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Why your association needs to adopt a data governance policy

Nimble AMS

Continue reading to learn how your association can adopt its own data governance policy and become a more data-driven organization. A set of rules, metrics, or policies established by an organization to bring clarity and ease of use to data practices is a data governance policy. How can your organization reverse this concerning trend?

Policy 116
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The Death of the Open Metric (and other freak outs)

sgEngage

Tracking opens as the sole metric for engagement is no longer accurate. Perhaps we adopt a stricter adherence to offering short teaser content with a link to “read more”? The post The Death of the Open Metric (and other freak outs) first appeared on npENGAGE. This has always been a best practice, btw.

Metrics 112
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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

This blog provides an overview of how to establish your scoring model, establish a team of data champions, and adopt a regular reporting routine so that your association is set up for success. Content – This person takes the resulting data and tailors your association’s content, events, and other activities to appeal to the right audiences.

Analytics 169
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Making the Case for Analytics to Secure Your Slice of the Budget Pie

Association Analytics

The apprehension to adopt a new system or modify a current one is real. These could be qualitative or specific metrics or KPIs. Current State – use specific metrics to describe the current state of the business area like limitations, challenges, inefficient processes that relate to data, integrations and reporting.

Analytics 169
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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

That said, it’s important to understand that the type of content that performs best on LinkedIn is a bit different than Facebook and more similar to Twitter. Content that focuses on thought leadership, rather than inspirational storytelling, best serves the tone of the LinkedIn community. Curated content relevant to your mission.

Linkedin 362
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7 essentials for your association’s online community strategy

Nimble AMS

Goals and success metrics. In addition to goals, establish a set of online community metrics to help you track progress toward your goals and find opportunities for improvement. These metrics tell you how many of your members have joined the online community and how many are using it. Content strategy ?.

Community 133
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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Brainstorm which tactics, content, and communication channels will best engage each audience to increase the chance that they will purchase your product or service. Publish relevant, high-quality content that targets specific keyword phrases, such as “dog daycare near me” or “best pet boarding businesses.”

Map 52