[Book Interview] Nonprofit Example of Social Media Excellence: The Humane Society of the United States
Nonprofit Tech for Good
DECEMBER 28, 2010
Organization: The Humane Society of the United States. We don’t use it like we use Facebook, for advocacy, fundraising, and relationship building. Everything we do online (our website, email program, advertising, social) is tied to our goals of advocacy and fundraising, or some other kind of lead generation.
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