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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

Are you taking advantage of this important information, or are you still creating events, products, and activities based on what’s always been done? Be mindful not to overweigh activities that have limited opportunities for participation (i.e. Finally, you’ll want to consider the time decay of your offered activities.

Analytics 169
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How to Retain Your Year-End Donors

Neon CRM

The Donor Retention Rate Formula If donor retention is a priority for you, it’s important to know how to calculate and track your donor retention rate. Keep this formula handy—you’ll want to periodically calculate your donor retention rate to make sure you’re on track. Let’s take a look.

Donor 98
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Celebrate, Educate, and Fundraise: Planning Winning AAPI Heritage Month Events

The Modern Nonprofit

Embarking on Your AAPI Heritage Month Journey Asian American and Pacific Islander Heritage Month, celebrated every May in the United States, provides an important opportunity to honor the history, culture, and achievements of Asian Americans and Pacific Islanders. Track participation data to inform future outreach efforts.

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Your Google Search History — The Fun and Creepy Truth

Tech Soup

Last spring, Google made our entire search histories available for download and viewing. Your Google account tracks your search activity across browsers and devices when you're logged in. On the days I did use it, my history revealed where I was and what I was doing and thinking online throughout each day.

History 36
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3 Best Ways to Use Your Nonprofit’s Valuable CRM Data

Bloomerang

There are many ways to segment your supporters : by giving level, involvement, interests, history with your organization, active vs. lapsed status, volunteers, advocates, and past board members. The data in your CRM takes the guesswork out of relationships because it allows you to track and manage interactions with your supporters.

Data 94
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Millennials and Direct Mail Campaigns: A Crash Course

Achieve

that generational lines haven’t stopped millennials from being exceedingly active in movements for change. As you consider direct mail’s place in your marketing, remember that millennials are a diverse group, and other characteristics such as income, location, and giving history can also impact the results of your marketing campaigns.

Mail 94
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Nonprofit Marketing: The Ultimate Guide

Qgiv

Digital marketing is often a cost-effective option for organizations because there are many free online tools to help you create content and track your campaigns. Developing a content calendar Consistency in marketing delivery is crucial for enhancing recognition of your nonprofit and boosting engagement with your target audience.