Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

Twitter App Looks Up Zip Code to Tweet Your Legislator. They are integrating social media tactics to their online advocacy tool box with this Twitter tool. You just type in your zip code , and their Twitter handles are displayed with buttons that allow you to easily Tweet them about not cutting Medicaid.

Twitter 95

Twitter Google Facebook Broadcast 95

M+R

APRIL 29, 2021

There’s no wrong way to dig into our annual Benchmarks Study, covering digital programs from marketing to fundraising to advocacy. Audiences grew across all digital channels. Email list sizes were up by 3%, Twitter followers increased by 25%, and mobile audiences by 26%. Read time: 2 minutes.

Benchmark 75

Benchmark Hunger Headline FAQ 75

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2012

One of their newest experiments is a Twitter campaign, #150jobs. I interviewed Arlene to learn more about they’re measuring their Twitter campaign and what they’re learning. What is the objective of the Twitter campaign? We identified two quantitative success measures, Twitter impressions and content sharing.

Measure 103

Measure Twitter Campaign Celebrate 103

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 20, 2009

It is also a Twitter term that describes a keyword, prefixed by that symbol, that helps people track conversations on Twitter. The HashTags site, a centralized directory of hashtags on Twitter, also offers a good definition: Hashtags are a community-driven convention for adding additional context and metadata to your tweets.

Twitter 95

Twitter Foundation Effective San Diego 95

NetWits

MARCH 7, 2011

Description: As non-profits turn their sights to the social web for mission delivery, advocacy, fundraising and awareness building, more for-profits organizations are supporting charity work with specialized programs and initiatives. Follow Frank on Twitter. Find her on Twitter – @claired. Petri is @darbyDARNIT on Twitter.

Blackbaud 266

Blackbaud YouTube Profit University 266

EveryAction

JULY 21, 2016

The current environment makes it tempting for an organization to spread themselves really thin as they try to use every channel at their disposal. What pieces of functionality (advocacy, email, events, etc.) Another feature that was particularly interesting to us was the integration of Twitter into EveryAction 8.

Advice 100

Advice Trend Tools Online 100

Amy Sample Ward

OCTOBER 14, 2010

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). " Online Fundraising, Advocacy, and Social Media – frogloop – "Can I be honest?

Skype 111

Skype Web Bookmarking Law 111

NetWits

APRIL 4, 2012

You can now identify your most “social” constituents, and when you know that you are in position to develop mutually beneficial relationships with them that are productive and respect their advocacy of your cause. They belong to the major social networks—Facebook, Twitter and LinkedIn—and are the few that deliver messages to the many.

Social Media 180

Social Media Influence Goal Media 180

EveryAction

APRIL 6, 2017

Marcella Vitulli: Short answer: because, with the right preparation, automation will take hours of work off of your to-do list and help you reach more supporters across channels automatically. Where I think automation shines is when we look at advocacy. The Campaign Workshop: "Why should I care about nonprofit marketing automation?".

Marketing 104

Marketing Question Nonprofit Social Media 104

The Science Behind Engaging your Supporters

SEPTEMBER 24, 2018

Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. Utilize a sophisticated online advocacy platform. Custom reports offer a real-time picture of your supporters across all channels.

Advocacy 88

Advocacy Offline Gartner Nonprofit 88

Connection Cafe

AUGUST 2, 2016

Optimizing your nonprofit’s advocacy action alert doesn’t have to end with a supporter receiving a humble “thank you” from a thank you page or email. All too often, a tally is recorded and that’s the extent of online advocacy. This experience in online advocacy doesn’t have to yield this outcome.

Advocacy 20

Advocacy Action Rate Conversation 20

NTEN

JULY 23, 2009

With all the communications sent to the Hill today,adding a voice advocacy program, backed up with mobile, can lead to increased visibility for your organization's grassroots lobbying efforts. Twitter and Mobile and Mobile Advocacy. Tags: matt wilson mobile advocacy mobile devices Newsletter NPTech NTEN.

Advocacy 36

Advocacy Mobile Voice United States 36

Nonprofit Tech for Good

MARCH 18, 2013

In 2008, the WWF was on Myspace and likely utilizing a Facebook Group and YouTube Channel, but those tools had not yet become integrated into their website design. Online Advocacy :: Another technology that launched in the late 90′s was the ability to sign online petitions and send emails to members of Congress.

Websites 241

Websites Design History Online 241

Cloud 4 Good

SEPTEMBER 13, 2022

Instead of doubling down on one singular channel or communication strategy, Pencils of Promise diversifies its engagement strategy to match the diversity of its constituency. People naturally form connections through interactions on social media platforms like Twitter, Discord, Instagram, and Facebook.

Technology 83

Technology New York City Donor New York 83

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

Just like message consistency, storytelling, and interviewing skills, proficiency with social media like Facebook and Twitter increases their capacity to make change happen for children in their state. Strategic integration into children’s health advocacy. Increase reach on social media channels. Written social media plan.

Network 97

Network Build Learning Strategy 97

Connection Cafe

FEBRUARY 10, 2015

The short answer: a good digital advocacy strategy helps an advocate win! A clear, practical digital strategy helps any advocacy organization or advocacy campaign understand what they need to do online and why. Nonprofit Marketing advocacy campaign digital strategy Social Media for Nonprofits' I hope you can join us!

Advocacy 20

Advocacy Digital Strategy Blackbaud 20

M+R

FEBRUARY 5, 2021

And so, too often, the magic of mid-level giving is lost, especially in digital channels. Finding your audience part 2: matching to digital marketing channels. Once you know who your audience is, you still have to figure out the best digital channels to reach them in. And it’s a big loss! However, digital can be a bit trickier.

America 105

America Digital Audience Channel 105

Care2

MAY 11, 2011

We so often focus on learning from innovative online campaigns that we miss out on opportunities to integrate offline cause communities and grassroots advocacy. Building buzz and press for an advocacy action. The road trippers also made stops for advocacy events in Boston and New York before concluding in Washington DC.

Advocacy 72

Advocacy Community Build Storytelling 72

Connection Cafe

JUNE 19, 2018

Many organizations have jumpstarted their engagement rates on Facebook, Twitter or Instagram by sending emails asking supporters to share a specific post. Usually, the ask is to amplify something you’ve already posted on your own page or feed, since both Facebook and Twitter emphasize content that’s widely shared.

Action 24

Action Advocacy Nonprofit Stream 24

Care2

APRIL 9, 2014

Advocacy messaging declined 25% to 2.0%. Nonprofits who participated in the study grew their number of Facebook fans by 37%, and Twitter followers by 46%. Email surpasses social media channels both in audience numbers and in revenue acquisition. Online Advocacy Online Fundraising'

Rate 75

Rate email Advocacy Social Media 75

Amy Sample Ward

JULY 29, 2010

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). " Why Do You Participate in Twitter Chats? " Why Do You Participate in Twitter Chats? on Twitter and Facebook.

Web 114

Web Bookmarking Twitter Social Media 114

Amy Sample Ward

JUNE 6, 2012

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). Channels covered included online, direct mail, telemarketing and canvassing." What does social media success look like, anyway?"

Web 117

Web San Francisco Bookmarking Search 117

NTEN

AUGUST 28, 2014

This was one of our most interactive webinars - it was filled with community organizers, after all - the Twitter stream and chat channel were delightfully out of control! Advocacy Communities of Practice community community organizing CoPs tech club tools webinar' The presentation slides have been uploaded to Slideshare.

Jing 76

Jing Tools Community Organization 76

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2011

Idealware created the Nonprofit Social Media Decision Guide to help organizations like yours determine what results and benefits you can reasonably expect from social media, and to guide you through the process of identifying the right channels for different goals. Remember the social aspect of social media, however. How do you find this out?

Social Media 99

Social Media Guide Media Social 99

Nonprofit Tech for Good

OCTOBER 5, 2009

Many of those texts are being sent via Tweets on Twitter and Status Updates on Facebook. Tags: Facebook Flickr LinkedIn Mobile Technology MySpace Twitter YouTube. In 2008, over two trillion text messages were sent worldwide. 1 trillion of those were sent by U.S.

Social Media 195

Social Media Mobile Media Myspace 195

Amy Sample Ward

OCTOBER 27, 2011

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). Also, by involving people in the early stages, they will feel more connected to the project, and likely repeat their support and advocacy. Event management?

Web 114

Web Bookmarking Social Media Advocacy 114

Care2

FEBRUARY 6, 2014

It’s hard to believe that seven years after Twitter launched, organizations are still vying for any information they can find on how to get the most ReTweets out of a platform that was meant for social conversations. One of the best places to go for Twitter data is Dan Zarrella at Hubspot. Hashtag Effects on ReTweets.

Studies 70

Studies Twitter Social Network Images 70

NTEN

JANUARY 9, 2015

More than just cat videos: social media channels are being used to further social change. Twitter bomb, anyone? Social media advocacy has erupted around the world, connecting people from all walks of life and empowering social change. Danielle Tarr. Digital Strategy Associate. The Hatcher Group.

Social Media 36

Social Media Change Social Media 36

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

Depending on the target audience (and your capacity), you might want to promote the event on other social channel Event Pages such as LinkedIN or Facebook. You’ll want to create a Twitter hashtag for the event and make sure it isn’t already being used. Take the above example from charity:water for World Water Day.

Social Media 126

Social Media Integration Tools Tips 126

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

We have designed and been delivering “ Friending the Finish Line ” with the goals of having organizations create an integrated social media strategy into their overall communications plan and as a way to accelerate the progress of their children’s health care advocacy work and create a peer networked learning community.

Social Media 97

Social Media Training Train Network 97

Care2

AUGUST 22, 2013

Create a content calendar for the month including the target publish date, channel (Website, Facebook, Twitter, etc) topic or related initiative, call-to-action, and the staff person responsible for producing each piece of content for the month. Respond to people who engage with you on social media channels.

Online 71

Online Tips Calendar Test 71

Care2

FEBRUARY 20, 2013

What’s missing is a way to effectively leverage FB, Twitter and the like. Join our panel of experts to hear how you can make advocacy more powerful than ever and take your campaign to the next level! Takeways: Deepen advocacy engagement with existing supporters. Apply real pressure on decision makers through social media.

DC 61

DC Social Media Media Social 61

Nonprofit Tech for Good

JULY 23, 2012

Get creative in integrating your text-to-subscribe keyword and short code pitch into photos, slide shows, or even your YouTube Channel banner. Add Your Text-to-Subscribe Keyword and Short Code Pitch to Your Twitter Background. For this reason, group text messaging is especially relevant to advocacy and activist organizations.

Group 209

Group Practice Mobile Nonprofit 209

Care2

APRIL 6, 2011

While 1/3 of survey respondent’s say they prefer online tools for advocacy, 49% say they get their news the old fashion way – major national newspapers. At the same time, they clearly find it easy to “Like&# a cause or candidate on Facebook or and express their views social networks like Facbook or Twitter.

Student 74

Student Houston Advocacy Survey 74

NetWits

DECEMBER 1, 2010

It was interesting seeing which platform (Facebook, Twitter, email, face-to-face, etc.) While my email list included some of the social media friends I was already reaching via other channels, it contained mostly relatives, parent’s friends, and classmates who typically do not see my Twitter and Facebook activity.

Online 201

Online Learning Fundraising Tips 201

NTEN

AUGUST 5, 2014

Channels such as social media can really help with this. Let that inform your decisions on what channel(s) to use to reach your audience. To learn more about the 2014 MFOM Conference visit the conference website , and check out the conference hashtag on Twitter: #MFOM14.

Communication 94

Communication email Marketing Reflection 94

John Kenyon

SEPTEMBER 5, 2018

Data not just on activity but also on what content is most popular across your website, emails and social media channels. Once you know where to grab the data points on content in Google Analytics, your bulk email program and social media channels, it’s easy. You can choose what KPIs are important to you and your nonprofit.

Data 52

Data Strategy Online Social Media 52