Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Under this framework, your nonprofit would create goals that are specific, measurable, achievable, relevant, and time-bound. Determine your objectives. Next, specify exactly how you will achieve the goal (e.g.,

Analytics 52

Analytics Data Giving Metrics 52

EveryAction

SEPTEMBER 20, 2016

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Measuring beyond "likes". Goal: Engagement Metric: Overall Engagement Rate.

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Metrics Social Media Measure Media 100

Care2

JUNE 21, 2013

Next Thursday, we''re holding a webinar that will dive into the key findings from the 2013 Blackbaud Online Marketing Benchmark Study – to indicate where your organization''s performance stacks up in relation to your peers, as well as what you can be doing better to speed your journey to online success. How Do You Measure Up?

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Benchmark Measure America Blackbaud 56

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2012

I Love Social Media Measurement. I tested out the five phases of falling in love with measurement. Given the topic was measurement, I couldn’t help but go a little meta and play with incorporating learning analytics into the instruction. This blog post shares some insights about those two somewhat disconnected ideas.

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Social Media Measure Analytics Learning 96

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2013

I think sometimes there is a disconnect between measurement and the actual practice. In some organizations, measurement is this thing done at the end to justify or validate social media. These are the practice indicators for measurement – for three different areas – analysis, tools, and sense-making.

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Measure Learning Metrics Social Media 103

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. The Social Media Measurement Checklist. The Challenges of Measurement : Getting Agreement on What To Measure. The Challenges of Measurement : Getting Agreement on What To Measure.

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Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. Because what gets measured gets better.

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Measure Track Model Seattle 99

M+R

OCTOBER 20, 2022

The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. We hope you’ll join us and participate in our upcoming 2023 M+R Benchmarks. Mostly, that involves collecting and coding a big stack of data, which our analytics team will stir together (anonymously!) Read time: 2 minutes.

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Benchmark Studies Analysis Metrics 18

NonProfit Hub

OCTOBER 25, 2016

Google Analytics can be overwhelming and confusing, but setting up Goals in your Google Analytics account helps to narrow down what you need to be looking at. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your supporters. Google Analytics is helpful at suggesting common goal types.

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Analytics Goal Conversation Rate 28

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 22, 2011

There are so social media analytic tools to measure social media and other emerging technologies, that we’ve created a new genre of Shiny Objective Syndrome — Data Puking disorder. It isn’t hard to see why we forget about one of the best ever social media measurement tools: surveys!

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Social Media Analytics Tools Media 95

Forum One

DECEMBER 22, 2022

We’ve written previously about the release of Google Analytics 4 (GA4) and the impending retirement of Universal Analytics (UA) on July 1, 2023. Learn GA4 in parallel with your UA analytics to understand how data from the two systems compare.

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Time Metrics Analytics Adopt 72

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

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Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The group included a mix of Google grantees as well as measurement professionals. Create a roadmap for measuring your financial + social impact. Europe and Latin America. Report Out.

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Measure Impact Program San Francisco 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? What is your measurement pilot?

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Measure Social Media Media Social 96

Tech Soup

OCTOBER 31, 2011

These questions and more were answered in a recent Twitter conversation on data and analytics. However, as Katanick observed during the tweet chat, “analytics matter to nonprofits because they provide a tangible way to demonstrate that an organization is delivering on its mission and goals.” A Few Good Web Analytics Tools.

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Analytics Data Analysis Chart 65

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

Measuring this requires some surveys of fans as well as counting the number of insights gleaned from posts and discussions from Fans. The M&R social media benchmarks study is a good start, although the benchmarks are based on a small sample size. How do you track and measure your Facebook Fan Page against your objectives?

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Metrics Benchmark Facebook Experiment 97

NTEN

JUNE 14, 2012

Last summer, we pulled together data from some of the country’s leading nonprofits to bring you the 2011 Benchmarks Extra: Facebook report, laying out basic benchmarks for nonprofit pages on Facebook. To download the 2012 Benchmarks Extra: Facebook, simply “like” M+R's page on Facebook.

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Benchmark Facebook Report NTEN 60

Connection Cafe

MAY 9, 2013

Similarly, the results or value of efforts we make in our fundraising can accurately be measured in numbers. Fortunately for those new to peer-to-peer performance analytics, a readily available body of work has been developed on this topic. Over time, we’ve isolated certain benchmarks that provide clues to the health of an event.

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Analytics Benchmark Fundraising Metrics 40

Tech Soup

OCTOBER 7, 2011

manager, SAP Business Analytics Services and Ari Katanick, senior director, SAP Business Analytic Services. We will look at how complicated it is to set up the right analytics for your organization's needs and key privacy concerns. If you can't measure it, you can't manage it. management.

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Analytics Data Library Wiki 68

Cloud 4 Good

FEBRUARY 23, 2022

Enhanced Configurability + Analytics. Combined with the ability to use Business Intelligence (BI) platforms through advanced integration capabilities, Salesforce is truly unparalleled in its analytics capabilities. One of the major differences between Salesforce and BBCRM is the capability and intuitive interface of native reporting.

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Blackbaud Report Analytics Database 88

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Methodology.

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Analytics Design Research Process 37

sgEngage

SEPTEMBER 26, 2022

Understanding Benchmark Data. The broadest industry benchmarking data is a good place to start. Wealth screening is a valuable tool, but because it does not account for liabilities it will always be an imperfect measure of giving capacity. It provides an overarching view of the state of fundraising in recent years. Learn more.

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Data Los Angeles Gift Model 68

Media Cause

MARCH 29, 2023

It is the first step to creating an implementation plan that will have measurable results for months and years to come. An SEO audit can share benchmarks and insight into what top keywords and pages are helping drive traffic. What is an SEO Audit, and Why Is It Important for Nonprofits?

Analysis 52

Analysis Nonprofit Google Search 52

Eric Jacobsen Blog

DECEMBER 4, 2022

I wanted to tell surprising stories about women you've heard about before, like Rent the Runway founder Jenn Hyman and Bumble founder Whitney Wolfe Herd, and also stories about amazing entrepreneurs you probably haven't heard of, like Meena Sankaran, the CEO of water analytics company Ketos, or Toyin Ajayi, the founder and CEO of City Block Health.

Leadership 67

Leadership Benchmark Story Structure 67

Forum One

APRIL 20, 2010

So you're tracking your web analytics, and your metrics are going up in all categories. To help with this, Convio has released their Online Nonprofit Benchmark Study , which shares 2009 data from over 500 of their clients. Tags: Influence Performance Measurement Tips & Trends.

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Metrics Measure Web Convio 53

Eric Jacobsen Blog

FEBRUARY 28, 2023

I wanted to tell surprising stories about women you've heard about before, like Rent the Runway founder Jenn Hyman and Bumble founder Whitney Wolfe Herd, and also stories about amazing entrepreneurs you probably haven't heard of, like Meena Sankaran, the CEO of water analytics company Ketos, or Toyin Ajayi, the founder and CEO of City Block Health.

Learning 52

Learning Leadership Benchmark Story 52

sgEngage

SEPTEMBER 7, 2022

Be clear in how you measure job performance so everyone on your team understands their duties and the expectations around their role. Measure the most important goals that lead to results. For example, you may want to measure total visits, the number of proposals submitted, the dollars raised, and first-time or qualification visits.

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Develop Management Gift Proposal 73

Connection Cafe

AUGUST 9, 2010

Earlier this summer I posted on top tips for measuring ROI and getting strategic with data , touching on the idea and importance of actionable data, or rather, data that helps draw meaningful conclusions and future actions to optimize programs. Analyze goals of you social media and decide what metrics to measure based on those goals.

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ROI Social Media Measure Jordan 36

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

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Screencast Analytics Measure Web 50

DNL OmniMedia

FEBRUARY 11, 2021

It can sit on top of any CRM solution, Blackbaud or otherwise, and is focused on helping your team identify, set, and monitor goals and benchmark performance against internal and industry peers. Peer Benchmarking. 79% of major gift data is never entered into the CRM. 71% of officers say that too much time is spent on data entry.

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Blackbaud Guide Management Fundraising 52

Forum One

JUNE 9, 2023

To achieve this, Forum One conducted a comprehensive landscape analysis and full audits of their technical ecosystem, communications, and analytics as well as stakeholder interviews. To do this, the dashboard provides city leaders and communities with an array of regularly updated data that is specific to neighborhood and/or city boundaries.

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Award Colorado Washington Wisconsin 71

3rd Sector Labs

JUNE 17, 2014

The topic – “Donor Retention by the Numbers: Demystifying the Leaky Bucket” – focused on how to properly measure donor retention and then use that data to drive improved fundraising results. QUESTION: Where can I get benchmarks for retention by sector? We’ll post them on our website.

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Retention Donor Data Advice 148

Care2

JANUARY 6, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

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Analytics Google Social Media Websites 54

Connection Cafe

OCTOBER 12, 2017

Benchmarking Major Gifts. According to a new benchmarking study sponsored by the Association of Philanthropic Counsel and funded by MarketSmart “ major gifts ” haven’t yet found their equitable place among donors or the non-profits that receive them. Target Analytics studies donors and fundraising data.

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Gift Strategy Benchmark Arts 35

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2008

When looking at our google analytic stats, I usually note the number of visitors, sites that people come from and keywords. You need to set up a benchmarking process. About a year ago, I decided to benchmark my blog using some tips suggested by Avinash Kaushik. But sometimes, those stats don't really tell us anything.

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Social Media Advice Measure Strategy 50

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Benchmarks let us know how we perform compared to our event fundraising peers. Just getting started using metrics and benchmarks to improve performance?

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Metrics Benchmark Fundraising Stats 42

Bloomerang

AUGUST 21, 2023

Invest in data analytics : Leverage data analytics to better understand donor patterns and preferences. All modern donor databases feature donor analytics and report generation that you can use. Show appreciation for their contributions and keep them informed about the impact of their donations.

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Action Report Practice Fundraising 73