Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Learn how your organization can take full advantage of social media in this guide!

Social Media 52

Social Media Media Guide Social 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel also featured, Mary Beth Smith, from the SF Ballet, who share her organization’s experience integrating social media into marketing strategies since 2007. The panel was on social media, adoption, and measurement. We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?)

Metrics 96

Metrics Facebook Data Measure 96

Wild Apricot

DECEMBER 21, 2017

Sales Ops: Table of Contents. Sales Ops Metrics & KPIs. Performance Metrics Analyses. Assessment and Adoption of Sales Methodologies. Selection of Key Sales Metrics to Adopt. Conversion Rates. Technology Adoption and Optimization. Content Sharing and Management. Performance.

Synchronous 145

Synchronous Structure Metrics Knowledge Base 145

Kindful

MAY 12, 2021

Create a content plan with your keywords. Search engines are the vehicles that get your audience to your website where they can learn about your organization’s mission and where they can subscribe, donate, or complete another call to action , known as a “conversion.”. Content ideas. Take an animal adoption agency for example.

Online 73

Online Fundraising Adopt Search 73

Network for Good

MAY 14, 2021

Here are the Top 5 Takeaways from our conversation with Network for Good Product Manager, Peter Hart, and VP of Fundraising, Kimberly O’Donnell! Adopt a Subscription Giving mindset. Analyze progress using subscription metrics (for example, consider a donor’s “lifetime value”). So what do we do? Segment donors.

Giving 86

Giving Retention Stream Gift 86

NTEN

NOVEMBER 8, 2011

This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. We'd also love to hear about your favorite metrics. Social Media.

Metrics 78

Metrics Communication Widget Social Media 78

Achieve

MAY 24, 2024

Social media: Get creative with your promotional content on social media, such as sharing a video of a volunteer explaining how to opt-in by texting your keyword to your SMS short code. This will give you a good idea of the type of content and relationship-building tactics that most resonate with supporters.

Retention 52

Retention Rate Donor Campaign 52

Nonprofits Source

FEBRUARY 24, 2023

Publish relevant content that targets specific keyword phrases, such as “pet-care businesses near me” or “top pet-care businesses.” Leverage omnichannel marketing Consider adopting an omnichannel approach to digital marketing to meet audience members where they are and provide a unified experience that drives results.

Map 52

Map Digital Business Marketing 52

Qgiv

MARCH 14, 2023

Donor Retention Donor retention as a metric has gained traction since 2001 when Adrian Sargeant published the first academic research on the financial impact of increased donor retention. No, you can have a successful 2023 without accepting crypto, but it will help in the long run as various cryptocurrencies become more widely adopted.

Challenge 98

Challenge Retention Nonprofit Tennessee 98

Network for Good

MAY 14, 2021

Here are the Top 5 Takeaways from our conversation with Network for Good Product Manager, Peter Hart, and VP of Fundraising, Kimberly O’Donnell! Adopt a Subscription Giving mindset. Analyze progress using subscription metrics (for example, consider a donor’s “lifetime value”). So what do we do? Segment donors.

Giving 52

Giving Retention Stream Gift 52

Saleforce Nonprofit

JUNE 3, 2022

Those who tuned in to the virtual event were treated to conversations with some incredible headliners, and heard nonprofit customers share their technology impact stories. . They shared valuable insights that addressed the many challenges nonprofits are facing around smart tech adoption, content strategy, change management, and leadership.

Nonprofit 73

Nonprofit New York City San Francisco Oracle 73

NetWits

APRIL 2, 2013

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. Used properly, you’ll know if your email metrics are at industry levels; used poorly, you’ll only scratch the surface of email performance. There is always more than what meets the eye at first glance.

Rate 139

Rate San Diego Open Benchmark 139

Amy Sample Ward

JULY 29, 2011

Some of the questions raised in the webinar chat focused on the role of public media organizations as content creators and how community-driven engagement fits in the work they do. How is your station creating ways for the community to actually inform the services or programs or content you provide and create? Using Social Media.

Social Media 178

Social Media Public Media Community 178

AccelEvents

NOVEMBER 5, 2020

Hosting a hybrid event can boost physical attendance and promote your brand and content to a wider and broader audience. . However, with the right event planning software , an event planner can stay highly organized, streamline all of the content through one platform, and collect lead and analytics data along the way. .

Software 83

Software Virtual Integration Analytics 83

AccelEvents

JUNE 24, 2021

With events shifting from in-person to virtual and now to hybrid formats, the way attendees experience and interact with event content has also changed. . Table of Contents. **. Attendees came together in a physical location to consume event content while networking with other attendees and exhibitors. The Shift in Events.

Guide 93

Guide Virtual Registration Platform 93

Top Nonprofits

MARCH 12, 2021

Trends become trends for a reason, so if you haven’t already, you’ll want to adopt some of these strategies for your nonprofit’s fundraising efforts. Consider adding direct mail appeals alongside your mobile strategy to capture a wider audience and boost your conversion rates. Providing insights into fundraising metrics and trends.

Trend 98

Trend Campaign Fundraising Mobile 98

EveryAction

APRIL 6, 2017

I shared a few tips, tricks, and brewed up a crockpot metaphor I'm pretty proud of - check out our conversation below! You can build a vision of what the campaign and all of its elements will look like, establish metrics for success, and then execute it without having to manually send each email, post each tweet, etc.

Marketing 104

Marketing Question Nonprofit Social Media 104

AccelEvents

NOVEMBER 5, 2020

Hosting a hybrid event can boost physical attendance and promote your brand and content to a wider and broader audience. . However, with the right event planning software , an event planner can stay highly organized, streamline all of the content through one platform, and collect lead and analytics data along the way. .

Software 59

Software Virtual Integration Analytics 59

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

The Cute Dog Theory or more precisely the Cute Animal Theory states that including cute animals in your social media content inspires more people to share the content. If don’t believe that is true, check out this YouTube video from VW of dogs barking the theme from Star Wars as a Superbowl Teaser. And now, mobile.

Turkey 101

Turkey Social Media Mobile Oracle 101

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

We get so overloaded by meaningless data collection, that we're exhausted before we get to do the fun part: making sense out of it. My Facebook page is focused on a listening and engagement objective - starting and maintaining a conversation. That statement guides how I engage and what content I share.

Social Media 113

Social Media Measure Action Media 113

Qgiv

JANUARY 16, 2024

The software allows you to understand your audience’s preferences, which helps foster meaningful conversations, all within a unified platform. Mailchimp’s behavior-based automations also help increase conversion rates and deepen user engagement. Analyze donation metrics, participant engagement, and other registration data.

Software 52

Software Tools Management Registration 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

This post summarizes the content I shared in my presentation and offers some reflection on the conversational keynote. I started my talk with a story about why I liked Twitter: It allows me to connect with people in my professional field and have a great conversations or ad hoc collaborations that improve practice.

Social Media 115

Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

For most organizations, resources are limited – anything that requires too much bandwidth to be successful initially or too much – won’t be successful. As a nonprofit technology trainer for the past 15 years, baby steps is extremely important for adoption. The content was on all channels, not just social media.

Measure 98

Measure Social Media Media Social 98

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

Back in June, I wrote a post about the “ Valid Metrics Grid &# developed by measurement professionals to launch the debate about standardization of social media metrics. The above grid is a very much simplified version. Clusters will form around Sparks content. Use the “ Valid Measurement Grid &#.

Twitter 95

Twitter Google Facebook Broadcast 95

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 19, 2012

What I really like about the start up culture is the commitment to using metrics for learning and continuous improvement. As I quizzed each fellow about their key metrics and how they measure, they gave solid answers about their conversion rates, registration rates, and more. And, the use of rapid prototyping was impressive.

Jordan 126

Jordan Saudi Arabia Morocco Lebanon 126

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org has succeeded in connecting with a younger audience that not only reads its content but is also inspired to take action. Says Giller, “Our theory of change is engaging users around content that shows how being green can reshape our world can empower personal behavior change and ultimately impact society at large.

Measure 97

Measure Policy Social Media Green 97

Connection Cafe

NOVEMBER 26, 2019

meaningful conversations?and Panelists in our Higher Education Super Session shared how they prioritize technology investment, effectively manage the change that comes with tech adoption, and are leveraging digital transformation to strengthen engage ment with students and alumni. . Blackbaud Higher Education content hub.

South Carolina 38

South Carolina Georgia Blackbaud Education 38

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

He said that things in the field happen in spaces between particles- the analogue is a conversation between people. 1: New + Tech = Resistance New + Tech + Education = Adoption Think about what the technology adoption curve. You have early adopters, a big scary chasm, and then more mainstreamed adoption of the tools.

Marketing 70

Marketing Blackboard Social Social Media 70

Connection Cafe

NOVEMBER 2, 2020

If you were unable to attend the conference, we hope you can use the summary below to inspire thoughtful conversations at your institution and help in your planning for the new year. . . You can also explore additional resources around these topics on the Blackbaud Higher Education content hub.

Virtual 28

Virtual Blackbaud Award Wisconsin 28

Tech Soup

APRIL 1, 2014

reviewing email and e-newsletter metrics. adopting design best practices. Send a welcome email; three days later follow that with a program content email; six days later send another, different program content email; and then, twelve days later, an invitation to join your cause or donate. building social media campaigns.

NTC 50

NTC Marketing Digital Strategy 50

Classy

AUGUST 13, 2021

There are countless social media metrics to track depending on the platforms you use regularly, and your nonprofit needs to recognize which ones truly matter to gauge and improve your performance. . Two relatively recent social metrics worth monitoring are saves and shares. Download The Nonprofit’s Social Media Content Planner.

Metrics 81

Metrics Social Media Track Media 81

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

Jeremiah Owyang posted this case study about how they used YouTube and Flickr to share their media and encouraged the community to create content. How to facilitate "stealth adoption" without getting fired or your IT department royally pissed of at you? What are your key metrics for success? Conversations.

Florida 50

Florida ROI Metrics Social Media 50

Achieve

FEBRUARY 9, 2024

However, your audience is digitally bombarded with requests all day long, and by the time they see your content, they might ignore it altogether simply because they’re fatigued. To improve your online engagement metrics and boost conversions, you’ll need to roll out fresh and creative engagement tactics.

Digital 52

Digital Communication Tips Poll 52

CauseVox

OCTOBER 11, 2021

Is it best to create a monetary goal or one based on impact metrics? Craft a strong appeal by sourcing your content early. Other Examples: An Adopt-a-Family campaign for families in need Movember: growing a beard for charity in November. Will the money be used much further down the road? How has COVID impacted your organization?

Guide 73

Guide Giving Campaign Social Media 73

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

It’s fairly easy to extrapolate that even with the poorest of clients, we’re seeing web adoption especially as traditional sources of information for job and apartment listings leave print media. It wasn’t meant as a statement about what I think about whether or not web stats are a useful metric of much.

Stats 100

Stats Web Statistics NTEN 100

Connection Cafe

MARCH 21, 2016

Let’s Get Tactical: Understanding Digital Metrics and What They Mean. Looking fwd to hearing from others, what they recommend and how they use the metrics to adjust and improve results. Facebook, auto-play, periscope, snapchat stories and more: making video content that rules the web. I will definitely follow the hashtag.

San Jose 20

San Jose Guide Advice Podcast 20

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

Social media can be filled with metrics to track results. But not all metrics are equally valuable, and choosing the measurements that matter can be complicated. 100% of participants implement a process and write a social media policy that addresses organizational adoption issues.

Pakistan 111

Pakistan NGO Network Exercise 111