Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

The second part of the morning was designed around the Principles of Social Media Strategy and used a new version of the Social Media Game intended for a large group of people. My design question: What is the best way to use this approach for a full-day workshop for 300 people? Some Reflections.

Reflection 103

Reflection People Network Colorado 103

Amy Sample Ward

MAY 18, 2011

Start with Metrics. When building a campaign and exploring your options for the structure, actions and engagement pieces, look first at your organizational metrics. Those metrics and goals are the best resources for identifying the focus and the calls to action for your campaign. But, it doesn’t have to be that way!

Campaign 114

Campaign Design Impact Metrics 114

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2009

He gave context of social network analysis, explained the value proposition for using it to help you make social media strategy improvements, and walked us through some examples in the software. Or, a guide to before/after maps so you could see how visualizing your network helped you improve strategy. Can you guess who they are?

Analysis 96

Analysis Social Network Social Media Network 96

M+R

FEBRUARY 4, 2021

But the past is close behind, and there is plenty we can learn from the 2020 end-of-year fundraising season that will help improve our fundraising efforts in the year ahead. One of the universal—and heartwarming—truths is that people will help each other in times of need. And yes, 2021 has already been roughly 7,000 days long.

Fundraising 98

Fundraising Gift Rate email 98

Amy Sample Ward

MAY 18, 2011

The first time I focused on DIY Community Engagement Metrics and shared lots of templates and examples. Creating specific definitions for these terms which are often used in an overlapping way will help you and your organization ensure you’re all really on the same page. Is it a one-time or sustained engagement?

Difference 276

Difference Community Case Study Slides 276

Amy Sample Ward

NOVEMBER 5, 2012

There are other examples of organizations finding some tricks and functionality that really help them make connections with supporters, and then Facebook changes the functionality. One of the key metrics we obsess over is the referral rate organizations are experiencing from their ActionSprout campaigns.

Comment 259

Comment Share Support Facebook 259

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

Back in 2007, when Facebook opened it doors to people older than college students and nonprofits started the early experiments on Facebook Causes, Froggy Loop did an extensive analysis " The Long, Long Tail of Facebook Causes " using the dollars per donor analysis. It's still too early to measure success in aggregate dollars per donor.

Washington 85

Washington Metrics Facebook Donor 85

Whole Whale

JANUARY 28, 2023

A service like this will help you track unique downloads by client/device that uses the Apple Podcast library. However, it has helped us understand that even when we go crazy trying to measure things we are still a bit in the dark. In order to find subscribers, you need to have a third-party hosting service like PodTrac or Podbean.

Podcast 52

Podcast Measure Feeds Plugin 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

These were the questions that were going through my mind as I listened to a presentation on Google + Alex Abelin at the Social Media for Nonprofits Conference as he explained some of the benefits. This post will help you create a plan for getting started with a low risk experiment. Before jumping in, hit the pause button.

Google 98

Google Time Nonprofit Metrics 98

Care2

MAY 18, 2011

Start with Metrics. When building a campaign and exploring your options for the structure, actions and engagement pieces, look first at your organizational metrics. Those metrics and goals are the best resources for identifying the focus and the calls to action for your campaign. But, it doesn't have to be that way!

Campaign 73

Campaign Design Impact Metrics 73

Care2

FEBRUARY 17, 2015

How do online services and Internet access help you and your team deliver services and programs, and connect you with the people you serve? Throughout this digital adoption survey, we define digital divide as any barrier that prevents people from being able to access technology. But to get this information, they need your help.

Adopt 28

Adopt Survey Digital Learning 28

Amy Sample Ward

SEPTEMBER 15, 2009

NTEN’s gathered some of the top nonprofit social media experts to help your organization devise a solid strategy as well as learn the secrets of using a variety of social media tools. Now, the content from We Are media is available to you in a brand new “ Choose Your Own Expert &# format.

NTEN 105

NTEN Media eLearning Case Study 105

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

It’s free, it gives you an immediate way to build a tribe and engage people in online community. Four tips to help you get started. People can find you via Google. More people can find out about your Nonprofit because your Facebook Page gets indexed and is searchable inside and outside (i.e. Google) of Facebook.

Facebook 97

Facebook Stats Los Angeles Tips 97

Amy Sample Ward

MAY 9, 2012

LinkedIn isn’t some stodgy place where people post their resumes. Under the terms of the merger agreement, Blackbaud paid an aggregate purchase price of approximately $325 million. "Whether connected or cold calling, you can build long-term, valuable relationships using LinkedIn. Find out how easy it is.

Web 149

Web Linkedin Blackbaud Convio 149

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 24, 2012

This story is about how we measured our results, and what conclusions we drew from the metrics. The site aggregated the resulting frames into a new version of the video. Some people drew a lot more, though. It helps if the activity is unique or fun. They could trace it, add to it or radically re-envision it.

Time 97

Time Cambodia Reddit Facebook 97

NTEN

JULY 14, 2011

Twitter Twitter has long been a tool for organizing and bringing people together around topics of interest. Additionally, you can increase the traction and conversion rates of specific actions you want people to take by using Facebook to provide simple proof. Causes has leveraged this. Donor Data.

API 84

API Social Media San Francisco Integration 84

NTEN

AUGUST 31, 2010

It’s an old problem, made worse by the tantalizing potential that technology provides: how do you collect and aggregate quality data when you work in low resource areas? You accomplish this by educating the people of that country on all aspects of safe water, and you lead projects that help to improve the quality of the water supply.

Resource 59

Resource Data Aggregator Wiki 59

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Having a structured way to collect and analyze qualitative insights can not only help with designing a social media engagement policy, but also harvest insights. We've been able to answer questions for people who want to donate blood but don't know the rules, or who have misconceptions. World Institute.

ROI 91

ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 18, 2010

A connection between people is called link. Net-Map Tool Kit is an interview-based low-tech mapping tool that helps people understand, visualize, discuss, and improve situations in which many different actors influence outcomes in a community or network. Sort the information to find influencers and people to get to know.

Analysis 104

Analysis Social Network Social Media Network 104

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2008

is a service for tracking popular URLs people are sharing on Twitter as a way to identify trends, topics, and new and interesting tools and services. TwitLinks aggregates the latest links from the worlds top tech twitter users. Twitt(url)y. pronounced Favored) is a service that channels the most "favorited" tweets on Twitter.

Comparison 50

Comparison Analysis Aggregator Twitter 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2010

I've had some posts in pipeline following up on social media metrics and the Chase Community Giving Contest second phase, but wanted to share these two stories from Haiti from on the ground and a bird's eye view. He's passionate about helping children and obsessed with leveraging the power of "good ideas for good causes.".

Haiti 96

Haiti Map Volunteer Tech 96

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

But now, the process of listening has changed concerns into strong interest about what people have to say." The first project was to listen to what was being said on blogs about the Red Cross. She would listen, aggregate, analyze, and distribute to key subject matter experts within the organization on a consistent basis.

Story 72

Story Learning Organization Metrics 72

NTEN

MAY 12, 2011

These days everyone is releasing it, visualizing it, aggregating it, and mashing it up. It can justify the work that your organization is doing, help others understand why it is critical, and offer exciting new ways to motivate others to help solve the problems your organization is working on. And for good reason.

Data 100

Data New York City Storytelling New York 100

Association Analytics

JUNE 2, 2021

Many organizations measure the success of their products by aggregate revenue, engagement numbers, and member feedback. Those traditional metrics are a good starting point, but often do not tell the whole story. Data can help you think more broadly to identify a valuable product based on your specific goals and success metrics.

Product 282

Product Associations Measure Analysis 282

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2010

I like to have fun experimenting and that’s just what I’m doing on my Facebook Page , a place for learning, and sharing insights about best practices in social media for networked nonprofits. I learn so much from the conversation threads and people sharing what they do. Facebook Strategic Objectives.

Social Media 104

Social Media Fun Experiment Media 104

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

Can Twitter help your cause raise money?, The holy grail metrics is missing? is a service for tracking popular URLs people are sharing on Twitter as a way to identify trends, topics, and new and interesting tools and services. TwitLinks aggregates the latest links from the worlds top tech twitter users. Twitt(url)y.

Donation 50

Donation Tanzania Organization Stats 50

Forum One

MARCH 6, 2009

Last week at the Institute for Health Metrics and Evaluation a group of 23 folks who manage Global Health data met to talk about common issues and best practices. aggregation without losing an adequate degree of quality)? What are the technical tools (databases, applications, platforms) that would help facilitate the work.

Seattle 52

Seattle Global Data Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

This peer learning exchange is designed to help state-based groups to be more effective in engaging their networks toward covering uninsured children. We used to help us design the program, determine process outcomes, and help us evaluate participant’s progress. Use of counting metrics. Written social media policy.

Network 97

Network Build Learning Strategy 97

NonProfit Hub

DECEMBER 14, 2016

Sometimes that trust is measured through email performance metrics like open rate, click-through rate, or donor-response rate. The reply email can help build or break trust. Although many people claim to know the perfect send time, your donors will tell you when they actually open your email. Element 2 – Reply Email.

email 28

email Effective Fundraising Test 28

AccelEvents

JUNE 24, 2021

This quick adoption of digital event technology by event marketers allowed many events to carry on and helped brands and event marketers reach their target audiences even with stay-at-home orders in place. This data can also help you improve future events that you plan to host or provide insights that can inform your brand marketing strategy.

Guide 93

Guide Virtual Registration Platform 93

Saleforce Nonprofit

MARCH 3, 2022

While these changes make a marketer’s job more difficult, the industry shift to greater privacy is good for consumers, and people are taking advantage of these new privacy controls. Collecting first-party data can help you better know and more meaningfully engage your donors, which leads to stronger donor relationships.

Action 106

Action Change Metrics Measure 106

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 9, 2009

It got me thinking about managing multiples: multiple twitter accounts, multiple people tweeting from one account, and how do you tweet a network of affiliates or a movement. Since Twitter can help put a "human face" on the organizations, nonprofits may find themselves having multiple staff Twitter accounts for organizational use.

Twitter 85

Twitter Management Guidelines Profile 85

Forum One

FEBRUARY 21, 2011

These days everyone is releasing it, visualizing it, aggregating it, and mashing it up. It can justify the work that your organization is doing, help others understand why it is critical, and offer exciting new ways to motivate others to help solve the problems your organization is working on. And for good reason.

Data 68

Data New York City Storytelling New York 68

Forum One

FEBRUARY 21, 2011

These days everyone is releasing it, visualizing it, aggregating it, and mashing it up. It can justify the work that your organization is doing, help others understand why it is critical, and offer exciting new ways to motivate others to help solve the problems your organization is working on. And for good reason.

Data 67

Data Story New York City New York 67

Museum 2.0

MARCH 24, 2020

For the last, some help with the path forward, I was recently asked to speak on a webinar. Many people more qualified than I joined the call as listeners. When I agreed, I honestly did it because I like the people who asked me—they’re good guys. It’s the way that people share their real feelings on social.

Museum 20

Museum Work Time Doc 20

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2007

It helped me clarify some fuzzy thoughts about social networking, pattern analysis, and information overload. The general overview: Friend of A Friend Model: 2002 Let's connect on LinkedIn so we can help each other with referrals. The slide showing SlideShare's popularity metrics and goals sheds some light on metrics for social media.

Digg 50

Digg Stumbleupon Slides Slideshare 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Tom and Cecile shared a rich story about culture change, loosing control, building relationships, story telling, multi-channel strategies, engagement techniques, online/offline metrics, and more. However, given that we’re trying to reach young people – how could we ignore the place where most of them get their information?”.

Story 90

Story Platform Build Organization 90