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Four Reasons Why Nonprofits Should Question Facebook’s Integrity, Longevity, and ROI (Return on Investment)

Nonprofit Tech for Good

Some of the opinions I express below I have had for a while and speak to them in my webinars and trainings, but some are so recent that I am still in the stage of “Seriously Facebook? That said, people love Facebook. The vast of majority of nonprofits love Facebook too. on Facebook. Alright… thanks Facebook.

ROI 248
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ATTN Nonprofits: Major Changes Coming Soon to Facebook Fan Pages

Nonprofit Tech for Good

Scheduled to occur sometime between late 2009 and early 2010, some major changes are coming to Facebook Fan Pages. 90% of the power of a Facebook Fan Page is being able to post Status Updates that can be viewed by fans in their News Feed. Having a good community builder as your Facebook Admin will be essential.

Facebook 274
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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Make it Easy Once you’ve identified a prospect, make playing on your team an opportunity that’s easy, fun, and offers some kind of ROI. My YouTube examples don’t quite fit this lofty definition.

YouTube 221
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What is Your Nonprofit’s Holiday Content Strategy for Facebook?

Beth's Blog: How Nonprofits Can Use Social Media

What is Your Nonprofit’s Holiday Content Strategy for Facebook? Recently, I noticed a trend on what major retailers were doing on their Facebook pages for the holiday season. The emerging trend was that major retailers were using their Facebook pages to release special deals and give retail discounts for the holiday season.

Content 104
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16 Must-Know Stats About Online Fundraising and Social Media

Nonprofit Tech for Good

Facebook Reach is at an all time low. And email ROI and online giving is up, up, up! 95% of NGOs worldwide have a Facebook Page. On average, your followers should grow 23% annually on both Facebook and Twitter. It’s true that social media is in transition. Instagram has a new algorithm. Twitter is in flux.

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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI.

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How Many Hours Per Week Should Your Nonprofit Invest in Social Media?

Nonprofit Tech for Good

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. Facebook, Twitter, YouTube, and Creating Video Content : 15 Hours Weekly.