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[Book Interview] Nonprofit Example of Social Media Excellence: The Humane Society of the United States

Nonprofit Tech for Good

Organization: The Humane Society of the United States. We don’t use it like we use Facebook, for advocacy, fundraising, and relationship building. Everything we do online (our website, email program, advertising, social) is tied to our goals of advocacy and fundraising, or some other kind of lead generation.

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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

“I hear people say all the time that email is underperforming or dying, but that certainly hasn’t been the case for us,” said Rebecca Sparenberg, vice president of digital marketing for the Humane Society of the United States in Washington, D.C. Research backs this up. Actual revenue generated is another datapoint.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

For example, this post features an opinion piece by ABC News on the structural reasons for the housing crisis in the United States written by their CEO: It’s worth noting that posting curated content not written by a staff member is also a best practice on LinkedIn. 4) Experiment with LinkedIn Ads (maybe). LinkedIn Profiles.

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Celebrate, Educate, and Fundraise: Planning Winning AAPI Heritage Month Events

The Modern Nonprofit

But how do you ensure your events not only honor this rich heritage but also captivate and mobilize your community towards meaningful action? The events can also effectively raise funds through ticket sales, sponsorships, and donations for organizations that provide services and advocacy to advance AAPIs.

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Need a copy editor? Look in the mirror

M+R

Your lede (the first few lines, usually up to the first call to action) is the most important part of your message. They do not keep a carefully curated and constantly shifting mental list of which United States Senator is actually the worst. Eliminate, or clarify, any jargon or Official Language that may be opaque to readers.

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Top Lessons from GivingTuesday 2023

Neon CRM

The top causes donors supported this year included: Human Services Animal Protection & Welfare Christianity Theater Environmental Quality, Protection, and Beautification Neon One may be based in the United States, but some of the most successful campaigns were run by organizations that operate in other parts of the world.

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How to Convert Peer-to-Peer Event Participants into Monthly Donors

sgEngage

Often the sales funnel is part of the visualization: Awareness Evaluation or Consideration Engagement or Decision Action or Donation Advocacy or Loyalty Michael Johnston, co-founder and president of HJC New Media , encourages nonprofit organizations to take a page from the mapping playbooks of for-profit enterprises.

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