article thumbnail

The 10 Most Popular sgENGAGE Articles Published in 2021

sgEngage

Let’s reflect on this year’s most popular sgENGAGE articles. Whether you are seeing these for the first time or this is a refresher for articles you’ve read and loved, we hope this list helps you to continue to navigate the current social good challenges successfully. Interested in contributing to sgENGAGE in 2022?

article thumbnail

Direct Mail Donor Acquisition Strategies

Allegiance Group

This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. A deep-dive analysis of your current donor database is the first step you’ll need to take. Set your acquisition goals and budget.

Mail 52
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Direct Mail Donor Acquisition: 10 Tips for Excellent Campaigns

Neon CRM

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

Mail 52
article thumbnail

Creating Fundraising Systems for Your Nonprofit

The Fundraising Authority

This is a two part article on how to create fundraising systems for your nonprofit. For example, if your system calls for a thank you call to be made to every donor within 7 days of their gift, have your database set to automatically print out a call list for your development director once per week. Let me tell you a story.

System 354
article thumbnail

Finding the Right Donor Database for Your Nonprofit (Updated)

NonProfit Hub

To make it easy for you to navigate this article, we’ve broken our discussion into three helpful sections: Donor Databases for Small Nonprofits. Donor Databases for Medium-Sized Nonprofits. Donor Databases for Large Nonprofits. Let’s get started shopping for the perfect database!

article thumbnail

4 Communications Strategy Tips for Donor Retention

sgEngage

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . A prevailing myth in the nonprofit sector is that traditional mail has been phased out by the internet.

article thumbnail

Data hoarding: Does the term apply to your donor data?

3rd Sector Labs

Now, let’s talk about your donor database. You keep mailing out newsletters and fundraising appeals. You keep adding new donors, new prospects and your mailing lists get larger. Nobody gets rid of anything in your donor database. Have you done the math on returned mail? When was the last time you cleaned it up?

Data 100