Nonprofit Tech for Good

APRIL 2, 2020

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. 2) Conversion Rates. By increasing your conversion rate to 1.5% 1) Traffic. 3) Engagement.

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Metrics Digital Marketing Retention 310

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. According to a 2020 Edelman study , 89% of decision-makers surveyed believe that thought leadership improves their perceptions of an organization — yet only 17% of them rate the quality of the information they read as very good or excellent.

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YouTube Industry Leadership Podcast 221

Nonprofit Tech for Good

NOVEMBER 21, 2020

By Stephanie Kanak , Content Strategist at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Prioritize your most important emails on these days and times to get higher open rates and better click-throughs. Did you know that 63% of Giving Tuesday donors only give on Giving Tuesday ?

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Neon CRM

MAY 31, 2023

It’s mostly true—numbers don’t always tell the whole story. The Average Nonprofit Has a 29.58% Email Open Rate In our latest research, The Nonprofit Email Report: Data-Backed Insights for Better Engagement , we analyzed over 37,000 nonprofit email campaigns sent by Neon One clients. For the average nonprofit, that bounce rate is 1.72%.

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Statistics Fundraising Metrics Mail 97

Nonprofit Tech for Good

JULY 4, 2021

By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. It’s important to find creative ways to capture their attention mid-scroll. It pays to pay attention. Those aboard the online fundraising train tend to not look back.

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Ideas Online Fundraising Social Media 354

Bloomerang

FEBRUARY 13, 2023

In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%. On average, donor retention rates increase based on the average gift amount. For donors who give gifts under $100 the average retention rate is 25%.

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Nonprofit Tech for Good

JANUARY 24, 2021

By Laura Bucher , Storyteller at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. That said, the number of businesses fighting for their attention in their inboxes and on their news feeds may have left them feeling a bit fatigued. Not to worry.

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Get Fully Funded

DECEMBER 12, 2022

Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing. But look: even if your open rate is only 25%, you are connecting with one quarter of your email list, and that’s significant. Still, we all want better open rates. What stories would you tell?

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Eric Jacobsen Blog

JANUARY 20, 2023

Gladieux , author of the new book, Communicate With Courage : Succinct stories that illicit emotional response are great hooks. Vary your voice to capture attention: modulate volume, rate, pitch, pace, and tone. Before making your next presentation, consider these tips from Michelle D. Comparisons and analogies are powerful.

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Achieve

OCTOBER 6, 2023

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? This is where your social media engagement rates come in.

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Social Media Metrics North Carolina Media 52

Candid

AUGUST 18, 2021

But when looking at the bigger picture, even more valuable benefits become clear: Higher conversion rates through better-targeted donor lists. AI can generate predictions that help you: Create highly targeted mailing lists for appeals, reducing upfront costs and increasing conversion rates.

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Course Fundraising Analysis Mail 130

Get Fully Funded

NOVEMBER 14, 2022

Everyone loves a good story, and your skills in storytelling for nonprofits can make the difference between getting big bucks and donation requests that fall flat. The good news is that great stories are all around you. EVERY nonprofit has stories to tell! What Makes a Good Story? What is happening in your hero’s life?

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Nonprofits Source

FEBRUARY 22, 2024

You may also include links to stories about your nonprofit’s impact to show visitors that you’re trustworthy and successfully working toward your goals, as well as clear CTAs for whatever conversions you are trying to get from your visitors. Bounce rate. Conversion rate. Incorporate your branding throughout your WordPress site.

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Nonprofits Source

SEPTEMBER 27, 2023

Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy. Tell the story of those impacted by your organization. Incorporating a CTA like a donation link or a volunteer sign-up form can amplify the impact of your story.

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Marketing Tips Influence Nonprofit 52

The Modern Nonprofit

MARCH 26, 2024

However, the real challenge begins when the initial urgency subsides and public attention shifts away. Having these elements in place not only positions you to capitalize on the increased attention during emergencies but also provides a clear pathway for donors to continue their support. Tag and thank them.

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.orgSource

MAY 29, 2023

Revelio Labs’ 2023 report on the state of DEI and the impact of last year’s layoffs, found that DEI-focused roles “experienced a nearly 40% churn rate at companies engaged in layoffs, as compared to about 24% for non-DEI roles.” Some groups are reluctant to divert attention from member engagement and attrition. All of us have baggage.

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Associations Reflection Leadership Training 221

Pamela Grow

FEBRUARY 27, 2024

This means that there are more opportunities to tell your nonprofit’s story , spread awareness of your cause, and connect with donors around the world. Plan to share impact stories, video clips from previous fundraising events, relevant statistics, behind-the-scenes tours, and more.

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Media Cause

JULY 11, 2023

This helps ensure that the organization can run more efficiently and devote attention to areas that need it the most. By analyzing data such as open rates and click-through rates, you can refine your email strategy to better resonate with your audience. Impactful Stories. Content is king. Mission Statement.

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Get Fully Funded

SEPTEMBER 17, 2023

That means you need to pay attention to what you are sharing with donors and when, and how often they hear from you. If you’re not paying attention to what donors are getting from their experience of giving to your nonprofit, you’ll lose them. This is important, because building a donor relationship takes attention and effort.

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Neon CRM

NOVEMBER 15, 2023

But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Every piece of direct mail that converts donors has to not only capture their attention but also move them to take the next step and give. Tell stories in your direct mail campaign.

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Mail Campaign Donor Tips 52

The Modern Nonprofit

SEPTEMBER 5, 2023

Industry-low Processing Cost Flipcause’s Guaranteed Effective Rate helps you retain more of your donations. But for those times when supporters don’t cover the fee, Flipcause guarantees your effective transaction rate never exceeds 1.5% Supporters have the option to cover transaction fees when checking out, and over 85% of donors do.

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Facebook Tools Change Guide 98

NetWits

NOVEMBER 29, 2011

Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. 3) A university found their newsletter open rates increased by 7-12% when they personalized the first story within a newsletter to different audiences. Said another way – what works offline also works online.

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Qgiv

APRIL 23, 2021

It’s crucial that your online donation forms and landing page match the story you’re telling. An impact statement is your organization’s story about your influence on the community. Showing the impact of your organization by providing real life examples of your services and telling your story throughout the donor experience.

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Bloomerang

AUGUST 30, 2021

The Fundraising Effectiveness Project (FEP) noted that while 2020 saw an overall increase in giving, that year’s donor retention rate dropped by 4.1 Check your belly: Donors are still giving up at rapid rates. The overall donor retention rate was 43.6% , a 4.1% drop from the 2019 rate of 45.4%. . You can do it! .

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sgEngage

FEBRUARY 17, 2023

Have Them at Hello Start with an irresistible subject line that’s 50 characters or less and grabs your audience’s attention: Convey urgency. (“Our Once confirmed, welcome them with an email that tells your organization’s story and sets expectations on how often they’ll hear from you. Ask a question. (“How Personalize it. (“Joe,

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email Communication Effective Fundraising 74

Nonprofit Tech for Good

NOVEMBER 1, 2020

Once you’ve got their attention, people will want to get in touch, to find more information about becoming a member. Social media is the perfect place to talk about their experiences and share their stories. If you’re doing this, make sure to measure the clickthrough rate. There are dozens of ways that you can do this.

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Kindful

NOVEMBER 22, 2021

Are you including a compelling story of how your organization changes the lives of your beneficiaries? Are you using a compelling photo or video to accompany that story? . Metric 2: Response Rate. The second metric that I review is the campaign’s Response Rate. Is your ask or call to action strong? Is it urgent? .

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Results Action Metrics Rate 62

sgEngage

JANUARY 16, 2024

Tell a Powerful (and Personal) Story Humans are hardwired for narrative. Stories help us pay attention. And stories inspire action. Encourage P2P fundraisers to tell their own stories. Lean on AI to craft a better story. They generate a-ha moments.

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NonProfit Hub

APRIL 17, 2024

You could write longer posts to share a beneficiary’s story or explain a complex issue relevant to your mission. Tell compelling stories. Facilitate a stronger relationship by sharing compelling personal stories related to your nonprofit. Use your blog to spotlight supporters’ accomplishments and stories.

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sgEngage

FEBRUARY 18, 2023

HAVE THEM AT HELLO Start with an irresistible subject line that’s 50 characters or less and grabs your audience’s attention: Convey urgency. (“Our Once confirmed, welcome them with an email that tells your organization’s story and sets expectations on how often they’ll hear from you. Ask a question. (“How Personalize it. (“Joe,

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email Communication Effective Fundraising 67

NonProfit Hub

JUNE 12, 2020

Start boosting your donor retention rate by focusing on those who are just giving to your nonprofit for the first time. New donor retention plays a major role in your overall retention rate. The drastically lower new donor retention rate means that focusing your efforts here offers the greatest potential for fundraising success.

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Greater Giving

FEBRUARY 25, 2021

Studies have shown websites that include a video message are 53 times more likely ( Insivia ) to reach Google’s front page than those who don’t, and video can boost conversion rates by up to 80% ( Unbounce ). The Brand Story. The key to producing an effective brand story video is treating it like a novel. The Awareness Video.

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Get Fully Funded

AUGUST 24, 2021

How will you grab the attention of your donors when their inbox is already full and they barely have time to read what’s already there? How will you convey your message in as few words as possible so you make the most of every second you have their attention? Your list might look something like this: Andrea’s success story.

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Results email Fundraising Story 122

Qgiv

JULY 10, 2023

Strength-Based Messaging: A Powerful Tool Thankfully, in recent years, new and long overdue attention has been focused on changing the way we build our donor relationships. The challenges of strength-based messaging Finding the balance in your story. Ensuring you have access to the photos and stories you need to paint the full picture.

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Storytelling Donor Cancer Guidelines 75

Bloomerang

APRIL 11, 2023

Give one of your event headliners or emcees the reins of your Instagram story for the day. Tag your account in a story. Here are a few more ways to leverage Instagram during your event: Add updates to your Instagram Story. Create stories to highlight event activities or get your followers excited about a specific event activity.

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Contest Headline Social Media Survey 86

Qgiv

NOVEMBER 4, 2021

As the pandemic continues and the 24-hour news cycle brings nonstop trauma to our attention, we’re all at risk of compassion fatigue, especially those of us whose job it is to help others! Is your heart rate high? Did your email have a great open rate? Can you identify when you’re most stressed or tired? Are you tired?

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Whole Whale

SEPTEMBER 8, 2023

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. Repeat what works – Keep using effective stories, calls to action, and emotional appeals. Personal stories, donor benefits, time sensitivity?

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