Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar. But bench learning can be richer than simply collecting numbers.

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Benchmark Social Media Global Project 103

M+R

MARCH 11, 2024

2) Using Scout Quest Audiences for Advertising EVERYWHERE: We’ve used Scout Quest data to build AWESOME Lookalike Audiences on Facebook for a few years now, but on the webinar, Sarah Coughlon shared the HUGE news that we’re now going to be offering similar audiences for programmatic advertising. Hope to talk with you soon!

Mail 73

Mail Results Benchmark United States 73

NTEN

JUNE 14, 2012

Last summer, we pulled together data from some of the country’s leading nonprofits to bring you the 2011 Benchmarks Extra: Facebook report, laying out basic benchmarks for nonprofit pages on Facebook. To download the 2012 Benchmarks Extra: Facebook, simply “like” M+R's page on Facebook.

Benchmark 60

Benchmark Facebook Report NTEN 60

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Online revenue growth has plateaued. Social media fundraisers are making a dent.

Benchmark 81

Benchmark Digital Report Learning 81

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2011

I remember thinking to myself at the time, well if one networked nonprofit can do this, couldn’t a network of networked nonprofits use real-time collaborative benchmarking data sharing for learning? I shared a link to the site on my Facebook Page with a question about its usefulness (perhaps minus one of the bogus metrics).

Benchmark 95

Benchmark Network Learning API 95

Whole Whale

APRIL 5, 2024

List of Transparent Ad Platforms that let you analyze competitors: Meta (Facebook/Instagram) Ad Library: [link] Allows filtering ads by country, region, disclaimer type, and spend. Identifying potential partners or collaborators Nonprofits can search for organizations or influencers who are running ads related to their cause.

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Library Influence Demographics Nonprofit 104

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Sometimes benchmarking studies can be more rigorous and survey an entire field. Take for example, the NTEN Social Network 2011 Benchmarking Study or the Digital IQ Study of Government Sites.

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Benchmark Social Media Measure Results 96

Nonprofit Tech for Good

DECEMBER 8, 2021

Organization Name] is a global network of philanthropy organizations, changemakers, and critical thinkers committed to ensuring that philanthropy reaches its fullest potential by serving as a catalyst for social change and social progress. M+R Benchmarks Report. Organize Your Tribute Giving Program. GivePanel ].

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Trend Digital Marketing Fundraising 326

NTEN

MARCH 18, 2011

The 2011 NTC saw the release of the latest " Nonprofit Social Network Benchmark Report ". > Download the 2011 Nonprofit Social Network Benchmark Report More than 11,000 nonprofit professionals filled out this year's survey, sponsored by NTEN, Common Knowledge, and Blackbaud, generating a veritable cornucopia of data. It's free! >

Social Network 97

Social Network Benchmark Report Network 97

Care2

MARCH 23, 2012

The 2012 eNonprofit Benchmark study comes out April 5 th and is packed with great data that highlights key online fundraising and advocacy response rates as well as social media metrics. Not to worry, you can get a sneak peak at some of they key benchmarks in this terrific infographic that illustrates: Fundraising. Online Advocacy.

Benchmark 72

Benchmark Advocacy Stats Mobile 72

Nonprofit Tech for Good

JANUARY 9, 2020

International organizations planning their fundraising strategies for the new decade and looking for new funding sources may be wondering how to maximize their success in attracting U.S. Presented here is a roadmap for differentiating your international organization – in a competitive U.S. Establishment of a 501(c) 3 organization.

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Storytelling Accessibility Activities Active 265

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 18, 2013

Over the years, I’ve attended events where a representatives from Facebook shared with nonprofits how to use the platform more effectively. During the Q/A after the presentation, one of the most frequent questions asked has been, “Will Facebook be making grants to nonprofits?” Image Source: Pando Daily.

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Facebook Donation Grant Nonprofit 122

NTEN

APRIL 20, 2010

The second annual Nonprofit Social Network Benchmark Report, a joint project of Common Knowledge, thePort, and NTEN, has hard data and insights on the trends surrounding social networking technology as part of nonprofit organizations' marketing, communications, fundraising, and program services. > Get the Full Report (for free).

Social Network 99

Social Network Benchmark Network Report 99

Care2

APRIL 11, 2013

A few days ago, I reported some of the juicy details from the 2013 eNonprofit Benchmarks Study that was just released showing data from 2012. Despite this growth, email lists continue to dominate in size (no real surprise here), and Facebook remains the larger social media presence for most groups.

Facebook 69

Facebook Twitter Benchmark Social Media 69

NTEN

MAY 2, 2011

The 2011 Nonprofit Social Network Benchmark Report found that 30% of Master Fundraisers – those that brought in more than $100,000 – were small organizations and a further 8% were medium-sized. Gain exclusive access to data from the Benchmark Report. > Learn more and register today.

Benchmark 79

Benchmark Social Media Org Media 79

Whole Whale

NOVEMBER 10, 2021

In over 99% of cases, investing in a mobile app is the exact wrong investment for your organization to stay competitive on mobile. You might hear an assumption along the lines of the following: Your organization’s audience all have mobile phones, there is therefore a huge opportunity for all of them to connect with your org on a custom app.

Mobile 96

Mobile Build Benchmark Rate 96

Nonprofit Tech for Good

DECEMBER 3, 2020

billion monthly active users , Facebook is the largest social network in the world. Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy. 1) Set up your nonprofit’s Facebook Page to make a good first impression.

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Facebook Practice Avatar Nonprofit 364

Nonprofit Tech for Good

APRIL 10, 2022

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. Like all social media today, organic reach is very low. 3) Tweet content that inspires engagement.

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Twitter Practice Social Media Nonprofit 356

Neon CRM

NOVEMBER 17, 2023

Everyone running a membership organization wants to recruit some shiny new members. A membership engagement strategy outlines the planned approaches, tactics, and initiatives that a member-based organization will take to foster meaningful interactions and promote sustained participation among its members.

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Strategy Measure Social Media Metrics 98

Nonprofit Tech for Good

JUNE 23, 2020

According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. Also, with organic reach at an all-time low, your nonprofit should invest in social media advertising. 2020 Social Media Size Guide ). Double the Donation is only open to U.S.

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Practice Online Fundraising Nonprofit 339

Connection Cafe

MAY 23, 2017

If you’re responsible for your nonprofit’s social media, you probably know about how many Facebook fans you have. As you know, Facebook’s ever-mysterious algorithms limit your posts from reaching everyone that likes your page. In our Benchmarks study, the average nonprofit had an ERA of.225, 225=13.5).

Facebook 32

Facebook Benchmark Social Media Studies 32

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Q: I missed the webinar.

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Metrics Facebook Question Benchmark 64

Care2

JANUARY 31, 2010

Interested in setting Facebook and Twitter benchmarks for your nonprofit but don’t know where to start? Check out M+R Strategic Services first Nonprofit Social Media Benchmarks Study , which includes sample research by groups such as Easter Seals, Oxfam, Human Rights Campaign, League of Conservation Voters, and more.

Benchmark 64

Benchmark Social Media Studies Media 64

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. But only 6% took three or more actions.

Benchmark 62

Benchmark Digital Trend Report 62

Nonprofit Tech for Good

DECEMBER 19, 2017

JOIN] The Internet of Things for Nonprofit Organizations LinkedIn Group. Due to the decline in reach on social media, nonprofits should prioritize email communications and fundraising in 2018 [ Benchmarks for Success ]. Facebook Fundraising Tools [ Conservation International ]. Facebook Live Best Practices ].

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Trend Communication United States Online 278

Bloomerang

AUGUST 16, 2021

Internalizing and externalizing an organization-wide culture of philanthropy. Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. Once you know the benchmarks, you can compare your data to them and evaluate how successful your efforts are.

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Analytics Strategy Fundraising Benchmark 122

Nonprofit Tech for Good

JULY 5, 2020

Their work has been featured in The New York Times, NPR, CNN and AdWeek and Doug is a guest lecturer at Stanford University on the power of storytelling for nonprofit organizations. Imagine that you’re scrolling through Facebook or Instagram and start watching a video from a nonprofit organization. The Nonprofit Video Index.

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Video Share Social Social Media 312

M+R

JANUARY 11, 2022

Paid social performance (Facebook/Instagram) was down year over year for many groups, likely due to limitations with targeting and reporting coming out of the iOS update earlier in the year. How are organizations mitigating this new reality, and what are they trying, testing, and innovating? Related Links: Come join Benchmarks 2022!

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Fundraising Gift Sample Benchmark 109

Bloomerang

AUGUST 29, 2022

Which business or organization comes to mind first? When I refer to “digital ads” in this article, I’m referring to the three kinds of digital advertising that are easiest and most affordable: Social media advertising: e.g. Facebook, Instagram, LinkedIn. Every organization needs to take a slightly different approach.

Digital 118

Digital Program Tips Nonprofit 118

M+R

AUGUST 23, 2023

By jumping in on evergreen trends, your organization’s content could become part of the ride. Data from this year’s Benchmarks made it clear that TikTok is being used by many nonprofits—30% of Benchmarks participants were active on the platform in 2022. If you’re looking to boost engagement (and who isn’t?),

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Team Meme Sound Trend 82

M+R

DECEMBER 1, 2023

After a couple of years of weird email trends, general uncertainty about performance post-2020, and changes we had to make to active emailable lists due to deliverability concerns , a lot of organizations saw strong performance in email this year. Email revenue held steady or increased for 70% of nonprofits whose results we reviewed.

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Giving New York City Channel Trend 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. The next action was an uncontrollable desire to compare my “People Talking About” with my peers, realizing that benchmarking of meaningless data is well, meaningless. Photo by lecercle.

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Metrics Facebook People Measure 112

Care2

DECEMBER 16, 2013

The nonprofit world was buzzing today over the announcement of Facebook rolling out Donate buttons to nonprofit organizations on pages and posts. This will be similar to the Facebook Gifts button that they have been testing with about a dozen nonprofit partners for the past year. Donations are not a priority for Facebook.

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Facebook Donation Disaster Social Network 78

Care2

AUGUST 8, 2011

If you are a social media data junky, then you are in luck because M&R and NTEN recently analyzed Facebook statistics for the 40 organizations surveyed in their 2011 eNonprofit Benchmarks Study. The Wildlife/Animal Welfare sector had the highest ratio of Facebook users to email subscribers at 242 per 1000.

Facebook 76

Facebook Metrics Ratio Rate 76

Nonprofit Tech for Good

OCTOBER 27, 2019

Our partnership model is simple and innovative: in exchange for promoting the 2020 Global Trends in Giving Survey to donors and supporters of nonprofit organizations in your country from March 1 through May 31, 2020 , our partners receive the anonymized survey data for their country or cause. How to Apply.

Global 206

Global Trend South Africa Report 206

NetWits

JANUARY 27, 2011

If you don’t know about or have yet to see the survey and resulting benchmark reports you can grab the 2010 results here – it’s packed with very useful information that allows you to see how you compare to the rest of the non-profit industry! Facebook, Twitter); average community size in Twitter rose 627% to 1,792.

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Social Network Survey Profit Network 200

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 15, 2012

of San Antonio, I’m organizing the very first meeting of MissRepresentation Social Action Reps in San Antonio to help champion for change locally in the way that media portrays women. Thanks Kim and the 9999 other folks who liked my Facebook Page. Together with Girls Inc. I learn something new from you everyday!

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San Antonio Celebrate Facebook United States 93