Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

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Measure Social Media Media Social 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2011

We’ve been chatting about how to measure the impact of the crowd and she offered to write this guest post on the topic. Measuring Your Crowdsourcing Efforts by Aliza Sherman. In order to know how to measure crowdsourcing results, you first need to understand what kind of crowdsourcing you’re implementing. Measuring Work.

Measure 104

Measure Aggregator Platform Consultant 104

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. This is where EveryAction comes in!

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Benchmark Digital Trend Report 62

Forum One

JUNE 9, 2023

The Healthcare Ad Awards began forty years ago as a national competition to recognize the field of healthcare marketing and advertising. Forum One designed and developed the City Health Dashboard with NYU Langone Health’s Department of Population Health to share and compare data on 37 measures of public health across more than 500 U.S.

Award 70

Award Colorado Washington Wisconsin 70

EveryAction

AUGUST 11, 2016

In fact, according to the annual Benchmarks report from NTEN and M+R , email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. Normally, fundraising teams use open rates, clicks, and conversion metrics to measure the success of email campaigns.

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email Spam Money Fundraising 100

Bloomerang

MARCH 30, 2023

Your goals should be SMART: specific, measurable, attainable, relevant, and time-bound. However, if your goal is SMART—specific, measurable, attainable, relevant, and time-bound—you’ll have a clear benchmark to work toward and measure progress. Set goals for your volunteer program. Create a leadership team.

Volunteer 89

Volunteer Program Roles Training 89

Bloomerang

MAY 31, 2022

Keep in mind that successfully carrying out a powerful fundraising strategy requires a strong partnership between your organization’s marketing and fundraising staff. A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Email marketing software. Offers accountability.

Strategy 104

Strategy Develop Fundraising Nonprofit 104

NetWits

JUNE 19, 2012

A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. Using different messaging for different audiences. Nonprofits are, unfortunately, often handcuffed by limited staff, budget and/or time. So what can nonprofits learn from the for profit world?

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email Test Conference Benchmark 150

DNL OmniMedia

OCTOBER 13, 2020

Step 1: Define the audience you’re targeting. In the realm of our planned giving example, let’s say the organization has decided that their audience will be older prospects with a strong philanthropic history and displayed interest in their cause. Step 2: Identify and analyze prospects that fit your audience.

Effective 98

Effective Management Guide Fundraising 98

Connection Cafe

NOVEMBER 7, 2014

Nonprofit marketers are doing more with content marketing – and feeling more confident about their effectiveness. It’s exciting to see how nonprofit professionals continue to embrace content marketing. Sixty-one percent are using content marketing and sixty-nine percent are creating more content than they did one year ago.

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Content Storytelling Marketing Chart 45

Bloomerang

DECEMBER 19, 2023

That’s just the start—nonprofit software tools come in many varieties, offering support for marketing, event planning, form building, and much more. Run Agile sprints, marketing campaigns, and other initiatives to support your nonprofit’s goals. Software solutions keep the nonprofit sector in motion.

Software 86

Software Free Tools Adobe 86

Socialbrite

OCTOBER 31, 2021

So it’s no surprise that video marketing has become an efficient way to reach your target audience, whether you run campaigns for a nonprofit, cause organization or social enterprise. So, how do you measure your video marketing efforts? Measuring your video marketing. Measuring the engagement of your videos.

Measure 59

Measure Video Marketing Guide 59

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

With the digital communications landscape evolving at light speed we wanted to track challenges, leadership attitudes, measurement strategies and 2014 investment plans. A strong signal that social media will remain a fixture in the marketing toolkit of arts organization nationwide. Management attitudes. keep spending level.

Social Media 106

Social Media Arts Social Attitude 106

BoardAssist

NOVEMBER 10, 2015

One of the most rewarding moments marketing your nonprofit is when you spend time crafting an impactful message for your social media accounts and then your constituents actually engage with each post. This is one of the more interesting graphs from HubSpot’s 2015 benchmarks report. If there room for improvement? Key Takeaway.

Social Media 40

Social Media Media Time Social 40

3rd Sector Labs

APRIL 23, 2014

Third Sector Labs recently co-hosted a data management webinar with Debbie Snyder , VP of Sales & Marketing for Adcieo. We opened with a short audience survey about nonprofit data management. One important point that may be overlooked when looked at big data surveys is the purpose behind the online outreach that is being measured.

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Data Management Rate Benchmark 133

Forum One

SEPTEMBER 7, 2021

Your foundation’s website is the entry point for the majority of your audiences, and so ensuring that all parts of your digital strategy and digital ecosystem are connected to it is of utmost importance. Today’s best digital experiences are not one-size-fits-all solutions; they are customized experiences for your key target audiences.

Websites 58

Websites Strategy Change Management Digital 58

Bloomerang

NOVEMBER 16, 2023

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. Be sure to look for a text-to-donate provider that offers measures like: PCI compliance Fraud detection Data encryption These aspects will make your text fundraising transactions as secure as possible and build donor trust.

Mobile 56

Mobile Guide Giving Fundraising 56

NetWits

NOVEMBER 11, 2010

My point is that it CAN happen (In fact, I saw some examples today of non-profits achieving results like this), but a lot of non-profits shoot them selves in the foot by forgetting to do the basics of email marketing correctly. I had the chance to review a few email marketing campaigns today. No Call to Action. This one kills me.

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email Profit Registration Review 212

ASU Lodestar Center

AUGUST 6, 2018

July 1 represents a new fiscal year for many nonprofits, a time to review programs and previous goals to be sure they’re aligned with the mission and to establish new benchmarks. These are measured in weeks or months and support the long-term goals. These are measured in years and originate in the mission statement.

Goal 61

Goal Phoenix Arizona Nonprofit 61

Everyaction

JULY 18, 2018

Share your organization’s mission, who you serve, the influence your organization has on its audience(s), and the role it plays in the larger conversation around your issue area. Which (if any) niche markets, audiences, services does our organization satisfy? allows it to stand out in the larger conversation in our issue area?

Guide 108

Guide Fundraising Nonprofit Template 108

Care2

SEPTEMBER 30, 2014

These two audiences are connected to your nonprofit very differently and therefore should receive different appeals that match their level of engagement. Measure The Results There are myriad amounts of ways your nonprofit can measure the success of your online fundraising campaigns.

Studies 78

Studies Online Fundraising Nonprofit 78

Nonprofits Source

JANUARY 23, 2023

Through the Google Ad Grants program , nonprofits everywhere can leverage pay-per-click (PPC) marketing for free. Claiming 92.58% of search engine market share worldwide , Google is the world’s most popular search engine, so you’re missing out if you haven’t already joined the program.

Grant 52

Grant Google Management Guide 52

Care2

MAY 13, 2014

Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. You have the most control of how you engage your audience. Measure the response rates to see what worked and what clearly flopped.

email 75

email Advocacy Social Network Social Media 75

Connection Cafe

AUGUST 9, 2013

Nonprofits can learn from email campaigns corporate marketers are sending. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Use Personalized Messaging on Different Audiences. Delivering personalized content to your audiences can significantly increase click-through rates.

email 48

email Campaign Test Benchmark 48

Care2

MAY 13, 2014

Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. You have the most control of how you engage your audience. Measure the response rates to see what worked and what clearly flopped.

email 70

email Advocacy Social Network Social Media 70

Bloomerang

AUGUST 21, 2023

Monitor progress: Continuously track the performance of your fundraising efforts and measure them against insights detailed in the report. Digital fundraising is about using all the channels at your disposal in an integrated way to reach and expand your audience, spark engagement, and grow your giving opportunities.Be

Action 75

Action Report Practice Fundraising 75

Connection Cafe

MAY 29, 2014

And there’s certainly truth with that statement – the 2013 Benchmark Report is broken up by not only NTEE verticals but by revenue band and email tier – but the sheer size of an organization’s email file is starting to mean a lot less. For the last seven years, the Benchmark Report measured total and usable email housefile size.

email 40

email Files Broadcast Metrics 40

Connection Cafe

MAY 23, 2017

Read the post below about how to measure your reach, and then join our training on how to boost it: Social Media for Social Justice: How to inspire and be seen . In our 2017 M+R Benchmarks study , we found that on average, a nonprofit will reach just 8% of its fans with a post that isn’t promoted. . M+R wants to help you!

Facebook 32

Facebook Benchmark Social Media Studies 32

Bloomerang

NOVEMBER 13, 2021

And, as I was sharing earlier, we usually teach this in person over a period of two to three hours, so, you all are getting the, what we’ll call, the boot-camp version of “Measure of Success.” If so, then that gives a measure of assurance to donors to say, “This is a program that has worked. Is it specific?

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Report Measure Impact Process 79

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

" She talked about the importance of measuring your social media efforts.   This was a great positive spin -- rather than measure to show me or prove the impact, it's measure so you can quantify it.     The reason to measure is to determine whether to continue or not.  

Social Media 50

Social Media Relationship Media Georgia 50

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. They are in one or many channels and your job as a nonprofit marketer is to deliver the right message to them at the right time—ultimately convincing them to spend their attention, time, and money with you.

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Channel Marketing Fundraising Nonprofit 59

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

Fear that it will take staff time, there will be little return, and the return will not be as easily measurable as, say, a direct mail piece. You'll want to identify easy, simple first projects that flow from your organization’s internet marketing plan. Especially in this economy.

Marketing 70

Marketing Blackboard Social Social Media 70

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Web Analytics As Simple Gifts To Measure Mission 3. Screencast Audience and Learning Objectives The audience for this screencast is nonprofits that know they need to analyze the success of their Web sites, but aren't sure where to begin. The nonprofit's web site isn't overly complex and has a clear marketing strategy in place.

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Screencast Analytics Measure Web 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2011

Or as Inga Broerman, Guide Star VP of Marketing said, “You won’t know what to say no to.&#. Not every nonprofit will go through the levels at the same pace due to organizational culture, capacity, or communication objectives, program design and target audiences.

Social Media 101

Social Media Practice Media Social 101

CauseVox

OCTOBER 11, 2021

It’s marketable, it’s ripe for good storytelling, and can ease the process of coming up with a fresh campaign concept. When setting your own goal, use the SMART principles approach, making sure it’s Specific, Measurable, Attainable, Relevant, and Timely. Nonprofits receive 50% of their annual donations between October and December.

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Guide Giving Campaign Social Media 73

Connection Cafe

AUGUST 25, 2017

I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. We’ve come a very long way from Microsoft and Internet Explorer having 90% of the market share. What are the most important website metrics to measure? Allison: It depends.

Design 35

Design Websites Practice Philadelphia 35

Media Cause

JANUARY 30, 2023

Many nonprofits are reluctant to allocate budget toward brand marketing efforts because the return on investment (ROI) can be hard to measure. Upper-funnel campaigns give you and the algorithms more insight into which audiences are more likely to engage with your nonprofit. This is referred to as “banner blindness”.

Awareness 52

Awareness Strategy Build Media 52