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Study the Data, But Eat the Cake—Put the Human Factor Forward

.orgSource

But when the stakes are high, data is the knife that cuts through preconceptions to uncover the objective truth. AI turns that knife into a laser taking data-driven decision-making to unprecedented levels of accuracy, efficiency, and ease. AI provides a satellite image of an entire data landscape. Not necessarily so.

Data 221
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Data Wrangling Blues

Association Analytics

This was a familiar conversation in our small association where a handful of key employees worked well into many evenings compiling data from multiple sources. The manual compiling of data, lists, and reports was not professionally challenging, and we longed for better work-life balance. It was always the same story.

Data 321
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5 New Google Analytics Statistics For Nonprofits

TechImpact

Google Analytics, where would I be without you?”. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. Once you’ve quenched your thirst for analytics with the easy stuff, what’s the next step?

Analytics 223
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To Get Close to Members, Follow MarTech Trends

.orgSource

Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. There are technology tools that can make information and data analytics accessible to everyone. Data management platforms are constantly improving their user-friendliness, flexibility, and reporting capacity.

Trend 221
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Predictive analytics: the future of member retention for associations

Nimble AMS

The key to successful member retention lies within your member data. . Read on to learn how modern predictive analytics tools can help your association uncover data insights and help you avoid member lapses. . Predictive analytics might sound like something that only big for-profit businesses do.

Analytics 115
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Number of Sustainers Grew 44% in Last Five Years

NonProfit PRO

Spring is always an exciting time as sustainer statistics are rolling in. The most recent Blackbaud Target Analytics donorCentrics Sustainer Summit was held earlier this year. The study is based upon 36 big organizations that provided data for their July through June fiscal years from 2017 through 2021.

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[ASK AN EXPERT] Should Your Nonprofit Invest in Digital Analytics Tools?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. The road to digital analytics maturity.

Analytics 108