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Thursday Thoughts: engaging advocates all year round

EveryAction

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. This can be done through education as well as action.  Check out our last installment here!

Advocacy 143
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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

Emails with personalized subject lines are 26% more likely to be opened and personalized calls to action convert 202% better than default calls to action. Also, continuing to send emails to unengaged subscribers can be expensive. 4) 25% use email subscribe pop-ups on their website. 60% share the responsibility with other staff.

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[ASK AN EXPERT] Should Your Nonprofit Invest in Digital Analytics Tools?

Bloomerang

He’s a master of what it takes to move folks toward the actions you’d like them to take, and I’m hoping this summary will help you talk with your boss and board and figure out how you can use the tools they want you to use to your advantage. To get a better grasp on this, let’s look at the different types of analytics and what they measure.

Analytics 110
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3 Essential Social Media Fundraising Metrics for Nonprofits

Achieve

Whether you’re posting on Facebook , Instagram, or even LinkedIn, it’s important to focus on reaching users who are most likely to take action in response to your content. Your nonprofit’s conversion rate reveals how effective your social media posts are at inspiring users to take the action you’d like them to take.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Use statistics to vividly demonstrate the scale of the problem being addressed.

Lesson 59
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2023 Email Marketing Statistics for Nonprofits

Nonprofit Tech for Good

Campaign Monitor ] Personalized calls to action convert 202% better than default calls to action. Campaign Monitor ] 35% of nonprofits use emojis in email, 18% animated GIFs, 12% polls, and 6% countdown timers. [Classy.org] 63% of nonprofits use personalization in their email marketing.

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5 Ways to Create an Immersive Virtual Event Attendee Experience

AccelEvents

To create an immersive experience, you need attendees to participate and take some action. Live polling during presentations can have a similar effect. Use Immersive Technologies. Immersive technologies are a way to get your audience involved in the event experience. Consider applying augmented reality to the event presentations.

Virtual 98