M+R

APRIL 24, 2024

Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. Total advertising investment — including both digital and non-digital channels — increased by 13%. The social media landscape is changing quickly.

Benchmark 69

Benchmark Studies Ireland Metrics 69

Nonprofit Tech for Good

SEPTEMBER 5, 2023

By Elizabeth (Liz) Ngonzi, CFRE , Founder and CEO at The International Social Impact Institute and Adjunct Assistant Professor at New York University In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge. The following prompt and instructions can help you develop it.

Digital 295

Digital Strategy Guide Create 295

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2011

I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. One point that he keeps making over and over: Metrics must have meaning or else they’re just numbers. Peterson is the founder and senior partner. Click for larger image.

Metrics 101

Metrics Social Media Media Social 101

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Note from Beth: Many nonprofits do not have dedicated teams for social media and social media strategy and implementation is typically only a part of a someone’s job. How much effort are your social media channels really worth? How can we most efficiently allocate our resources to maximize our social media’s effect?

Social Media 119

Social Media Channel Difference Media 119

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. What Is Social SEO and Why Is It Important for Your Nonprofit? Now what exactly does it mean when we talk about social SEO? That’s Social SEO at work.

Search 59

Search Alternative Social Social Media 59

Care2

OCTOBER 15, 2013

If you manage social media for your organization, you probably face incredible pressure to show growth and success. That’s why you need to change the way you measure social media and declare a war on vanity metrics. Why is Social Media Data Important? The human brain is the best analytics tool. Is it hostile?

Metrics 77

Metrics Social Media Media Social 77

Qgiv

APRIL 9, 2024

With the rise of smartphones, it seems like everyone’s constantly on social media, making it the perfect marketing tool for your nonprofit! Infact, there are over 308 million social media users in the United States alone. Learn how your organization can take full advantage of social media in this guide!

Social Media 52

Social Media Media Guide Social 52

Bloomerang

MAY 22, 2024

Whether it’s a blog post, article, or social media campaign, when you use Storyraise, the donation process seamlessly blends into the content, enhancing engagement and fostering a deeper connection with the cause.

Storytelling 80

Storytelling Digital Integration Blended 80

Nonprofit Tech for Good

APRIL 23, 2019

Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics? Does it have pre-built dashboards with nonprofit metrics that are important for each persona at your organization and important for board members. 5) Outcomes and Analytics. Is the technology popular in the market?

Metrics 261

Metrics Nonprofit Profile Platform 261

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel featured some previews from a recent research study “ How Strong Is Your Social Net? What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?”

Metrics 96

Metrics Facebook Data Measure 96

Candid

MAY 10, 2023

Where they look for information online, such as the media outlets, thought leaders, or social media accounts they follow. To uncover insights on your audience, consider conducting surveys with your current supporters; analyzing your nonprofit’s email, website, and social media data ; or using free tools, like Google Trends.

Communication 98

Communication Campaign Channel Measure 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Also, check out Lucy’s Digital Civil Society wiki for examples of open data used for the social good. Explores the ecosystem of data for social problem solving and the role philanthropy can play. Argues for engaging in adaptive strategy given the data rich and rapidly changing environment for solving complex social problems.

Social Media 100

Social Media Channel Data Media 100

Candid

DECEMBER 12, 2022

For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . Regardless of the platform you chose, be sure to post content to the site and share the link across your marketing channels.

Video 105

Video Support Tips Audio 105

sgEngage

NOVEMBER 14, 2023

There are two solutions for integrating your data — either build an in-house centralized data platform or research an analytics vendor to outsource data collection and analysis. Use analytics tools to surface new patient insights. Impactful multi-channel marketing. So, how do healthcare organizations overcome these data silos?

Integration 82

Integration Data Nonprofit Platform 82

Qgiv

OCTOBER 9, 2023

With the importance consumers put on social responsibility, businesses are getting increasingly involved in charitable causes, especially with cause marketing. They’ll link to your donation form from the business’s social media or website. There are many metrics you can use to qualify how successful your campaign is.

Causes 52

Causes Marketing Impact Guide 52

Tech Soup

OCTOBER 12, 2017

Eighty-one percent of Americans have social media accounts , and that number is expected to grow each year. Nearly all brands have a social presence, and libraries are no different. Libraries are using social platforms now more than ever before. We found that libraries are using social, and they are eager to grow their channels.

Library 80

Library Social Media Media Social 80

The NonProfit Times

MAY 23, 2024

The underlying analytics were impressive. Those results should give pause to anyone convinced that email is losing sway to text messaging, social media, or other channels. “I Fundraisers have other metrics available. Any number of variables can influence these metrics. Actual revenue generated is another datapoint.

Test 52

Test email Spam United States 52

M+R

OCTOBER 15, 2021

Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. . Participation primarily involves collecting and coding a big stack of data, which our analytics team will combine (anonymously!) Read time: 2 minutes. That’s the destination.

Benchmark 97

Benchmark Data Map Help 97

sgEngage

MAY 27, 2021

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). These metrics provide a comprehensive, bird’s eye view of your organization’s fundraising and outreach efforts that you can use to craft a new strategy. The characteristics of your donor base.

Giving 120

Giving Retention Metrics Demographics 120

Get Fully Funded

JANUARY 24, 2024

Event Marketing According to Funds2Orgs, the most profitable fundraisers are well-marketed through various promotional materials and channels. Data and Analytics Aside from their ease of use and cost-effectiveness, QR codes also bring another advantage: data and analytics. Scan location.

Fundraising 59

Fundraising Evaluation Rate Gift 59

Allegiance Group

APRIL 15, 2024

Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. There are several communication channels your nonprofit can use to target and acquire new donors, from your website to paid avenues.

Fund 52

Fund Donor Strategy Search 52

M+R

NOVEMBER 28, 2022

Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. Mostly, that involves collecting and coding a big stack of data, which our analytics team will stir together (anonymously!) Read time: 2 minutes.

Benchmark 75

Benchmark Studies Analysis Trend 75

M+R

NOVEMBER 29, 2021

Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. . Participation primarily involves collecting and coding a big stack of data, which our analytics team will combine (anonymously!) Read time: 2 minutes. That’s the destination.

Benchmark 87

Benchmark Analysis Aggregator Advocacy 87

The Modern Nonprofit

SEPTEMBER 12, 2023

Optimizing Channels of Communication Each communication medium—be it Email, Social media, Direct mail—has a unique potential to engage your audience and facilitate fundraising. Understanding those nuances and optimizing each channel for maximum impact is pivotal in your fundraising strategy.

Fundraising 59

Fundraising Synchronous Platform Campaign 59

Qgiv

OCTOBER 21, 2021

These same metrics are important to track during crises to effectively determine which indicators can signal alarm. Useful analytics come from a comprehensive data set, typically from a donor management software, that can be manipulated into an intuitive report that anyone can digest. What do we mean by “data?”.

Data 69

Data Metrics Nonprofit Analysis 69

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2009

Mapping Metrics to Strategy View more presentations from kanter. Yesterday, I facilitated a session called Mapping Social Media to Strategy. Here's the description: The session will share an overview of why the sequence listen, learn, and adapt is critical to implementing a successful social media strategy. Takeaways: 1.

Metrics 50

Metrics Map Social Media Strategy 50

Get Fully Funded

JANUARY 24, 2024

Simplified reporting: Most email automation tools include built-in reporting capabilities that allow you to easily generate reports on key metrics, such as email open rates, click-through rates, and overall campaign performance. Use email automation alongside other channels like social media, text, and direct mail to get the best results.

Relationship 59

Relationship email Donor Wisconsin 59

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

This week's theme is social media ROI. That's what I've been thinking, speaking, and writing about and have also recruited guest posts on this topic. As KD Paine, the queen of social media measurement says, yes we can measure social media and here's how. Bridge Conference Slides View more presentations from kanter.

ROI 78

ROI Social Media Metrics Conference 78

Whole Whale

JANUARY 28, 2023

Podcasting is a unique channel in a world where it is becoming harder and harder to keep someone’s attention. As of 2019 (no retroactive data prior), Apple iTunes Connect has podcast analytics for feeds hosted on the platform. Click To Tweet Online Course Social Media for Social Impact Become your own social media marketing expert!

Podcast 52

Podcast Measure Feeds Plugin 52

AccelEvents

SEPTEMBER 1, 2021

For example, if your entire demographic is on the social media platform Instagram, then your marketing budget should start with that, and then branch out to other avenues or pipelines depending on costs. Avenues for word-of-mouth marketing, free marketing, or social media strategy. Developing Your Event Marketing Plan.

Marketing 105

Marketing Virtual Sponsor Social Media 105

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Private: This is obvious, but information like your social security number,bank account number, passwords, birthday w/year, or intensely private information that if made public could embarrass you or put you in personal danger. Facebook Rolls Out New Metric: People Talking About. View more presentations from Mari Smith.

Metrics 129

Metrics Facebook People Change 129

Connection Cafe

JANUARY 20, 2015

We hear so much about the importance of sending multi-channel campaigns and integrating direct mail, email, social and website messaging. Where I see nonprofits often still coming up short, though, is measuring multi-channel results, especially beyond email conversions. Track visits donation form visits via Google Analytics.

Metrics 20

Metrics Campaign Channel Conversation 20

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I'm working with a small group of Packard Foundation grantees on a social media lab where they are implementing different social media experiments. We know that good practice is to establish measurable objectives for your social media strategy and identify the audience before you executive. You are all the experts here!

Social Media 113

Social Media Measure Action Media 113

DipJar

SEPTEMBER 12, 2022

Channel preference (social media vs. email). The research speaks for itself: 82% of Americans use social media and this number is steadily growing. According to AccuData’s guide to digital advertising , social media is not only a popular platform for your supporters, but it is the new frontier of nonprofit marketing. .

Marketing 52

Marketing Social Media Nonprofit Integration 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 24, 2013

” When Alison Carlman , unmarketing manager for Global Giving, shared her social media measurement spreadsheet during a peer learning session I’m facilitating for Packard Foundation grantees based on “ Measuring the Networked Nonprofit ,” I couldn’t help but think, “Now That’s A Spreadsheet!”

Measure 109

Measure Metrics Movie Social Media 109

Nonprofit Tech for Good

DECEMBER 20, 2010

Title (s): Manager, External Affairs and Associate, Social Media & Recruitment. What was the very first social media tool your organization utilized, and when? What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Jumo: [link].

Social Media 189

Social Media Foundation Examples Media 189

Neon CRM

JUNE 1, 2023

Their readers want detailed reports and analytics that back up their arguments. Social Media: Every blog you post can also be shared on social media. Your followers and members will still be able to discuss the posts on the social media channels you’ve shared.

Practice 52

Practice Arkansas Nonprofit Spam 52