Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. That’s why you need an analytic, numbers-based perspective to strategy and planning. Think about how you can A/B test your content and appeals. Track your own data.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Whether it’s boosting engagement, streamlining content creation, or enhancing donor communications, clear objectives are crucial. Output as a table.”

Digital 296

Digital Strategy Guide Create 296

NonProfit Hub

MAY 3, 2019

So, you’ve mastered the art of creating effective, engaging social media content. If you really want to get the most out of socials, interpreting your analytics and using them to your advantage is key. . Engagement is any interaction with your content, like Twitter favorites, Facebook shares and clicks. Congratulations!

Social Media 68

Social Media Analytics Media Social 68

Candid

JANUARY 24, 2023

In September 2022 (and thanks to support from our Innovation Fund, which you can learn more about in Candid CEO Ann Mei Chang’s open grant report to MacKenzie Scott ), we decided to dive into creating short-form videos for social media to evaluate the potential benefits. Creating video content takes time, energy, and enthusiasm.

Video 140

Video Social Media Evaluation Audience 140

Nonprofit Tech for Good

SEPTEMBER 11, 2023

It seems cold, analytical, and impenetrable, the opposite of how you operate. Create personalized donor experiences Categorize your participant information into like groups, then send them event invitations and content tailored to their interests. How do you do more and grow your nonprofit without a fleet of minions? Don’t run away!

Chapter 290

Chapter Registration Data Education 290

.orgSource

AUGUST 21, 2023

For example, these AI functions are wormholes to warp speed operations and efficiency, making you a formidable competitor in digital markets: Member Personalization and Content : Supercharge your ability to understand members’ tastes, behaviors, and needs. Data Analytics : Easily collect and comprehend member feedback.

Leadership 170

Leadership Associations Skills Digital 170

Nimble AMS

MAY 25, 2022

Like it or not, in our digital-driven world, non-members will evaluate how your association leverages innovative technologies to determine whether your organization is worth joining. Engage potential members through branded content and personalized communications. AI and predictive analytics.

Associations 129

Associations Technology Adopt Industry 129

Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. As individuals, we’re served targeted content and ads based on our previous online behavior or social media profiles (e.g., This allows you to successfully test and evaluate your personalization strategies and tactics.

Personal 101

Personal Test Demographics Analytics 101

Greater Giving

SEPTEMBER 12, 2023

Predictive analytics: BWF defines predictive analytics as the process of assessing your nonprofit’s data to make predictions and model future donor behavior. For instance, your marketing team may use AI to come up with new, creative ideas for blog content, but they should still be in charge of writing it themselves.

Team 98

Team Tips Fundraising Training 98

Candid

MAY 10, 2023

Next, define your goals by considering how you’ll track, measure, and evaluate its performance. The audience should set the tone for your campaign, including the messaging and content creation. Types of advertisements, topics, and content they respond to. Expanding reach by confirming 50 partners for a new initiative in 90 days.

Communication 98

Communication Campaign Channel Measure 98

sgEngage

JUNE 22, 2021

Data obtained from user interviews can be used to develop Audience Personas , to help guide design and content creation for your website/emails and to get ideas for improving events. Google Analytics Data Review. Assuming you have Google Analytics running on your website, you have tons of data (maybe too much!) A/B Testing.

Method 75

Method Research Test Analytics 75

NTEN

OCTOBER 6, 2011

Nearly all of the web communication challenges I’ve encountered with the groups I’ve worked with stem from basic content planning and governance issues. People come to your website, first and foremost, to get information, so Content Strategy is relevant for any communications work you do. So, Content Strategy was born!

Content 83

Content Strategy Question Calendar 83

Candid

JANUARY 30, 2023

Before beginning a full rebrand, it’s worth evaluating why your nonprofit is considering this in the first place. Next, consider what audience learnings you can surface using your nonprofit’s marketing analytics, such as email engagement metrics, website traffic measures, and social media performance. Library of existing content.

Nonprofit 119

Nonprofit Audience Library Research 119

Qgiv

FEBRUARY 20, 2024

The three main types of AI you should know about: Generative AI are programs that can use your input to create new content, from images to texts to music. ChatGPT can help you create content, come up with fundraising ideas, and assist with event planning to support your organization’s mission. AI-enhanced editing tools.

Fundraising 97

Fundraising Nonprofit Analysis Donor 97

sgEngage

JANUARY 30, 2024

These solutions leverage predictive analytics to help anticipate future donor actions. According to BWF’s AI for nonprofits guide , the process of using these predictive AI fundraising tools looks like this: Your nonprofit gathers data using sources like your online donation form, donor feedback surveys, and website analytics.

Tools 86

Tools Donor Fundraising Survey 86

Allegiance Group

APRIL 15, 2024

Evaluate past fundraising and acquisition campaigns. Evaluate your progress and course correct if some of your strategies aren’t resonating with your audience. Direct prospective donors to your donation page by adding inline donation forms or lightboxes to your top-performing content. the timing of their donation)?

Fund 52

Fund Donor Strategy Search 52

sgEngage

JUNE 9, 2023

Table of Contents Grant Lifecycle Who Handles Grant Management for Grantmaking Organizations? Pre-Award Stage Generating Grant Guidelines Developing grant guidelines requires creating a comprehensive outline of the grant’s objectives, eligibility requirements, application procedure, and evaluation metrics.

Grant 52

Grant Management Award Evaluation 52

Wild Apricot

DECEMBER 21, 2017

Sales Ops: Table of Contents. Evaluation of Sales Team Training Needs. Data Analytics. Today, sales teams harness the power of big data analytics, artificial intelligence and machine learning to improve performance and future proof profitability. Data Analytics Software. Content Sharing and Management.

Synchronous 145

Synchronous Structure Metrics Knowledge Base 145

Media Cause

NOVEMBER 15, 2022

While they are most commonly utilized within Google Analytics ( soon to be GA4 ), you can also apply these parameters in many other marketing platforms, such as Hubspot. At the most basic level, Google Analytics tracks sources automatically through referral tagging for specific websites. How does UTM Tracking Work?

Guidelines 52

Guidelines Track Practice Analytics 52

Nonprofits Source

OCTOBER 11, 2023

Prospect research allows you to evaluate donors’ capacity to give using information such as business affiliations, stock ownership, and home value. Compare the engagement on each post to determine which types of content and messaging are most effective. Social media isn’t just a marketing tool.

Social Media 52

Social Media Data Media Atlanta 52

Pamela Grow

FEBRUARY 27, 2024

Identify key performance indicators (KPIs) that your team can track to evaluate your progress toward your goal. Marketing is not just about producing powerful content and sharing it on your platforms. Plan a variety of engaging content. And don’t forget that your content can be used across multiple platforms! Measurable.

Digital 59

Digital Marketing Create Social Media 59

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. TikTok can be the perfect platform if your organization has a lot of fun and lighthearted content to share.

Social Media 52

Social Media Media Guide Social 52

Candid

APRIL 13, 2021

With quality web content and focused calls to action, you can use the grant to increase your web traffic, then convert that traffic into donations. Successfully increasing awareness requires that you have high-quality content users want to engage with. Common measurements include: Time spent on your site.

Grant 98

Grant Google Problem Analytics 98

Forum One

MAY 11, 2021

To help you navigate the decision-making process when choosing the right Martech Stack, let’s take a look at five tips and considerations to take into account along the way, as well as five foundational tools to evaluate. Content Management Systems (CMS). Data, business intelligence, reporting and analytics.

Tools 52

Tools Tips Integration Evaluation 52

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Time spent on the site.

Analytics 37

Analytics Design Research Process 37

AccelEvents

JULY 7, 2021

Not only are events a significant driver for growing content, building brand awareness, and encouraging potential customer engagement, but they also bring more leads to your doorstep. . Leverage content. Your content is the driving force of any event. Events, whether virtual, in-person, or hybrid, can do this for you.

Marketing 97

Marketing Virtual Awareness Platform 97

DNL OmniMedia

JUNE 28, 2023

Use a fundraising dashboard to visualize data analytics. If you haven’t evaluated your CRM or cleaned up your data recently, doing so can make a major difference in your capability to engage donors. Use a fundraising dashboard to visualize data analytics. Segment your email lists. Leverage social media engagement data.

Platform 52

Platform Donor Online Social Media 52

Connection Cafe

DECEMBER 27, 2013

Content for your website includes your headlines, body copy, photos, captions, graphics, videos, audio clips, etc. Content Strategy is “planning for the creation, delivery, and governance of useful, usable content”. Articulating content priorities for your homepage and other key pages/sections of your web presence.

Design 36

Design Process Content Web 36

sgEngage

OCTOBER 7, 2022

Please join us for this free opportunity for inspiring content and peer networking. Join former museum professionals turned Blackbaud solutions experts Kelly Merrion and Leigh Moring as they walk you through how you can use wealth analytics and intuitive reporting to identify your guests and increase giving and engagement.

Culture 83

Culture Arts Virtual Guide 83

Allegiance Group

MAY 18, 2023

Add inline donation forms or lightboxes to your top-performing content, directing prospective donors to your donation page. Search engine optimization (SEO) is a powerful practice requiring knowledge of your target audience’s search intent and your website content’s ability to convert visitors into donors.

Digital 52

Digital Practice Donor Strategy 52

sgEngage

OCTOBER 9, 2023

Imagine empowering a teacher with generative AI to improve question-building workflows for online assessments and open-book evaluations. Generative AI—which is capable of producing content in response to prompts—provides fundraisers with exciting new opportunities to personalize their constituent experience and redesign workflows and jobs.

Generation 96

Generation Education Blackbaud Model 96

Gyrus

MAY 12, 2016

Smaller sized content also enables them to absorb and retain the training courses in a better way. Creative content is required to enable new and refreshed learning experience to employees. Data Analytics. Analytics tools help an organization to know about their learners and how they are digesting the information.

Online Learning 56

Online Learning Trend Learning Online 56

NetWits

APRIL 3, 2011

This update was designed to weed content farms out of search results. Content farms are websites that tend to have a variety of content, but most of it is ‘shallow’ and lacking in depth, which often makes the content useless for an internet user conducting a search. Unoriginal content.

Google 130

Google New Zealand Australia Search 130

Tech Soup

JUNE 20, 2013

Some nonprofits spend a lot of time on content and information architecture when redesigning their websites. Once their new websites are live, though, it’s tougher to find time to revisit page and menu structures and content choices. Web Analytics for Nonprofits. Web analytics can help.

Action 59

Action Websites Data Analytics 59

Whole Whale

FEBRUARY 2, 2023

Internal evaluation Create clear guidelines for your project and try to rank the proposals across different attributes. Ability to manage the platform ( content management system ). Reporting and analytics needs : Google Analytics configured with goal tracking , website forms that are stored online and/or emailed.

Guide 59

Guide Proposal PDF Hints 59

Gyrus

OCTOBER 25, 2016

For the sake of this post, I will evaluate the barebones of the LMS and relay the immediate finding of what these systems are not only capable of but what they will eventually do for your organization. Analytics and Reporting. One Stop Location. Ease of Access. Conclusion.

Learning Management 71

Learning Management System Benefit Learning 71

Greater Giving

DECEMBER 15, 2022

This makes it much more likely supporters will engage with your content online. It’s important to record data to evaluate donor engagement and create new strategies for stewardship. That way, donors can easily scan the code to access your Instagram or Facebook page instead of having to type in a link. Donor Profiles and Records.

Digital 75

Digital Marketing Donor Channel 75