Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

Social Media 113

Social Media Measure Action Media 113

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Learn how your organization can take full advantage of social media in this guide!

Social Media 52

Social Media Media Guide Social 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

Measure 98

Measure Social Media Media Social 98

Qgiv

APRIL 22, 2024

Nonprofit marketing content also needs to consistently tie back to your cause and the work you do. Inbound marketing often help you draw people in through content such as: blogs, videos, social media, SEO, and other organic marketing channels. However, marketing for nonprofits can come with its difficulties.

Marketing 52

Marketing Guide Nonprofit Channel 52

Wild Apricot

DECEMBER 21, 2017

Sales Ops: Table of Contents. Sales Ops Metrics & KPIs. Performance Metrics Analyses. Assessment and Adoption of Sales Methodologies. Selection of Key Sales Metrics to Adopt. Technology Adoption and Optimization. Content Sharing and Management. Content and knowledge base management.

Synchronous 145

Synchronous Structure Metrics Knowledge Base 145

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. Engagement: Readers engage with their content.

Measure 97

Measure Policy Social Media Green 97

Kindful

MAY 12, 2021

Create a content plan with your keywords. There are at least two unique audiences you’re looking for: Your supporters who will engage your organization by reading your content, attending your events, volunteering, and donating. You’ll discover new ways to improve your website’s architecture, content, and speed. Content ideas.

Online 73

Online Fundraising Adopt Search 73

Forum One

DECEMBER 11, 2010

So, you have decided you need a tool for collaboration or content management. User adoption is a tricky beast. Naturally, clients tend to focus on the technical aspects that surround adoption: picking a solution that meets the list of user needs they have identified. Hire a Community/Content Manager! Even better.

Adopt 58

Adopt Collaboration Content System 58

sgEngage

JULY 15, 2023

Four Donor Management Benefits Beyond fostering a positive environment for donors, adopting an effective donor management system offers several additional benefits for organizations of every size. It’s impossible to improve something that can’t be measured.

Management 52

Management Donor Blackbaud Retention 52

Forum One

JULY 13, 2022

The online platform provides metrics on over 40 measures of health and drivers of health for over 750 cities across the U.S. The City Health Dashboard has adopted a layered approach to data storytelling. Attract attention with “Snackable” content. Understand your capacity. Commit to a schedule.

Story 66

Story Data Storytelling Lesson 66

NTEN

NOVEMBER 8, 2011

This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. We'd also love to hear about your favorite metrics.

Metrics 78

Metrics Communication Widget Social Media 78

NetWits

APRIL 2, 2013

The annual report informs how organizations measure impact relative to their peers. Used properly, you’ll know if your email metrics are at industry levels; used poorly, you’ll only scratch the surface of email performance. To say this is a highly anticipated, monumental report would be an understatement.

Rate 139

Rate San Diego Open Benchmark 139

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

The Cute Dog Theory or more precisely the Cute Animal Theory states that including cute animals in your social media content inspires more people to share the content. If don’t believe that is true, check out this YouTube video from VW of dogs barking the theme from Star Wars as a Superbowl Teaser. And now, mobile.

Turkey 101

Turkey Social Media Mobile Oracle 101

Bloomerang

MAY 31, 2022

Also, review your fundraising metrics and data from previous campaigns. Powerful platforms like Bloomerang also allow you to create donor segments for more targeted research and communications, view donor engagement and generosity metrics per supporter, and track fundraising campaign progress. Email marketing software.

Strategy 106

Strategy Develop Fundraising Nonprofit 106

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

In this example of using grassroots organizing to influence grass tops debates, how do we measure it? Use the “ Valid Measurement Grid &#. A funnel for donations or volunteering may be different as well. The important thing is that you need to have tactics to get people to the next stage and metrics to measure effectiveness.

Twitter 95

Twitter Google Facebook Broadcast 95

AccelEvents

NOVEMBER 5, 2020

Hosting a hybrid event can boost physical attendance and promote your brand and content to a wider and broader audience. . However, with the right event planning software , an event planner can stay highly organized, streamline all of the content through one platform, and collect lead and analytics data along the way. .

Software 83

Software Virtual Integration Analytics 83

AccelEvents

NOVEMBER 5, 2020

Hosting a hybrid event can boost physical attendance and promote your brand and content to a wider and broader audience. . However, with the right event planning software , an event planner can stay highly organized, streamline all of the content through one platform, and collect lead and analytics data along the way. .

Software 59

Software Virtual Integration Analytics 59

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

We started with key results and worked backwards to technical assistance goals: Kids get health care coverage Policies are adopted More attention from policymakers. Grantees get better at communication, proactive planning, partner engagement, message discipline and social media integration and measurement. Content Curation Primer.

Social Media 97

Social Media Training Train Network 97

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

This post summarizes the content I shared in my presentation and offers some reflection on the conversational keynote. Use an excel spreadsheet to look at events, fundraisers, programs, web site content, performances, and other activities to socialize. 5: Make sure your content has a social life. Connecting With Colleagues.

Social Media 115

Social Media Media Social San Jose 115

Top Nonprofits

MARCH 12, 2021

Trends become trends for a reason, so if you haven’t already, you’ll want to adopt some of these strategies for your nonprofit’s fundraising efforts. Consider making some small tweaks to the tone of your content to make it more fun, casual, and relatable. Providing insights into fundraising metrics and trends.

Trend 98

Trend Campaign Fundraising Mobile 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 29, 2012

” Livestrong is one of the nonprofit early adopters that has published their brand page using the new format. If you aren’t measuring how your content is engaging and resonating with your fans as part of your content strategy decision-making, hop to it. Take the Tour.

Change 117

Change Tips Help Facebook 117

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

Purposeful Measurement to Inform Replication. Grantee organizations will measure what matters. Social media can be filled with metrics to track results. But not all metrics are equally valuable, and choosing the measurements that matter can be complicated.

India 102

India NGO Network Exercise 102

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 19, 2012

What I really like about the start up culture is the commitment to using metrics for learning and continuous improvement. As I quizzed each fellow about their key metrics and how they measure, they gave solid answers about their conversion rates, registration rates, and more. And, the use of rapid prototyping was impressive.

Jordan 126

Jordan Saudi Arabia Morocco Lebanon 126

Neon CRM

DECEMBER 14, 2023

And if you’re a staff member in charge of producing content for your nonprofit, you know how time-consuming content creation can be. That’s why you have to plan ahead: A robust content plan will save you time—and brain space—and help you produce great nonprofit content while also tackling the rest of your mile-long to-do list.

Calendar 52

Calendar Content Strategy Cancer 52

Bloomerang

NOVEMBER 13, 2021

So, if you have to leave early, you just want to review the content later on, share with a friend or a colleague, don’t worry, we will get all that good stuff in your hands later on today. Robin’s asking, “Writing a grant, how can you report impact and add measures to success with looking for funding for a pilot program?”

Report 83

Report Measure Process Impact 83

Connection Cafe

NOVEMBER 26, 2019

Panelists in our Higher Education Super Session shared how they prioritize technology investment, effectively manage the change that comes with tech adoption, and are leveraging digital transformation to strengthen engage ment with students and alumni. . Blackbaud Higher Education content hub. Missed out on?bbcon?this

South Carolina 38

South Carolina Georgia Blackbaud Education 38

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success. Do research first and implement one presence at a time with specific goals and metrics.

Awareness 100

Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

Purposeful Measurement to Inform Replication. Grantee organizations will measure what matters. Social media can be filled with metrics to track results. But not all metrics are equally valuable, and choosing the measurements that matter can be complicated.

Pakistan 111

Pakistan NGO Network Exercise 111

Connection Cafe

JULY 9, 2014

Let’s say your organization rates itself the following: “Level 2: Informal system with some contact sheets completed, some assignments, minimal actions tracked with less than 50% adoption.”. can be helpful in keeping your prospect management process consistent for measuring, reporting, and planning purposes.

Rate 35

Rate System Management Adopt 35

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Perhaps you're looking to make your strategy more effective, less time consuming, or see measurable results. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success.

Social Media 98

Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

Jeremiah Owyang posted this case study about how they used YouTube and Flickr to share their media and encouraged the community to create content. How to facilitate "stealth adoption" without getting fired or your IT department royally pissed of at you? What are your key metrics for success? using social media tools.

Florida 50

Florida ROI Metrics Social Media 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

. #1: New + Tech = Resistance New + Tech + Education = Adoption Think about what the technology adoption curve. You have early adopters, a big scary chasm, and then more mainstreamed adoption of the tools. Concerns about adopting social media will no doubt arise. This pattern is the same no matter the tools.

Marketing 70

Marketing Blackboard Social Social Media 70

Tech Soup

APRIL 1, 2014

reviewing email and e-newsletter metrics. adopting design best practices. Send a welcome email; three days later follow that with a program content email; six days later send another, different program content email; and then, twelve days later, an invitation to join your cause or donate. building social media campaigns.

NTC 50

NTC Marketing Digital Strategy 50

Classy

AUGUST 13, 2021

There are countless social media metrics to track depending on the platforms you use regularly, and your nonprofit needs to recognize which ones truly matter to gauge and improve your performance. . Two relatively recent social metrics worth monitoring are saves and shares. Download The Nonprofit’s Social Media Content Planner.

Metrics 81

Metrics Social Media Track Media 81

Beth's Blog: How Nonprofits Can Use Social Media

MAY 7, 2009

For social networking projects which is all about online community management, I estimated 20 hours to get results. (Those are flying projects) Community management is more than blasting out messages to members of a Facebook group or posting or streaming content onto your house social network. I was quoted as saying that USAToday.

Social Network 61

Social Network Studies Network Social 61

Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

Engagement on PostRank is calculated with a number of metrics including commenting, clicks, sharing on google reader, retweeting, and saving on social bookmarking services. The top ranked content was on strategy including metrics, adoption, and overall strategy. How could I have done a better job of measuring its success?

Reflection 76

Reflection Florida Social Media Metrics 76

CauseVox

OCTOBER 11, 2021

Is it best to create a monetary goal or one based on impact metrics? When setting your own goal, use the SMART principles approach, making sure it’s Specific, Measurable, Attainable, Relevant, and Timely. Craft a strong appeal by sourcing your content early. Will the money be used much further down the road? Campaign Page.

Guide 73

Guide Giving Campaign Social Media 73