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Direct mail built the conservative movement. Can influencers beat it?

M+R

That version of you — now sitting on a valuable piece of real estate — probably had their address bought by a man named Paul Weyrich, a pioneer of conservative political direct mail. Along with Richard Vigurie, they honed an analog skill every politically active organization now tries to do digitally: find your people and activate them.

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Pickleball and Paddleboards: Get Creative with Activity-Tracking Events

sgEngage

Activity trackers, such as the Apple Watch and Fitbit, have revolutionized the way we approach physical fitness and they’re also dramatically changing the way we approach fundraising events. Peer-to-peer activity-tracking events have emerged as a game-changer for nonprofit organizations seeking to raise funds and promote a healthy lifestyle.

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Measuring Conservation Effectiveness

Beneblog: Technology Meets Society

The people attending all believe that we have to focus much more on conservation outcomes: are there more tigers? Measuring outcomes is difficult, measuring activities is easy. The focus is shifting from managing activities to results-based management. are there more gorillas? This is a very action-oriented community.

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The Not-So-Secret Way to Power Your Nonprofit’s Future Growth

Nonprofit Tech for Good

As a small nonprofit organizer, you want to do more good work. So, instead, think of it as information that will help you better know the people who engage with your organization. Identify advocates Review reports to find your most active participants. How do you do more and grow your nonprofit without a fleet of minions?

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Nature Conservancy Instagram Contest and Other Examples

Beth's Blog: How Nonprofits Can Use Social Media

One of my blog readers, Sarah Mowry, Outreach Director for the Deschutes Land Trust pointed me to Nature Conservancy’s Instagram contest , an image scavenger hunt. This means the organization can be more efficient because it has opened up and allowed its network to create content about what they love: nature. Caption contest.

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Helpful Ways to Measure and Optimize Your Nonprofit’s Performance

sgEngage

By applying these helpful ways to measure and optimize nonprofit performance, you can drive positive change for your organization. The goals that get you to your mission should be specific and measurable, but also be aligned with the organization’s values. That’s where technology can make a real impact.

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Designing engaging and effective learning experiences 

Candid

For nonprofit organizations, which often have to meet urgent needs with limited resources, the importance of well-designed learning materials cannot be overstated. For example, if you’re trying to onboard volunteers, you could create a YouTube series featuring short videos that follow a volunteer’s journey from application to active service.

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