelming. Break your campaign results down by audience.

Metrics 52

Metrics Track Data Question 52

Forum One

JUNE 9, 2023

The Children’s Hospital Colorado Foundation came to us with the goal of rethinking its digital ecosystem from the ground up and optimizing how they attract, engage, and grow their target audiences, including donors and supporters. The post Healthcare Ad Awards Winners Announced appeared first on Forum One.

Award 72

Award Colorado Washington Wisconsin 72

sgEngage

JUNE 30, 2023

Nonprofit marketing is the use of strategic methods by organizations to promote their missions and secure donations and funding. Funding is the lifeblood of organizations so it is essential to have a strategy to consistently attract and retain supporters. billion online, handled over 23 million transactions, and sent more than 3.3

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40