Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

The second part of the morning was designed around the Principles of Social Media Strategy and used a new version of the Social Media Game intended for a large group of people. My design question: What is the best way to use this approach for a full-day workshop for 300 people?

Reflection 103

Reflection People Network Colorado 103

Amy Sample Ward

MAY 18, 2011

Start with Metrics. When building a campaign and exploring your options for the structure, actions and engagement pieces, look first at your organizational metrics. Those metrics and goals are the best resources for identifying the focus and the calls to action for your campaign. But, it doesn’t have to be that way!

Campaign 114

Campaign Design Impact Metrics 114

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

Back in 2007, when Facebook opened it doors to people older than college students and nonprofits started the early experiments on Facebook Causes, Froggy Loop did an extensive analysis " The Long, Long Tail of Facebook Causes " using the dollars per donor analysis. It's still too early to measure success in aggregate dollars per donor.

Washington 85

Washington Metrics Facebook Donor 85

Amy Sample Ward

MAY 18, 2011

The first time I focused on DIY Community Engagement Metrics and shared lots of templates and examples. The core elements in both crowd and community engagement are time, action, and people. Aggregate and promote – be sure you are pulling together all of the contributions from the community and promoting people in real-time.

Difference 276

Difference Community Case Study Slides 276

M+R

FEBRUARY 4, 2021

One of the universal—and heartwarming—truths is that people will help each other in times of need. Average gift was nearly flat year over year for the median organization, but this metric is especially volatile and easily pulled by outliers. EOY was up, up, up! . Ad programs are growing up. But the individual experiences are telling.

Fundraising 98

Fundraising Gift Rate email 98

Amy Sample Ward

NOVEMBER 5, 2012

For instance, instead of asking people to click “Like” on a wall post, they can now ask them to click “Recommend”, “Thank”, “Sign”, “Vote For,” “Stop,” “Contact”, “Support” or one of a dozen other actions we currently support. The link on their first post drove people to the organization’s standard web form, not their ActionSprout app.

Comment 259

Comment Share Support Facebook 259

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

One of your first tasks will be to find interesting and valuable people and brands to “circle” and follow to support your goal to become familiar with the Google + landscape. I look for people in the nonprofit space, but also those who work for the platform or have specialized in blogging about the platform.

Google 98

Google Time Nonprofit Metrics 98

Whole Whale

JANUARY 28, 2023

We LOVE podcasting because it is an intimate communication medium and a chance to really talk with people that want to hear what you have to say. Podcasting is a unique channel in a world where it is becoming harder and harder to keep someone’s attention. Get more data to measure impact using Lighthouse by Whole Whale.

Podcast 52

Podcast Measure Feeds Plugin 52

Care2

MAY 18, 2011

Start with Metrics. When building a campaign and exploring your options for the structure, actions and engagement pieces, look first at your organizational metrics. Those metrics and goals are the best resources for identifying the focus and the calls to action for your campaign. But, it doesn't have to be that way!

Campaign 73

Campaign Design Impact Metrics 73

Care2

FEBRUARY 17, 2015

How do online services and Internet access help you and your team deliver services and programs, and connect you with the people you serve? Throughout this digital adoption survey, we define digital divide as any barrier that prevents people from being able to access technology. The survey should take about 15 minutes to complete.

Adopt 28

Adopt Survey Digital Learning 28

Amy Sample Ward

SEPTEMBER 15, 2009

This immersive, interactive webinar experience(tm) will begin with a plenary session providing an overview of social media strategy, organizational adoption issues, capacity, metrics, and strategy execution.

NTEN 105

NTEN Media eLearning Case Study 105

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2014

Many people are embracing wearable devices and apps that monitor their health and use it to improve their health. In development are even more advanced devices capable of continuously monitoring such key metrics as blood oxygen, glucose levels, and even stress.

Data 115

Data Track Research Social Network 115

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

It’s free, it gives you an immediate way to build a tribe and engage people in online community. People can find you via Google. More people can find out about your Nonprofit because your Facebook Page gets indexed and is searchable inside and outside (i.e. Help people connect with others. Google) of Facebook.

Facebook 97

Facebook Stats Los Angeles Tips 97

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2012

It is using private goods for social good reasons. Rob started off with some observations about the young people he sees in his business school classes. The social business sector has shared metrics and understanding of being data-informed. That changes the conversation for nonprofits.

Skills 96

Skills Reflection Management Aggregator 96

NTEN

JULY 14, 2011

Twitter Twitter has long been a tool for organizing and bringing people together around topics of interest. Additionally, you can increase the traction and conversion rates of specific actions you want people to take by using Facebook to provide simple proof. Causes has leveraged this. Donor Data.

API 84

API Social Media San Francisco Integration 84

Amy Sample Ward

MAY 9, 2012

LinkedIn isn’t some stodgy place where people post their resumes. Under the terms of the merger agreement, Blackbaud paid an aggregate purchase price of approximately $325 million. "Whether connected or cold calling, you can build long-term, valuable relationships using LinkedIn. Find out how easy it is.

Web 149

Web Linkedin Blackbaud Convio 149

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 4, 2009

It is nice to arrive on scene where 800 people in modest surroundings are energetically pursuing questions that have to be answered to build a movement. Lucy Bernholz, moderating, said that metrics are the carbon in the ecosystem and the oxygen is the policy frame. People are open sourcing their metrics, and building taxonomy.

Taxonomy 61

Taxonomy Metrics San Francisco Ghana 61

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 24, 2012

This story is about how we measured our results, and what conclusions we drew from the metrics. The site aggregated the resulting frames into a new version of the video. Some people drew a lot more, though. We were pleasantly surprised than nearly 8% of people who checked out the project decided to draw a frame.

Time 97

Time Cambodia Reddit Facebook 97

NTEN

AUGUST 31, 2010

It’s an old problem, made worse by the tantalizing potential that technology provides: how do you collect and aggregate quality data when you work in low resource areas? You accomplish this by educating the people of that country on all aspects of safe water, and you lead projects that help to improve the quality of the water supply.

Resource 59

Resource Data Aggregator Wiki 59

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2009

My notes: People are using social media for social interaction and leaving what Eugene Eric Kim called "ant trails." He covered social network analysis 101 and key metrics including centrality, cohesion, density, and betweeness. That last one, "betweeness" describes how long the path is between people.

Analysis 96

Analysis Social Network Social Media Network 96

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2008

is a service for tracking popular URLs people are sharing on Twitter as a way to identify trends, topics, and new and interesting tools and services. TwitLinks aggregates the latest links from the worlds top tech twitter users. Twitt(url)y. pronounced Favored) is a service that channels the most "favorited" tweets on Twitter.

Comparison 50

Comparison Analysis Aggregator Twitter 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

We've been able to answer questions for people who want to donate blood but don't know the rules, or who have misconceptions. Network for Good has some terrific stories about noisy, angry people becoming champions for their services because of active listening and then open engagement with them on social networks or in the comments of blogs.

ROI 91

ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

But now, the process of listening has changed concerns into strong interest about what people have to say." The first project was to listen to what was being said on blogs about the Red Cross. She would listen, aggregate, analyze, and distribute to key subject matter experts within the organization on a consistent basis.

Story 72

Story Learning Organization Metrics 72

See3

JUNE 10, 2009

Gifts to United Way and others who aggregate giving to mostly local, mostly poverty-focused work was up as well. People want to support winners, not those desperate for cash. It’s the stories of people and their real lives that get people writing checks and clicking on your donate button. — were all down.

Giving 40

Giving Blackbaud Aggregator Storytelling 40

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

The holy grail metrics is missing? is a service for tracking popular URLs people are sharing on Twitter as a way to identify trends, topics, and new and interesting tools and services. TwitLinks aggregates the latest links from the worlds top tech twitter users. Velocity and fluence and it's darn hard to track those.

Donation 50

Donation Tanzania Organization Stats 50

Forum One

MARCH 6, 2009

Last week at the Institute for Health Metrics and Evaluation a group of 23 folks who manage Global Health data met to talk about common issues and best practices. aggregation without losing an adequate degree of quality)? Who was there: The Institute for Health Metrics and Evaluation. Fred Hutchinson Cancer Research Center.

Seattle 52

Seattle Global Data Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2009

I'm enjoying how Robin Broitman aggregate links about social media. I've definitely added that link to my social media metrics personal learning space ) She recently pointed to a blog post called " Ten Ways To Measure Social Media Success " by Chris Lake. Photo by Caveman92223. Take her ROI and Measurement list.

Social Media 50

Social Media Media Social ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 18, 2010

A connection between people is called link. Net-Map Tool Kit is an interview-based low-tech mapping tool that helps people understand, visualize, discuss, and improve situations in which many different actors influence outcomes in a community or network. Sort the information to find influencers and people to get to know.

Analysis 104

Analysis Social Network Social Media Network 104

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2010

I like to have fun experimenting and that’s just what I’m doing on my Facebook Page , a place for learning, and sharing insights about best practices in social media for networked nonprofits. I learn so much from the conversation threads and people sharing what they do. Facebook Strategic Objectives.

Social Media 104

Social Media Fun Experiment Media 104

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2010

I've had some posts in pipeline following up on social media metrics and the Chase Community Giving Contest second phase, but wanted to share these two stories from Haiti from on the ground and a bird's eye view. Their goal is to create the simplest way of aggregating information from the public for use in crisis response.

Haiti 96

Haiti Map Volunteer Tech 96

Association Analytics

JUNE 2, 2021

Many organizations measure the success of their products by aggregate revenue, engagement numbers, and member feedback. Those traditional metrics are a good starting point, but often do not tell the whole story. Data can help you think more broadly to identify a valuable product based on your specific goals and success metrics.

Product 282

Product Associations Measure Analysis 282

NonProfit Hub

DECEMBER 14, 2016

Sometimes that trust is measured through email performance metrics like open rate, click-through rate, or donor-response rate. Although many people claim to know the perfect send time, your donors will tell you when they actually open your email. What are we asking people to do in our emails? Element 1 – The Sender.

email 28

email Effective Fundraising Test 28

NTEN

MAY 12, 2011

These days everyone is releasing it, visualizing it, aggregating it, and mashing it up. The best interactive data tools make it simple for users to jump into the data: They don't just start with a blank canvas asking users to select mysterious indicators, metrics, or variables. By Kurt Voelker, CTO, Forum One Data is the new black.

Data 100

Data New York City Storytelling New York 100

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

Use of counting metrics. This type of active exercise gets people moving, serves as an icebreaker, and also is an efficient way for the group to share a lot of useful practical learnings. Written social media policy. Strategic integration into children’s health advocacy. Written social media plan. Use of editorial calendar.

Network 97

Network Build Learning Strategy 97

Saleforce Nonprofit

MARCH 3, 2022

While these changes make a marketer’s job more difficult, the industry shift to greater privacy is good for consumers, and people are taking advantage of these new privacy controls. We’ve already established that your organization is tasked with cultivating relationships with people who care about your mission. I’m guessing most.

Action 106

Action Change Metrics Measure 106

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 9, 2009

It got me thinking about managing multiples: multiple twitter accounts, multiple people tweeting from one account, and how do you tweet a network of affiliates or a movement. There are multiple people from the organization on Twitter. That's because when you search "Find People on Twitter" it searches the name field.

Twitter 85

Twitter Management Guidelines Profile 85

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Tom and Cecile shared a rich story about culture change, loosing control, building relationships, story telling, multi-channel strategies, engagement techniques, online/offline metrics, and more. However, given that we’re trying to reach young people – how could we ignore the place where most of them get their information?”.

Story 90

Story Platform Build Organization 90