Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

Summary 94

Summary Social Media Measure Media 94

Bloomerang

AUGUST 21, 2023

Diversify fundraising channel s: The report documents shifts in donor behavior and preferences. Therefore, be sure to diversify your fundraising channels to reach donors through multiple platforms, events, and initiatives. Invest in data analytics : Leverage data analytics to better understand donor patterns and preferences.

Action 75

Action Report Practice Fundraising 75

Amy Sample Ward

JUNE 6, 2012

Channels covered included online, direct mail, telemarketing and canvassing." Yesterday in Washington, DC, Target's senior fundraising analyst Paige Grainger gave a terrific "state of the nonprofit industry" talk, which summarized key findings from Target's latest, 2011 Index.

Web 117

Web San Francisco Bookmarking Search 117

Bloomerang

DECEMBER 19, 2023

Top feature: Users gain insight into online traffic, transaction times, website visits by device type, and conversion rates with real-time analytics. Top feature: Slack’s foundational feature is channels. You can create channels for different projects, campaigns, teams, or topics. This keeps all conversations focused.

Software 86

Software Free Tools Adobe 86

Care2

MAY 13, 2014

They have deemed email a dying communications channel, which is absurd. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. Measure the response rates to see what worked and what clearly flopped.

email 75

email Advocacy Social Network Social Media 75

Care2

MAY 13, 2014

They have deemed email a dying communications channel, which is absurd. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. Measure the response rates to see what worked and what clearly flopped.

email 70

email Advocacy Social Network Social Media 70

Forum One

SEPTEMBER 7, 2021

Your digital ecosystem , which encompasses all of your digital properties, including your website(s), engagement channels, and technical support platforms, allows for a number of entry points through which your target audiences think and feel about your organization. Think beyond the website.

Websites 58

Websites Strategy Change Management Digital 58

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Nonprofit 59

Everyaction

JULY 18, 2018

The best fundraising strategic plan tells a complete, organized, and analytics-based story that your team can actually use to help your campaign be more successful. This is great news for nonprofits, especially since monthly giving attributed for an extraordinary 32% growth in revenue, according to this year’s Benchmarks report from M+R.

Guide 108

Guide Fundraising Nonprofit Template 108

Nonprofits Source

JANUARY 23, 2023

Using Google Analytics and Google Tag Manager, they’ll keep you in the loop on performance by creating live dashboards and reports that you can reference at any time. Reporting and analytics. Taking a hands-on approach, TrueSense Marketing offers these core services: Google Analytics and optimization.

Grant 52

Grant Google Management Guide 52

NTEN

SEPTEMBER 9, 2010

The Blackbaud Index of Online Giving was launched this year and measures online giving data from more than 1,700 organizations. Another aspect of the Index data that is interesting is the growing percentage of total fundraising that comes from online channels. The recession certainly had an impact across the entire nonprofit sector.

Trend 86

Trend Online Fundraising Offline 86

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. The art part is how you articulate your organization’s measure of success and formulate strategies to realize that success. The science part of the equation starts with a solid methodology and tools.

Measure 115

Measure Learning Case Study Metrics 115

Bloomerang

JULY 19, 2021

For example, simply saying “we prioritize major gifts” or “we focus on donor retention” isn’t helpful without understanding specifically how you’re doing so and then tracking and measuring your results so you can improve. . Mastering an analytic approach to strategy and planning. Mastering relevant content marketing. Of course not!

Digital 96

Digital Marketing Fundraising Strategy 96

Connection Cafe

MARCH 20, 2012

In part 1 of Mobilize Those Mobile Eyes , I wrote about the different facets of the mobile channel that your organization can use to engage your constituents. Because you cannot buy a list of the mobile numbers for your constituents, you will have to obtain opt-in through existing channels. Author: Guest Blogger.

Mobile 30

Mobile Blackberry Convio United States 30

Neon CRM

MAY 31, 2023

By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. This can occur through various channels such as social media, word of mouth, or advertising. It also involves careful analysis and upkeep of your donors’ data.

Donor 52

Donor Management Guide Retention 52

Bloomerang

MAY 30, 2022

Establishing a baseline rooted in past successes and failures allows you to set measurable, realistic goals. The best goals are SMART goals: specific, measurable, attainable, relevant, and time-bound. Prepare your marketing channels. These marketing channels might include: Social media. Benchmarks to hit along the way.

Guide 129

Guide Fundraising Social Media Channel 129

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

One problem is that many do not formulate a measurement strategy and are at a loss to justify their investment of time and resources or reap insights to improve what they're doing. . Altimeter Report: Social Media Analytics. They define this process as "social media analytics.". Social Media Analytics Frameworks and Tools.

Social Media 99

Social Media Measure Strategy Media 99

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36

Classy

JUNE 24, 2021

However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. Measuring Engagements on Social Media. Why and How to Measure the Engagement Rate. Measuring your organization’s engagement rate is a more accurate reflection of your content’s relevance to the audience.

Social Media 122

Social Media Track Conversation Media 122

Connection Cafe

DECEMBER 15, 2010

Understand the difference between metrics and analytics. Analytics has been a recurring theme this year. Event fundraisers are talking about not just measuring more and better, but also predicting donor and participant behaviors. Think in segments.

Marketing 55

Marketing Tips Online Analysis 55

Connection Cafe

JULY 27, 2015

You’ll walk away with a gallery of nonprofit pop-ups and a list of free and paid tools you can use on your website, plus how to use analytics to measure your (awesome) results. Evil Pop-Ups for the Greater Good : Get ready to turn into a pop-up believer and see your email list grow! Don’t Panic!

Registration 20

Registration Proposal Social Media Conference 20

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Measuring the Value of Your Blog. Be A Voice for Darfur: Great Example of A Multi-Channel Campaign. The What, Why, and How of Facebook Fan Pages. Gnomedex Real Time Fundraising Experiment.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 10, 2014

I’m just back from the SXSW Interactive Festival where I was on a panel called “ What Social Media Analytics Can’t Tell You ” moderated by Alexandra Samuel of Vision Critical , Jeremiah Owyang , Crowd Companies, and Colby Flint, Discovery Channel. Jeremiah Owyang (@jowyang) March 7, 2014. The room was packed.

Social Media 122

Social Media Analytics Data Media 122

Neon CRM

JUNE 2, 2023

Want to learn more about the nonprofit email benchmarks that your organization should be using to measure success? However, this metric doesn’t truly measure social media engagement. Social media channels typically prioritize showing posts with high engagement rates. Download the full report today!

Metrics 52

Metrics Rate Nonprofit Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 3, 2011

Tracking what content is utilized, and the services rendered provide a means of measuring our success in achieving that mission. This includes merging data from our participation in Flickr Commons , our blog The Bigger Picture , YouTube channel , as well as the Smithsonian Institution Archives website for the Smithsonian Institution Archives.

Social Media 96

Social Media Media Metrics Social 96

ASU Lodestar Center

AUGUST 24, 2011

Ready to dive into how to convey messages using specific marketing channels, and ultimately, how to measure the results of your work? This 1, 3, 5 year plan will serve as your road map, illustrating your course and outlining goals and benchmarks to hit. Evaluation: Measure outputs and outcomes. Keep reading. everything.

Communication 93

Communication Effective Impact Benchmark 93

Tech Soup

APRIL 1, 2016

It is YouTube's primary measure of video quality and is the key metric used by YouTube's search and discovery systems. YouTube's annotation feature provides a space for links to more content and calls to action, such as inviting viewers to watch more videos or subscribe to your YouTube channel. Pay Attention to Watch Time.

Story 36

Story YouTube Digital Tips 36

Bloomerang

JULY 20, 2023

Organizations that invest in PCI-compliant online fundraising solutions can take proper cybersecurity measures to ensure that their online donation process is secure. Lastly, with Classy’s donation management tools, you can review robust donor reports and data analytics and access a 360-degree view of your supporter interactions.

Ideas 79

Ideas Online Fundraising Tips 79

Care2

OCTOBER 22, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Analytics 38

Analytics Google Track Social Media 38

Forum One

DECEMBER 13, 2023

Forum One designed and developed the City Health Dashboard with NYU Langone Health’s Department of Population Health to share and compare data on 37 measures of public health across more than 500 U.S. This innovative tool took home a gold Healthcare Ad Award this year!

Celebrate 67

Celebrate Award Colorado Museum 67

The Modern Nonprofit

FEBRUARY 20, 2024

Analyzing Your Website’s Organic Traffic To understand how people are finding and engaging with your nonprofit website, you need to set up analytics and regularly monitor performance metrics. Sign up for a Google Analytics account and install the tracking code on your website to start collecting data. Shows content popularity.

Websites 59

Websites Guide Impact Metrics 59

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

I’m teaching a graduate class at the Monterey Institute of International Studies based on my books, The Networked Nonprofit and Measuring the Networked Nonprofit. Social channels continued to show strong growth over the past 12 months, with top social networks adding more than 135 million new users in the course of 2013.

Policy 103

Policy Social Media International News 103

Forum One

DECEMBER 13, 2023

Forum One designed and developed the City Health Dashboard with NYU Langone Health’s Department of Population Health to share and compare data on 37 measures of public health across more than 500 U.S. This innovative tool took home a gold Healthcare Ad Award this year!

Celebrate 46

Celebrate Award Colorado Museum 46

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Come measure success. Once upon a non-profit theory, measurement was weak and weary, Over many a quaint and curious meetings with little to account for, While I nodded, nearly napping, an idea for a strategy came a tapping, What if measurement could include social interactions and what they stand for? Oh my god, take a look.

ROI 76

ROI Social Media Slides Media 76

Connection Cafe

DECEMBER 5, 2017

This post is all about analytics and the vital role it should play in your organization: Let Go of Your Fear – Anyone Can Be Data-Driven. Predictive Analytics: Lighting the Way. Looking for a deeper dive into a particular analytics topic? You might find our Analytics Toolkit helpful! Lifetime value measurements.

Analytics 33

Analytics Data Analysis Metrics 33

Connection Cafe

DECEMBER 22, 2013

Check out this post: Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2014 and don’t miss the associated Nonprofit content marketing infographic. Jeff Haguewood of Sidekick Solutions suggests the 5 Basic Fundraising Performance Metrics to Start Measuring Today. Infographics. Connections. Tell stories.

Story 54

Story Nonprofit Social Media Content 54

Care2

MAY 4, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) All great questions! Comment below!

Social Media 76

Social Media Online Communication Media 76