M+R

FEBRUARY 5, 2021

And so, too often, the magic of mid-level giving is lost, especially in digital channels. Finding your audience part 2: matching to digital marketing channels. Once you know who your audience is, you still have to figure out the best digital channels to reach them in. And it’s a big loss! However, digital can be a bit trickier.

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America Digital Audience Channel 105

Care2

OCTOBER 31, 2012

I also wanted to share Cynthia Samuels, (who runs the Care2 Cause Channel) terrific compilation of resources on how folks can help in the aftermath of Hurricane Sandy. American Red Cross: Red Cross Facebook page/information. Facebook Global Disaster Relief page : all kinds of information and helping opportunities.

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Hurricane Help Virginia Disaster 69

Nonprofit Tech for Good

JUNE 23, 2020

Social Media: To effectively promote your monthly giving program on social media, you’ll need to create a series of promo graphics that are properly sized for Facebook, Twitter, LinkedIn, etc. Facebook has the highest ROI and it is worth investing $100-500 in a test advertising campaign for your monthly giving program.

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Practice Online Fundraising Nonprofit 339

NetWits

MARCH 11, 2012

Big Brothers Big Sisters of America has been doing incredible work for over 100 years and, while content marketing isn’t news to them, they’re using content along with social media to make sure the online world knows about their work. Make-a-Wish Foundation arrived on the scene in 1980 by helping one boy become a police officer.

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Content Story Marketing YouTube 213

Nonprofit Tech for Good

NOVEMBER 7, 2020

By Allison Weber , founder of Allison Weber Consulting , a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. Tailor your most compelling narratives for different channels to share them widely. The Facebook post included two hashtags , #LiteracyDay and #AHandUp.

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Channel Sierra Leone Story Digital 247

Tech Soup

JUNE 30, 2011

Solving real-world issues in a virtual world environment is a growing trend, present in initiatives such as Zynga’s in-game Japan Earthquake Relief efforts as well as games like America 2049 , Ecotopia and others. Through melding fact and fiction in an Alternate Reality Game (ARG), America 2049 focused on the future of human rights.

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Game Channel Change Japan 62

Cloud 4 Good

AUGUST 16, 2022

5000 list , the most prestigious ranking of the fastest-growing private companies in America. Facebook, Chobani, Under Armour, Microsoft, Patagonia, and many other well-known names gained their first national exposure as honorees on the Inc. August 16, 2022 [Asheville, NC] – Today, Inc. revealed that Cloud for Good is No.

Time 81

Time Companies United States Press 81

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

Putting your strategy on the grid can only help you design a measurement strategy, but more importantly help your strategy have more impact. The grid itself can be customized to your organization’s way of thinking about its marketing funnel, target audiences, and tactics. Just tell me how to use it.

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Twitter Google Facebook Broadcast 95

Nonprofit Tech for Good

JULY 11, 2012

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger , below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit.

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Social Media Media Ning Social 245

BoardAssist

JUNE 24, 2014

Not all social media channels are created equal. I’ll hear comments like, “Hey Anthony, why doesn’t Tech Impact have a Pinterest page?” “Wouldn’t it be great if Tech Impact had a Tumblr on bad nonprofit technology?” “Why aren’t we using Instagram for pictures of the nonprofits we’ve helped?”. Each social media channel (i.e.

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Social Media Media Philadelphia Social 94

Nonprofit Tech for Good

JANUARY 14, 2013

That helps contribute to the fact that on average women only make 77 cents for every dollar that a man earns. That said, here’s a tool kit to help you ask for that raise and get it. premium services (WordPress themes, Flickr Pro, Facebook custom Tab generators, etc.), Facebook, Twitter, YouTube, etc. Good luck.

Social Media 244

Social Media Management Media Social 244

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Dan Michel, Digital Marketing Manager, Feeding America Twitter: @dpmichel. Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page. The conversation was fast and intense on Facebook, so that’s why I’m taking the time to summarize out here.

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Feeds Social Media Measure Summary 102

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 4, 2012

These local giving days focus more a community approach and help nonprofits build capacity in fundraising on all channels, while also promoting the idea of a Giving Day in the local community or geographic area. Other channels included TV news, radio, newspapers, websites, phone calls, and through friends or family.

Giving 104

Giving Minnesota Social Media Offline 104

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 7, 2008

Be A Voice for Darfur is an excellent example of multi-channel campaign designed to bring attention to the appalling genocide in Darfur. Geoff Livingston and Qui Diaz are behind this brilliant multi-channel campaign that is using social media for social good. . There is also a Facebook component that includes a Cause and application.

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Darfur Voice Channel Examples 57

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. For example, use Twitter lists to track alums and subscribe to their Facebook updates. You might also consider setting up a Facebook Group just for alumni and encourage them to share this information.

Practice 107

Practice Tips Social Meme 107

The Science Behind Engaging your Supporters

SEPTEMBER 24, 2018

Custom reports offer a real-time picture of your supporters across all channels. It's powerful workflows are meant to help nonprofit fundraisers ditch spreadsheets once and for all, and track major gifts like never before. #7. Use a powerful Facebook Ads integration. Pull detailed, customizable reports.

Advocacy 88

Advocacy Offline Gartner Nonprofit 88

Connection Cafe

JUNE 13, 2017

At the Lupus Foundation of America , we’ve been active on Instagram since 2013, though until recently, it was not a central part of our organization’s social media strategy. We had no baseline data to help us determine what types of content would work best on Instagram , or what actions our followers could be encouraged to take.

Ideas 47

Ideas Comparison America Newsletter 47

Media Cause

FEBRUARY 28, 2022

Distilling this messaging down to something a ten-year-old can understand will help breadcrumb your messaging in a way that’s quickly consumable by most audiences, regardless of the platform. . If not, ensure alignment across all channels so they don’t feel like it’s a bait-and-switch situation. . Construct your ideal user journey.

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Content Test Student Audience 105

Tech Soup

JUNE 1, 2016

The targets need to be linked like so: --> Jump to events in North America or go international with events in. Central and South America. TARGET END LINKS. ## Central and South America. ## North America. ## Africa. ## Europe. ## Asia and Pacific Rim. --> North America. Africa and Middle East. Asia and Pacific Rim.

Las Vegas 36

Las Vegas Burkina Faso San Francisco Local 36

Nonprofit Tech for Good

DECEMBER 12, 2011

This will help you stay focused and give you a baseline against which you can monitor your progress. Some common metrics to monitor are website traffic, blog traffic, e-newsletter subscribers, Facebook fans, Twitter followers, online dollars raised, volunteers, and event attendees. To increase your website traffic? Learn Basic HTML.

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Social Media Media Avatar Organization 222

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2012

Being able to have your stakeholders engage with you – through social channels or otherwise, is what can help you win their hearts and minds, and eventually their donations. Facebook Ladder of Engagement. Don’t take my word for, see Pew Internet’s recent Networked and Hyperconnected study ).

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Measure NTEN Social Media Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2013

We knew that if our film was compelling, we could break through to the people in the audience — and maybe they would help get the word out about the film and the issues it explored. My latest project is called @home , which explores homelessness in America through the story of Mark Horvath (aka @hardlynormal on Twitter).

Change 104

Change New Zealand Homeless Australia 104

Whole Whale

APRIL 14, 2022

You can use a Facebook event, Eventbrite or a simple campaign site like splashthat. Inspire your supporters to channel their inner Joey Chestnut and stuff their face for good. Take a look at how HikeFor.com is helping Donate Life America raise funds. Canva is a great tool for designing images. Eat for Good. Sunset Party.

Ideas 98

Ideas Fundraising Movie National 98

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Nonprofit 59

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. So, for these organizations, their content pyramid also includes integrating offline w/online channels. This helps to make connections. Content Curation Primer. and storify.

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Social Media Training Train Network 97

Tech Soup

JULY 2, 2013

The leaders of GuideStar , Charity Navigator , and BBB Wise Giving Alliance are tackling this "overhead myth" in an open letter to the donors of America. They're also working together to help end the overhead myth. Get the word out via your social media channels. In no uncertain terms, these leading sources of U.S.

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Pledge Charity FAQ Africa 70

Nonprofit Tech for Good

JANUARY 3, 2012

America didn’t seem like such a mess in the foreign media. For 2012, watch how the early adopters use text messaging to drive traffic to their mobile content and inspire donors to give through mobile channels. VIDEO: HTML All Writers Need to Know. Diversify your news sources. By early December I was anxious, angry, and hopeless.

Social Media 247

Social Media Media Management Social 247

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 6, 2010

Earlier this week, I flew across the country (thanks Virgin America !) I’ll be on the Twitter back channel following the #netnon hashtag from the Independent Sector Conference in Atlanta.). I asked folks if they were on Twitter or Facebook, most people raised their hands. Weak Tie/Strong Tie Ice Breaker.

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Boston Network Story Nonprofit 95

Tech Soup

MARCH 29, 2016

Looking for inspiration or hands-on help with your digital storytelling? will feature TechSoup's own Glenn Fajardo and digital media trainer Nife Adeyemi, who will talk through postproduction editing, tools to use, adding sound and graphics, and sharing your video on social channels like YouTube. Central and South America.

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Cameroon Guatemala San Francisco Uganda 36

Care2

SEPTEMBER 28, 2013

If you’re going to the BBCON 2013 Conference starting September 29 th , you should expect a great conference filled some of my favorite nonprofits and campaigners who will be sharing their insights in email marketing, storytelling via multiple channels, and social media wins and fails. Channeling Joan Rivers and E!’s

Advocacy 58

Advocacy Storytelling Social Media United States 58

Care2

FEBRUARY 6, 2011

Frank who works with the Partnership for a Drug-Free America in Arizona. When someone is making such a big commitment to your organization and helping your nonprofit establish a blogging presence, paying them a stipend is well worth the investment. No incentive necessary because they are all committed to the cause.

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Volunteer Management Blogger Calendar 78

NTEN

JUNE 25, 2010

Now, they've sent a battalion of lobbyists to Washington to convince the Federal Communications Commission (FCC) to abandon Net Neutrality and maintain only minimal oversight over our most important communications channel. Here are three way you can help: If you can speak for your organization, sign the Nonprofit Letter to the FCC.

Internet 56

Internet America Press Files 56

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 16, 2008

Reciprocity : Roger Carr helped me with winning the America's Giving Challenge he blogged (more than once I might add), left supportive comments, retweeted to his network ( connected me to Dr. Mani ), and personally donated to my campaign. are sending me broadcast emails and generic private messages on Facebook asking me to donate.

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Spam Tajikistan Personal Rwanda 50

Amy Sample Ward

FEBRUARY 19, 2011

It found that if they needed help and couldn’t reach 9-1-1, one in five would try to contact responders through a digital means such as e-mail, websites or social media. Several websites were set up to help family members find out information about each other in the chaos. Social media, like all technology, is developed by people.

Disaster 206

Disaster Social Media Haiti Media 206

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 14, 2011

It’s the ability to initiate and nurture these relationships that has helped us succeed. Our ability to communicate the opportunities and impact on Minnesota has helped us succeed. Key partnerships with TheUpTake.org , Mall of America , Razoo and Padilla Speer Beardsley have been critical to our success.

Minnesota 101

Minnesota Giving Minneapolis DC 101

Tech Soup

APRIL 6, 2015

When a question about the color of a dress went viral, several nonprofits joined the conversation to help their messages spread along the viral wave. Newsjacking is the practice of "hijacking" or leveraging a current news story to help your messages get the attention of a wider audience. What Dress? Meme Me Up, Scotty.

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Meme Nonprofit Reddit Facebook 36

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

He works for an NGO in Australia and we met on Twitter (via Eddie Harran ) prior to his visit to America to attend the Wisdom 2.0 I invited him to help with the research for the keynote. Not only does this help me frame and tailor the talk I give to the audience, but facilitates Twitter conversations before. Example: Red Cross.

Social Media 115

Social Media Media Social San Jose 115