Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). You’re a charity fighting for action on the climate crisis, and you had two ads on Facebook. How each traffic source is influencing sign ups for your peer-to-peer campaign. Hierarchy matters.

Donor 294

Donor Track Campaign Facebook 294

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

. Last week public relations and measurement professionals met in Lisbon for a Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications). 2: Measuring the Effect on Outcomes is Preferred to Measuring Outputs : Measure your results, not just numbers.

Measure 115

Measure Social Media Media Metrics 115

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2013

I spent a year co-writing on a book, “ Measuring the Networked Nonprofit ,” with measurement guru KD Paine because I felt strongly focusing on vanity metrics such as follower counts or Facebook likes was a waste of time. I didn’t get asked ”What are the best tools to measure followers on Twitter?

Attitude 97

Attitude Social Media Measure San Francisco 97

Bloomerang

NOVEMBER 12, 2021

They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. 79% of businesses say the effects of the pandemic resulted in them having to increase their budget for digital transformation. How are you measuring if you’re meeting or exceeding them?

Analytics 107

Analytics Digital Tools Measure 107

Bloomerang

JANUARY 7, 2022

If you aren’t measuring donor engagement, you might have to. Donor engagement is a measure of all of the things that make up a complete donor profile, beyond just gift size and superficial demographic information. How Measuring Donor Engagement Can Empower You. See How Bloomerang Can Help You Measure Donor Engagement.

Donor 93

Donor Guide Measure Summary 93

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? Influence —> take action.

Measure 96

Measure Social Media Media Social 96

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

While my family and their home dodged a bullet, like millions in NYC, other locations had catastrophic flooding and there was a loss of lives. We learned that it predicting the path of hurricanes is a more precise science than the measuring their destructive force. What are the key results of this campaign ?

Hurricane 97

Hurricane Measure Social Media Pledge 97

Nonprofits Source

SEPTEMBER 27, 2023

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. Show impact and results. This will help you build credibility and inspire potential supporters to take action. Build authentic relationships.

Marketing 52

Marketing Tips Influence Nonprofit 52

Care2

DECEMBER 21, 2010

As more nonprofits get aggressive with their social media outreach, they are starting to take cues from the business sector about their own influence and finding “those influentials&# that they think are going to produce magical results. Advocacy - People taking action both online and offline.

Influence 78

Influence Impact Offline Advocacy 78

Qgiv

APRIL 22, 2024

SEO helps you get your content seen by the different algorithms that run search engine results. Your nonprofit marketing plan provides focus, structure, and measurable objectives to help you see what’s working and what needs to be changed. Your goals can include increasing reach, boosting fundraising, finding new volunteers, and more!

Marketing 52

Marketing Guide Nonprofit Channel 52

NonProfit Hub

DECEMBER 17, 2020

Disabling post like visibility on Instagram can result in increased users. We can see big brands paying influencers to promote their product. After they eliminate likes, consumers’ dependency on influencers can gradually decrease. . People would not rely on the credibility of an influencer but lookout for authentic content.

Business 60

Business Influence ROI Italy 60

Forum One

OCTOBER 7, 2021

Defining and measuring impact is a tough nut to crack. In our recent webinar, “Measuring Impact: A Recipe for Mission-driven Work” , we shared how we approach impact, challenges we are looking to overcome, and a framework for building an impact measurement foundation to help you overcome the challenge of defining impact.

Challenge 58

Challenge Impact Measure Review 58

Saleforce Nonprofit

APRIL 19, 2021

The resulting digital community not only moved mentoring online in a vibrant, flexible way, but also showed BBBSA that it could use technology to learn more about its constituents, make better matches, and more effectively measure the progress of the connections between Littles and Bigs.

Digital 116

Digital Question Mentoring Michigan 116

Classy

MAY 5, 2021

For instance, fear now influences social interactions. Still, the answer to this question could influence whether nonprofits should appeal to donors through extreme (and often negative) emotions. . Emotionraising is where neuroscience meets actionable advice for nonprofit organizations. The Neuroscience of Donor Behavior.

Donor 105

Donor Help Brain Nonprofit 105

Bloomerang

DECEMBER 13, 2022

Donors tell us this all the time, both with words and actions. As I result, I will give them another gift this year, even though I do not live in the area in which they work. Donor Negative ACTIONS. For as long as the Fundraising Effectiveness Project has measured nonprofit donor retention it has been abysmal.

Retention 107

Retention Donor Gift Nonprofit 107

sgEngage

MAY 30, 2023

Historically, community leadership has been more of a concept versus an action. Leadership is both a process/action and a result, but we often only hear about the results of good leadership. It requires foundations to step beyond the role of a mere funder and become catalysts for change within their communities.

Roles 72

Roles Foundation Leadership Community 72

Saleforce Nonprofit

JUNE 6, 2022

Funders are seeing this challenge and answering the call, using their influence to not just support the sector’s own path to net zero, but also increase the capacity of the sector to drive an equitable transition to net zero globally. Funding Community-Led Climate Action. Want to get involved in World Environment Day?

System 52

System Change Environment Global 52

Achieve

OCTOBER 6, 2023

Whether you’re posting on Facebook , Instagram, or even LinkedIn, it’s important to focus on reaching users who are most likely to take action in response to your content. Your nonprofit’s conversion rate reveals how effective your social media posts are at inspiring users to take the action you’d like them to take.

Social Media 52

Social Media Metrics North Carolina Media 52

Forum One

JUNE 22, 2021

Let’s break down how measurement planning and an agile approach to managing and assessing your content allows you to optimize and track the effectiveness of your content strategy. Why you need a measurement plan. This is where a measurement plan is useful. Creating and implementing a measurement plan.

Content 47

Content Effective Strategy Measure 47

NonProfit Hub

JUNE 29, 2017

“Sticking to the basics, getting those calls to action right and having clean data, those are the important things. We talked to Jeanette about her tips for what kind of impact a social media influencer and influencer-driven campaigns can make for your nonprofit. You have VIP’s, media and everyday influencers.

Influence 34

Influence Podcast Campaign Social Media 34

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

In this era of overwhelming inundation of data and messages, an organization’s relationships help it achieve results. But many nonprofits are not properly measuring whether their engagement efforts are worth the time and cost. grist.org’s key results are: Footprint: The reach of their activities, both online and offline.

Social Media 108

Social Media Network Media Free 108

Forum One

JULY 15, 2021

Your email platform, for example, likely allows you to customize your messages based on: Location Topics of interest Past actions taken Other behavior history data. Identify ways to segment your email subscribers by location, area of interest, or actions or behaviors. Test different messages and calls-to-action (CTAs).

Personal 101

Personal Test Demographics Analytics 101

Nonprofits Source

JUNE 22, 2017

As it turns out, people are 7 times more likely to visit a nonprofit’s website in a search result then they are through social media. What’s an action you need to take to achieve your goal? Who on your team will be responsible for taking this action? When do they need to take this action? Cost Per Impression (CPM).

Digital 111

Digital Marketing Guide Chapter 111

sgEngage

JANUARY 22, 2024

By assessing our process and by changing our questions as a result, we received more thought-provoking and insightful responses. Change up your questions” can result in several types of actions: Add elements or dimensions to a question to clarify your goals or to encourage more precise responses.

Question 82

Question Application Reflection Philanthropy 82

Get Fully Funded

JUNE 16, 2022

Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?” . Measuring inputs and outputs Calculating ROI and other relevant metrics requires measuring your campaign’s inputs and outputs. . or $1 raised for every $0.40

Raise 59

Raise Campaign Money Online 59

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

The next action was an uncontrollable desire to compare my “People Talking About” with my peers, realizing that benchmarking of meaningless data is well, meaningless. I’ve never run an ad for more fans, or done silly contests or anything else, you know? There’s a lot of confusion.

Metrics 112

Metrics Facebook People Measure 112

Bloomerang

JULY 28, 2021

Good preparation up front helps to ensure good results. Measurable – How much? Activities – What tasks and actions do we anticipate doing? Only add criteria which are clearly measurable, with the measurement determined in advance (e.g., “no And who has influence over its success? Why is this goal important?

Consultant 122

Consultant Process Proposal Nonprofit 122

sgEngage

APRIL 7, 2021

Results from qualitative interviews that Sharehold conducted last year showed there was an increase in loneliness after the pandemic started, but the jump was not as high as expected. You cannot manage what you cannot measure. Societal: Current events in the world have a major influence on our experience in the office.

Tips 61

Tips Companies Evaluation Benchmark 61

Neon CRM

NOVEMBER 30, 2023

Create goals that are specific and measurable to ensure that the stories you tell are purposeful (“specific” and “measurable” just so happen to be the first two letters in the S.M.A.R.T. From goal to result. This can make supporters believe you’re trying to influence their actions (or wallets) by breaking them down emotionally.

Storytelling 52

Storytelling Guide Nonprofit Story 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

This post summarizes the results and a few insights about social media fundraising and network strategies as a way to share back what I learned and to help bring some closure. I used simple measurement tools to collect data and further analyzed it in Excel spreadsheets. These were collected using storify.

Social Media 129

Social Media Online Learning Fundraising 129

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Example of A/B Testing Results. I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Social media data is not linked to higher level organizational results or mission-driven goals across programs.

Culture 115

Culture Data Measure Social Media 115

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2011

I went straight to the strategy and measurement chapters. Instead , they opt to build relationships with influencers using a top down approach. With a relevant offering for the influencer, they seek blog coverage or social network profile endorsements. Geoff reminds us that tactics are not tools , but actions.

Empowerment 99

Empowerment Chapter Measure Social Media 99

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

This means identifying the goals and KPIs for measuring success of your event. You also want to be sure to set up a measurement system for a landing page where you are collecting RSVPs (and email addresses) and perhaps testing some different messaging. The first step is to get organized.

Social Media 126

Social Media Integration Tools Tips 126

fusionSpan

JUNE 14, 2022

Consistent actions bring consistent results. For example, you can use a combination of Donation Amount , Events Organized, Events Attended, and the number of people influenced, to come up with your unique measurement of Levels of Engagement. You are one step closer to unlocking the full potential of Engagement Plans.

Template 52

Template Nonprofit Activities Active 52

fusionSpan

JUNE 14, 2022

Let’s say you have a donor, Paul, who has contributed $100, another one, Jennifer, who contributed $500, and the third one, Ryan, who not only contributed $1000 but also has been influencing other prospects to donate money. Consistent actions bring consistent results. How to use the Engagement Plans.

Template 52

Template Nonprofit Activities Active 52

Achieve

SEPTEMBER 26, 2017

DON’T KEEP RESULTS A SECRET INTERNALLY. Since every staff member influenced or was affected by the campaign even in small ways, they should hear its results. At the same time, analyze your data to ensure what you’re measuring is accurate, complete, relevant and actionable. well-told story. Celebrate with your team.

Campaign 52

Campaign Fundraising Database Journal 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Certainly, nonprofit marketers could use it in the marketing channels and customer relationship blocks to set up a hypothesis and do experiments – and use what they learn to get better results. A/B testing is one technique and you don’t have to be a math genius to apply it. Here’s some best practices for sharing results.

Test 114

Test Impact Experiment San Francisco 114