sgEngage

JANUARY 30, 2024

These solutions leverage predictive analytics to help anticipate future donor actions. According to BWF’s AI for nonprofits guide , the process of using these predictive AI fundraising tools looks like this: Your nonprofit gathers data using sources like your online donation form, donor feedback surveys, and website analytics.

Tools 87

Tools Donor Fundraising Survey 87

Candid

MAY 10, 2023

Next, define your goals by considering how you’ll track, measure, and evaluate its performance. The audience should set the tone for your campaign, including the messaging and content creation. Types of advertisements, topics, and content they respond to. To test or preview your campaign, consider doing a soft launch first.

Communication 98

Communication Campaign Channel Measure 98

Candid

JANUARY 30, 2023

Before beginning a full rebrand, it’s worth evaluating why your nonprofit is considering this in the first place. Next, consider what audience learnings you can surface using your nonprofit’s marketing analytics, such as email engagement metrics, website traffic measures, and social media performance. Library of existing content.

Nonprofit 119

Nonprofit Audience Library Research 119

Qgiv

FEBRUARY 20, 2024

The three main types of AI you should know about: Generative AI are programs that can use your input to create new content, from images to texts to music. ChatGPT can help you create content, come up with fundraising ideas, and assist with event planning to support your organization’s mission. AI-enhanced editing tools.

Fundraising 97

Fundraising Nonprofit Analysis Donor 97

Whole Whale

SEPTEMBER 8, 2023

For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. This opened Ogilvy’s eyes to how direct response advertisers carefully test and optimize tactics for immediate action and sales conversion rather than just broad messaging.

Lesson 59

Lesson Fundraising Digital Test 59

sgEngage

OCTOBER 9, 2023

Imagine empowering a teacher with generative AI to improve question-building workflows for online assessments and open-book evaluations. Generative AI—which is capable of producing content in response to prompts—provides fundraisers with exciting new opportunities to personalize their constituent experience and redesign workflows and jobs.

Generation 97

Generation Education Blackbaud Model 97

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Time spent on the site.

Analytics 37

Analytics Design Research Process 37

Connection Cafe

DECEMBER 27, 2013

Content for your website includes your headlines, body copy, photos, captions, graphics, videos, audio clips, etc. Content Strategy is “planning for the creation, delivery, and governance of useful, usable content”. Articulating content priorities for your homepage and other key pages/sections of your web presence.

Design 36

Design Process Content Web 36

Gyrus

OCTOBER 25, 2016

For the sake of this post, I will evaluate the barebones of the LMS and relay the immediate finding of what these systems are not only capable of but what they will eventually do for your organization. Then quiz, test, and survey about any type of learning a user may encounter within the system. Analytics and Reporting.

Learning Management 71

Learning Management System Benefit Learning 71

fusionSpan

DECEMBER 18, 2023

Ever since, Salesforce has been testing, launching and expanding those AI capabilities, giving organizations using the platform more and more insight and efficiency, so they can make the most of every opportunity and deliver the best customer, donor or membership experience. Automate aspects of your member journey.

Language 59

Language Generation Analysis Data 59

Get Fully Funded

JULY 4, 2022

Evaluating your shortfalls can be hard because often, when you’re smack dab in the middle of a nonprofit, you can’t be objective. Evaluate Your Donor Communications: Why Didn’t This Fundraising Method Work? When your email marketing campaign flops, you can easily look up analytics. You can’t see the forest for the trees.

Method 75

Method Fundraising Social Media Calendar 75

DNL OmniMedia

FEBRUARY 1, 2023

While there are many technology consultants available, take the time to evaluate what they specialize in and the services they provide. Be sure to include evaluating consultants in your timeline, as this process can often take weeks to months. Finally, your solution is set up and able to be tested before launch.

Consultant 52

Consultant Technology Phase Nonprofit 52

Tech Soup

SEPTEMBER 25, 2014

It has 10 easy-to-follow worksheets that help you evaluate your website and figure out how to make necessary improvements. You can't update your own content. You're afraid to look at Google Analytics to find out how much actual traffic is coming to your website. I like this workbook. Download the free workbook here.

Websites 67

Websites Free Mobile Images 67

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? Measure, Test, Refine. Be visual. “If

Social Media 101

Social Media Headline Media Social 101

Kindful

MARCH 25, 2021

Your donor data should play a key role in your communication strategy, helping you create targeted content and personal experiences for recipients. This way, your communications tool can easily access data points and you can leverage them in marketing content. Segment audience for more targeted content.

Communication 98

Communication Donor Data Guide 98

Nonprofits Source

JUNE 22, 2017

Or, are you throwing a ton of content on the web hoping someone will find it? Sometimes it’s best to take a step back and evaluate if you’re doing everything possible to get your message heard. Here’s how I did it: First, I began by publishing a blog post with a content offer that was relevant to the article.

Digital 111

Digital Marketing Guide Chapter 111

Connection Cafe

DECEMBER 20, 2018

It allows you to use Google Analytics to see where, exactly, in the donation process your users drop off. Content Owner: Who is responsible for the content of the page? Sometimes, identifying the desired action first helps you understand the purpose of the page and craft your content to drive the user toward the desired action.

Websites 37

Websites Donor Test Accessibility 37

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2013

The Lean method advocates for creating a Minimum Viable Product (MVP), testing it in small ways and building on what was learned to create something that really addresses audience needs and minimizes wasted effort and resources. One example Christie gave was describing the origins of Louder.

San Francisco 104

San Francisco Organization Kiva Metrics 104

Bloomerang

AUGUST 28, 2023

However, most nonprofit CRMs share a few standard features to help nonprofits evaluate and act on donor data. Use your CRM to send personalized marketing content to each segment that’s relevant to their interests to encourage further engagement. For instance, the Ahern Audit runs the “you test” and grade-level tests.

Profile 92

Profile Software Nonprofit Donor 92

Gyrus

JUNE 28, 2016

To begin we should evaluate what a younger version of myself experienced in the learning process. But even then, I often felt my mind drifting off in class, doodled on notes, or encountered moments where I was not motivated enough to attempt to process the course content. But I’m also very adept to visual learning.

Learning 49

Learning Instruction Instructional Training 49

Qgiv

FEBRUARY 13, 2023

Using this data, you can evaluate how well your event went and identify problem areas you should be aware of for future fundraisers. MailChimp’s email marketing platform takes the guesswork out of content creation and increasing engagement with your email campaigns.

Registration 52

Registration Software Nonprofit Gift 52

.orgSource

JANUARY 22, 2024

Deliver creative and impactful solutions by evaluating the emotional impact of strategies. Digital transformation provides the systems and analytics to move beyond demographics and discover behavior. Risks I took revolved around prototypes that I tested, and the market returned a no. What content are they responding to?

Life 221

Life Digital Data Skills 221

Achieve

JULY 2, 2019

This often leads to social media efforts being an afterthought, which turns into a cycle of posting reactive content vs. proactive content. . Once you’ve ironed out your timeline and key goals, it’s much easier to plan strategic campaigns and upcoming content calendars. . Is our social content “on brand”?

Social Media 52

Social Media Media Hints Social 52

Nonprofit Tech for Good

JANUARY 10, 2022

If they have valuable content that will spark engagement or if they provide pertinent information that people search for, they will likely get a lot of value out of the Google Grants. Prior to the Google Grant application there are a few steps that must be completed first: Make sure you have Google Analytics set up on your website.

Google 341

Google Grant Guide Nonprofit 341

Connection Cafe

AUGUST 25, 2017

I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. A smart approach to better understanding the perspective of the user is to actually have a user volunteer to test drive your site while you monitor their behavior.

Design 35

Design Websites Practice Philadelphia 35

DNL OmniMedia

DECEMBER 13, 2021

Reporting and analytics functionality includes tracking key metrics and creating custom reports with advanced data visualization capabilities. Marketing tools that empower multichannel campaigns, allow you to integrate CRM data with your marketing strategy, and grow your website with a comprehensive, built-in content management system.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

DNL OmniMedia

MAY 25, 2022

The more your audience enjoys your content, the more time and energy they’ll give to your organization. Where would you like to test your hypotheses against actual research? This consultant can evaluate your nonprofit’s overarching goals and help you define the research objectives that will help you accomplish them.

Research 52

Research Marketing Survey Nonprofit 52

Care2

JULY 11, 2013

They share best practices in online campaigning as well as concrete data and analysis from their A/B testing. Idealware: I consider Idealware the Consumer Reports for the nonprofit community when it comes to evaluating and rating nonprofit products and technology. What are some of your favorite resources in the nonprofit space?

Resource 72

Resource India Case Study Nonprofit 72

Connection Cafe

JULY 9, 2015

Let’s identify the type of data analytics we discussed & how they can help your organization: How to use your CRM data to analyze trends in gift history, affiliations, connections, etc. Step 1: Find the right suite of data analytics products and services! But is it just another buzzword? What does big data mean?

San Diego 20

San Diego Data Benefit Analytics 20

Association Analytics

JUNE 2, 2021

When we refer to products here, we are talking about products, services and content. Other examples of how you can put this data to use include: Bundling: By analyzing which products tend to be purchased together, you can test offering a bundle of products to see if that leads to more engagement or sales.

Product 282

Product Associations Measure Analysis 282

Connection Cafe

OCTOBER 29, 2018

It has been almost three weeks since we concluded bbcon 2018 in Orlando, and we’re still wrapping our head around the terrific content seen and inspiring conversations overheard amongst over 2,000 attendees from across the social, private and public sectors. That means marketing, finance, analytics, grants management, and more.

Organization 26

Organization Disaster Boston Blackbaud 26

Tech Soup

FEBRUARY 12, 2016

Nonprofits often struggle with creating effective content and engagement strategies. Besides producing great content, and writing about your champions and influencers, we have a couple of other tips that can also make a big difference. Give readers an action they can take after reading your content. Brand it and test it.

Support 36

Support Netsquared Influence DC 36

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Example of A/B Testing Results. Not all nonprofits are born with the spreadsheet gene. And it isn’t simply a technical problem that can be solved through training or purchasing analytics software. It is used to improve content, messaging, and engagement on specific channels. What is the difference?

Culture 115

Culture Data Measure Social Media 115

Connection Cafe

JANUARY 18, 2011

Resolve to… Listen to your users by conducting periodic reviews of your analytics data and/or surveying them about what works and what doesn’t work on your website. Try something new on your site and test it out. Run an A/B test on different donation forms or landing page layouts.

Offline 24

Offline Test Analysis Review 24

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

You need to take a reiterative approach - look at the results and evaluate and improve. If you're using Goolge Analytics goals, you've already thought through some of this. If you're already using Google Analytics, running some of the keyword reports will give you an idea of what keywords people are using to find your site.

Adwords 69

Adwords Google Game Campaign 69

AccelEvents

JANUARY 23, 2022

To achieve your event goals, you must have a deliberate strategy regarding your event analytics. The need for data analytics is in high demand right now, and with virtual event platforms having built-in analytics, you won’t need to lift a finger to hassle with any integrations. . Larger Audience.

Analytics 52

Analytics Virtual Platform Rate 52

Candid

AUGUST 4, 2022

One of the ways that you can increase engagement, is to simply increase the number of posts (though conversely, due to the quirks of algorithms this can also decrease engagement and take attention away from content). We ran our test from May–June 2022, averaging between an average of 20 tweets per weekday. Methodology .

Twitter 116

Twitter Experiment Social Media Content 116