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The 10 Most Popular sgENGAGE Articles Published in 2021

sgEngage

Let’s reflect on this year’s most popular sgENGAGE articles. Whether you are seeing these for the first time or this is a refresher for articles you’ve read and loved, we hope this list helps you to continue to navigate the current social good challenges successfully. Interested in contributing to sgENGAGE in 2022?

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Direct Mail Donor Acquisition Strategies

Allegiance Group

This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. A deep-dive analysis of your current donor database is the first step you’ll need to take. Set your acquisition goals and budget.

Mail 52
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Direct Mail Donor Acquisition: 10 Tips for Excellent Campaigns

Neon CRM

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

Mail 52
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Data hoarding: Does the term apply to your donor data?

3rd Sector Labs

Now, let’s talk about your donor database. You keep mailing out newsletters and fundraising appeals. You keep adding new donors, new prospects and your mailing lists get larger. Is your organization is a donor data hoarder? Data hoarding extends far beyond just your donor data and CRM software. Donors lapse.

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Fundraising data analytics – mining the gold in your own backyard

3rd Sector Labs

Fundraising data analytics is becoming more popular – and more necessary in today’s philanthropy marketplace. Admittedly, for many of us in the sector, the very mention of ‘data analytics’ sounds intimidating. ” What is fundraising data analytics? Why is fundraising data analytics important?

Analytics 170
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Attention nonprofits: We don’t know our donor data!

3rd Sector Labs

Understanding data is critically important to success in any business. Unfortunately, data can be boring, even confusing. Many nonprofits don’t know their donor data. If we don’t know our donor data, how can we effectively plan a fundraising appeal? Data degrades. But your organization only knows data.

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[ASK AN EXPERT] Do All Donors Need A Thank You Within 48 Hours?

Bloomerang

But first, some data to impress on your boss how critically important prompt, personal gratitude is to retaining and upgrading donors. Do you wait for the mail to arrive? Where does the mail go first? And I’ll tell you what I did to address it. We then looked at the total gift journey. Where do checks go first?

Donor 87