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Direct mail built the conservative movement. Can influencers beat it?

M+R

That version of you — now sitting on a valuable piece of real estate — probably had their address bought by a man named Paul Weyrich, a pioneer of conservative political direct mail. Along with Richard Vigurie, they honed an analog skill every politically active organization now tries to do digitally: find your people and activate them.

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Pickleball and Paddleboards: Get Creative with Activity-Tracking Events

sgEngage

Activity trackers, such as the Apple Watch and Fitbit, have revolutionized the way we approach physical fitness and they’re also dramatically changing the way we approach fundraising events. Peer-to-peer activity-tracking events have emerged as a game-changer for nonprofit organizations seeking to raise funds and promote a healthy lifestyle.

Track 69
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Measuring Conservation Effectiveness

Beneblog: Technology Meets Society

The people attending all believe that we have to focus much more on conservation outcomes: are there more tigers? Measuring outcomes is difficult, measuring activities is easy. The focus is shifting from managing activities to results-based management. are there more gorillas?

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Helpful Ways to Measure and Optimize Your Nonprofit’s Performance

sgEngage

Then, guided by those goals, use effective data collection tools, measure outcomes, implement improvement strategies, and promote transparency. Data analysis tools are helping organizations of all sizes to automate, streamline, and standardize processes so they can measure and optimize performance.

Measure 95
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The Not-So-Secret Way to Power Your Nonprofit’s Future Growth

Nonprofit Tech for Good

Identify advocates Review reports to find your most active participants. Sweepstakes + membership drive Like all nonprofits, our membership-based conservation customers are short on hands for data entry and are laser-focused on their mission. You can then develop ambassador programs or advocacy campaigns targeting these individuals.

Chapter 282
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Making the Case for Analytics to Secure Your Slice of the Budget Pie

Association Analytics

For instance, let’s say your association focuses on environmental conservation. Instead of just stating, “Using analytics, we can boost membership by 10%,” frame it as, “Imagine a world where 10% more people actively champion the environment, all because we understood their needs better.

Analytics 169
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Should Your Nonprofit Be Active on the New Myspace?

Nonprofit Tech for Good

With all the new tools out there to experiment with, why would individuals and brands want to start over on site with a bad brand name and tainted history? To me, this a colossal, baffling mistake on the part of Myspace.

Myspace 199