Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar. But bench learning can be richer than simply collecting numbers.

Benchmark 103

Benchmark Social Media Global Project 103

Whole Whale

APRIL 5, 2024

List of Transparent Ad Platforms that let you analyze competitors: Meta (Facebook/Instagram) Ad Library: [link] Allows filtering ads by country, region, disclaimer type, and spend. Identifying potential partners or collaborators Nonprofits can search for organizations or influencers who are running ads related to their cause.

Library 104

Library Influence Demographics Nonprofit 104

Nonprofit Tech for Good

DECEMBER 8, 2021

Plain language is communication your audience can understand the first time they read or hear it. Organization Name] is a global network of philanthropy organizations, changemakers, and critical thinkers committed to ensuring that philanthropy reaches its fullest potential by serving as a catalyst for social change and social progress.

Trend 324

Trend Digital Marketing Fundraising 324

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Sometimes benchmarking studies can be more rigorous and survey an entire field. Take for example, the NTEN Social Network 2011 Benchmarking Study or the Digital IQ Study of Government Sites.

Benchmark 96

Benchmark Social Media Measure Results 96

Bloomerang

AUGUST 29, 2022

Which business or organization comes to mind first? When I refer to “digital ads” in this article, I’m referring to the three kinds of digital advertising that are easiest and most affordable: Social media advertising: e.g. Facebook, Instagram, LinkedIn. Every organization needs to take a slightly different approach.

Digital 118

Digital Program Tips Nonprofit 118

Whole Whale

NOVEMBER 10, 2021

In over 99% of cases, investing in a mobile app is the exact wrong investment for your organization to stay competitive on mobile. You might hear an assumption along the lines of the following: Your organization’s audience all have mobile phones, there is therefore a huge opportunity for all of them to connect with your org on a custom app.

Mobile 96

Mobile Build Benchmark Rate 96

M+R

JANUARY 11, 2022

Paid social performance (Facebook/Instagram) was down year over year for many groups, likely due to limitations with targeting and reporting coming out of the iOS update earlier in the year. How are organizations mitigating this new reality, and what are they trying, testing, and innovating? Related Links: Come join Benchmarks 2022!

Fundraising 109

Fundraising Gift Sample Benchmark 109

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 18, 2013

Over the years, I’ve attended events where a representatives from Facebook shared with nonprofits how to use the platform more effectively. During the Q/A after the presentation, one of the most frequent questions asked has been, “Will Facebook be making grants to nonprofits?” Image Source: Pando Daily.

Facebook 122

Facebook Donation Grant Nonprofit 122

Nonprofit Tech for Good

APRIL 10, 2022

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. Like all social media today, organic reach is very low. 3) Tweet content that inspires engagement.

Twitter 355

Twitter Practice Social Media Nonprofit 355

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

Nonprofit Tech for Good

DECEMBER 3, 2020

billion monthly active users , Facebook is the largest social network in the world. Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy. 1) Set up your nonprofit’s Facebook Page to make a good first impression.

Facebook 364

Facebook Practice Avatar Nonprofit 364

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Thank you again for being such a great audience. Facebook reports negative feedback on a post level, and also as daily, weekly, and 28-day page metrics. Once again, you’ve amazed us! A: Of course!

Metrics 64

Metrics Facebook Question Benchmark 64

Connection Cafe

MAY 23, 2017

If you’re responsible for your nonprofit’s social media, you probably know about how many Facebook fans you have. As you know, Facebook’s ever-mysterious algorithms limit your posts from reaching everyone that likes your page. In our Benchmarks study, the average nonprofit had an ERA of.225, 225=13.5).

Facebook 32

Facebook Benchmark Social Media Studies 32

sgEngage

JUNE 30, 2023

Nonprofit marketing is the use of strategic methods by organizations to promote their missions and secure donations and funding. Funding is the lifeblood of organizations so it is essential to have a strategy to consistently attract and retain supporters. billion online, handled over 23 million transactions, and sent more than 3.3

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

EveryAction

SEPTEMBER 20, 2016

To truly understand the value of a tweet or Facebook post, you have to determine ahead of time exactly what sort of action you hope someone will take when they see it - click, share, sign up, donate, retweet, etc. If your goal is to engage + build relationships with your audience (hopefully it is!), Measuring beyond "likes".

Metrics 100

Metrics Social Media Measure Media 100

Tech Soup

SEPTEMBER 4, 2014

Free video services like Instagram and Vine that feature short videos now attract millions of users, offering nonprofits, charities, and libraries an opportunity to connect with new audiences. You can also share Instagram videos on Facebook, Twitter, and other channels. Benchmarks for nonprofit video and guide for creators.

Audience 58

Audience Video Camera Library 58

Nonprofit Tech for Good

FEBRUARY 12, 2021

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. Many traditional monthly giving programs require donors to pick a monthly donation amount, and then donors have to contact the organization directly to make any changes.

Effective 278

Effective Fundraising Nonprofit Channel 278

M+R

DECEMBER 13, 2022

If you’re just getting up and running with ads, check on your Meta Ads Manager Account , a tool to run and report on ads for Facebook and Instagram. It also offers audience insights and traffic information that can be helpful for targeting your ads! For ads tracking and more, we highly recommend Google Analytics. those KPIs.

Fundraising 82

Fundraising America United States Track 82

Socialbrite

OCTOBER 6, 2022

Donors are still eager to support the organizations and causes they care about, yet they expect to be engaged differently — often through digital channels. As noted in the 2021 M+R Benchmarks Study , nonprofits enjoyed a 32% bump in revenue from online sources from 2019 to 2020. It may make sense for your organization to follow suit.

Fundraising 69

Fundraising Statistics Paypal Retention 69

NTEN

OCTOBER 29, 2008

While it's relatively easy to dabble in social media, listening is the critical component in developing a social media strategy that is right for both your audience and your objectives. Start with your organization's name. Set up Twitter searches and see if people are "tweeting" about your organization or industry.

Social Media 68

Social Media Audience Media Social 68

3rd Sector Labs

APRIL 23, 2014

We opened with a short audience survey about nonprofit data management. 1 – Does your organization have a data management plan? 2 – When was the last time your organization cleaned your donor data? 3 – Is someone in your organization responsible for data quality? Within the past 3 months = 30%.

Data 133

Data Management Rate Benchmark 133

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2011

Idealware created the Nonprofit Social Media Decision Guide to help organizations like yours determine what results and benefits you can reasonably expect from social media, and to guide you through the process of identifying the right channels for different goals. Your organization can’t afford to be left out of it.

Social Media 99

Social Media Guide Media Social 99

Whole Whale

AUGUST 25, 2021

Giving to all nine major categories of recipient organizations grew, making 2016 just the sixth time in the past 40 years that this has occurred. Giving to education, public-society benefit organizations, and arts, culture, and humanities all increased over 10% since the year before. Marketing is missing the audience.

Stats 96

Stats Trend Mail Fundraising 96

AccelEvents

DECEMBER 1, 2020

Instead of limiting connection and engagement, a virtual fundraising event can strike all the right notes with a target audience while helping the fundraising efforts reach a greater number of people. . Virtual event software can help event organizers plan and host their online fundraising event. Hosting a Virtual Holiday Fundraiser.

Virtual 98

Virtual Ideas Fundraising Stream 98

CauseVox

JUNE 9, 2021

According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. Think Giving Tuesday but without all the clutter of thousands of organizations asking for money. Make sure you share images of each item and organize them clearly.

Ideas 98

Ideas Online Fundraising Charity 98

Pamela Grow

JUNE 28, 2023

In contrast, social media algorithms will always limit your organic reach. A study by Edgerank Checker found that Facebook posts from nonprofit Pages only reached an average of 7.7% of their total audience. In fact, the average engagement rate on Facebook for nonprofit posts is a mere 0.08%. So, what do you think?

email 52

email Rate ROI Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 22, 2011

If we are setting SMART objectives or trying to measure them, we may need to do a little audience research first. Surveys can help get data to form a baseline, benchmark, or inform strategy. It isn’t hard to see why we forget about one of the best ever social media measurement tools: surveys!

Social Media 95

Social Media Analytics Tools Media 95

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

For arts organizations social media can be a highly effective, not-so-secret weapon to share content with the public, build audiences, fundraise and create community – especially with younger constituents. A strong signal that social media will remain a fixture in the marketing toolkit of arts organization nationwide.

Social Media 106

Social Media Arts Social Attitude 106

Connection Cafe

MAY 16, 2019

Everyone knows that social media has a massive impact on today’s culture, so how can social good organizations effectively leverage it to engage supporters? What does your organization need to do to execute an effective social media strategy? What benchmarks should you be tracking your performance against? Jenny Toledo.

Social Media 21

Social Media Podcast Media Instructional Design 21

Bloomerang

DECEMBER 19, 2023

If your organization falls in this range, you may be interested in free, discounted, or affordable software solutions to help carry out your strategies while staying within budget. which will make it harder to organize and sync your data. Accessibility: It may not be easy to share the sheet with others at your organization.

Software 85

Software Free Tools Adobe 85

Amy Sample Ward

APRIL 23, 2011

One of the findings that stood out to us: Only 40% of respondents reported that their organization has some type of formal technology plan. One of the findings that stood out to us: Only 40% of respondents reported that their organization has some type of formal technology plan. Change the internet?

Web 114

Web Map Bookmarking Conversation 114

Care2

APRIL 9, 2014

It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. This is great news for your organization. The report, which analyzed data from 53 nonprofits, over 2.1

Rate 75

Rate email Advocacy Social Media 75

Bloomerang

MARCH 30, 2023

Identify the organizations in your community (if any) that are already working to solve this issue. A lofty, ambiguous goal will not serve your organization in the long term. However, if your goal is SMART—specific, measurable, attainable, relevant, and time-bound—you’ll have a clear benchmark to work toward and measure progress.

Volunteer 88

Volunteer Program Roles Training 88

Care2

MAY 13, 2014

Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. You have the most control of how you engage your audience. What are the pain points people have with your organization?

email 75

email Advocacy Social Network Social Media 75

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

We’d like to try to benchmark it against other disruptive pinterest campaigns but we’re not sure there is a good comparison case study. Pinboards appear to have a longer life-span than a facebook or twitter post. The number of donations so far is smaller than the study you mention (1 in 5 of the pin volume).

Sierra Leone 126

Sierra Leone Case Study Benchmark Comparison 126

Bloomerang

MAY 31, 2022

Your fundraising strategy will build on your past successes and opportunities to help your organization grow year after year. A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Offers accountability. But what does a fundraising strategy look like in practice?

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Care2

MAY 13, 2014

Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. You have the most control of how you engage your audience. What are the pain points people have with your organization?

email 70

email Advocacy Social Network Social Media 70