Tech Soup

NOVEMBER 28, 2016

If you're a seasoned digital marketer, you've probably noticed Facebook's organic reach has been declining steadily over the last four years. As a result, more and more content is being produced; Facebook says on average, 1,500 stories can appear in someone's news feed when they log on. Organic reach dropped to just 6.5

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Facebook Tips Canada Meme 36

NetWits

SEPTEMBER 14, 2012

My favorite word for 2012 is SEGMENT! For example: a great segment is last year’s donors. Share the impact their gift made in 2012. Ask them to forward your email to a friend or share their support on Facebook. Make Every Email Count. Chances are it will be my favorite word for 2013. Tap into your Constituents’ Network.

Campaign 174

Campaign Work Tips Gift 174

Amy Sample Ward

MARCH 4, 2012

Yesterday was the 2012 New York Cares Leadership Conference , and I had the distinct pleasure of presenting a session to volunteer leaders and inspiring community members. The session focused on using core social media platforms Facebook, Twitter, and LinkedIn to raise awareness and inspire others as a volunteer. hashtags.org.

Social Network 228

Social Network Volunteer Network Social 228

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 4, 2013

No doubt you’ve taken a “ selfie ,” a self-portrait taken with your mobile phone camera and shared on Facebook or other social media channels. Recent research suggests that taking and posting too many selfies on your Facebook profile (or other social channels) can be damaging to your relationships.

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Meme Philippines Photography New York 112

Connection Cafe

OCTOBER 25, 2010

Facebook, mobile devices, text messaging, and more – pretty much whatever you can dream up. Point 4: what’s an advocacy example without an actual target and action? Not much of an example, that's what. Let's convince Gene Austin to allow the people to vote on the location of the Convio Summit in 2012.

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Baltimore Austin Convio API 31

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Once again, you’ve amazed us!

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Metrics Facebook Question Benchmark 64

Nonprofit Tech for Good

DECEMBER 31, 2018

However, this type of community giving (known as Harambee in Kiswahili) usually goes towards individuals rather than organisations, common examples include medical bills, funeral costs & weddings. Matt first learned about crowdfunding when he was raising funds to volunteer in Southeast Asia in 2012. 78% attend fundraising events.

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Kenya Trend Mobile Giving 196

NetWits

MARCH 11, 2012

Knowing that it can be tough to execute on we thought we’d give you a few examples of nonprofits effectively using content marketing as a key part of their online strategy. Here are 5 nonprofit content marketing examples. Simple in theory, but actually very challenging to execute on. Go find out what your dog match looks like !

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Content Story Marketing YouTube 213

Nonprofit Tech for Good

SEPTEMBER 20, 2011

An excellent example is last year’s “ Thank You from all of us from Ocean Conservancy ” video: 2) Add social networking pitches to your landing page. Your donors are your most committed supporters and very likely to also follow you on Twitter, Facebook, Foursquare, Tumblr, etc.

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Donation Phone Mobile Widget 211

sgEngage

APRIL 10, 2023

Giving Tuesday began in 2012, raising an estimated $10 million in its first year, according to Nonprofits Source. For example, if you discover your donor retention rate is falling, you can focus on donor stewardship in the months leading up to Giving Tuesday to boost retention. But the movement’s momentum hasn’t slowed since then.

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Demographics Retention Donor Research 72

Care2

APRIL 9, 2014

For example: Fundraising messaging response rates were down 11% from 2012 levels to 0.07%. Email lists are up 14% over 2012 levels. Online giving among study participants increased 14% since 2012. Online giving among study participants increased 14% since 2012. Advocacy messaging declined 25% to 2.0%.

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Rate email Advocacy Social Media 75

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 6, 2012

The 2012 Nonprofit Technology Conference (NTC) was the 12th conference that I have attended (it had earlier reiterations). Every year it is like attending a family reunion. I have some many friends and colleagues that I only get to see once a year at the NTC. For example, my colleague Shai [.]

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Conference Technology NTC Minneapolis 96

Beth's Blog: How Nonprofits Can Use Social Media

JULY 30, 2012

She delivered an engaging and interactive talk and though she didn’t use the phrase, about how she as a CEO of a nonprofit changed to a “Network Mindset” and transformed her organization’s culture from the inside out into a stunning example of a Networked Nonprofit. Social Media 4 NPOs (@SM4Nonprofits) July 26, 2012.

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Network Social Media Detroit Nonprofit 122

NetWits

APRIL 26, 2012

The Nomensa report offers a great example from Cancer Research UK : 2) Offer the opportunity to “join the club”. In addition to Frank Barry’s recent post on why you need a recurring giving program , the just-released 2012 eNonprofit Benchmark study found that online monthly giving is growing at a much faster rate than one-time giving.

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Websites Online Donor Cancer 207

Nonprofit Tech for Good

JANUARY 8, 2012

UPDATED 1/8/12: Thanks to the launch of Google+ Pages for brands, Google+ traffic hit an all time high in December 2011 and it’s likely that the trend will continue in 2012. Finally, I will be offering a Google+ and Google Products Webinar for Nonprofits on February 28, 2012. Now, onto setting up your personal profile.

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Google Practice gMail Avatar 213

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. For example, use Twitter lists to track alums and subscribe to their Facebook updates. You might also consider setting up a Facebook Group just for alumni and encourage them to share this information.

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Practice Tips Social Meme 107

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), Facebook Fundraising Mobile Media Social Media Twitter ROI (Return on Investment)' There absolutely is a math to social and mobile media.

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Track Mobile Media Fundraising 186

Qgiv

AUGUST 21, 2023

Created in November of 2012, GivingTuesday is a global movement to inspire generosity around the world. While you may be more familiar with Facebook and Instagram, TikTok and Threads have both increased in popularity and are great platforms for reaching younger audiences. It’s that time of year to start your 2023 GivingTuesday prep!

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Template Retention Stream Social Media 98

Nonprofit Tech for Good

NOVEMBER 7, 2011

Finally, I will be offering a Google+ and Google Products Webinar for Nonprofits on February 28, 2012. So, when setting up your Google Profile be sure to use you real first name and last name (not first name “Amnesty” and last name “International,” for example). For example, my Google+ vanity URL is gplus.to/heathermansfield.

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Google Practice Profile Avatar 207

Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

I delivered a keynote for Social Good Brasil in 2012 and for a conference on volunteering hosted by Fundação Telefônica in 2014. Some points and examples we shared in response to questions: Fundraisers need to be experts in transmedia storytelling techniques and exploring new possibilities for sharing stories. Content is king.

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Learning Donor Online Fundraising 86

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), There absolutely is a math to social and mobile media. There is also a science to social and mobile media. eNewsletter Subscribers.

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Track Mobile Media Fundraising 234

NTEN

MAY 17, 2013

While there is an increasing number of youth-facing nonprofits that employ organizational Facebook pages and Twitter accounts, the usage of separate, professional, Facebook profiles and Twitter accounts can be a more meaningful way to engage young people. This is the 90% that can be valuable when considering working with youth.

Technology 92

Technology Social Media Photography Policy 92

Care2

NOVEMBER 28, 2012

For example, when a consumer of the ice-cream brand Wilcoxson's asked, on Wilcoxson’s Facebook page, if the gelatin in their cookies and cream ice-cream contained pork, their CEO responded on Facebook with “we don’t deliver outside of Montana and certainly not in Pakistan.”

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Management Online Uganda Strategy 67

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

I happened to stumble upon this funny tweet from Billboard that asks its Twitter followers to tweet with the hashtag #ReplaceGirlWithSquirrelInASong and gave the example “I kissed a squirrel and I liked it.” Edit headlines and descriptions on Facebook, if necessary. ” This tweet got 71 Retweets and 65 favorites.

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Social Media Headline Media Social 101

Tech Soup

APRIL 2, 2012

" In addition, we'll be blogging here, tweeting updates on Twitter , and posting updates to Facebook , so stalk us for links to golden nuggets of tech wisdom. Come to our session to learn more about this cool cloud platform, how nonprofits can think about Azure in their work, and see great examples of Azure at work for social change.

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Conference Technology San Francisco Disaster 44

Nonprofit Tech for Good

FEBRUARY 26, 2012

Finally, I will be offering a Google+ and Google Products Webinar for Nonprofits on February 28, 2012. Your Google/Gmail Account becomes the basis of your personal Google+ Profile and similar to Facebook, you must have a personal Google+ Profile before you can create a Google+ Page for your nonprofit.

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Google Practice gMail Avatar 191

Tech Soup

APRIL 10, 2012

Shim shared a case study at the 2012 Nonprofit Technology Conference on how his organization uses social media to communicate with youth participants in the Pathways to Education program. According to Shim, Facebook is a primary communication tool for young people. Beware of "Facebook creeping."

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Social Media Media Social Student 65

Care2

MARCH 11, 2012

As SXSWi showcases the breakout apps and products for 2012, I wanted to highlight three social apps that I think are worth checking out and could be helpful to the nonprofit community. Snoball.com allows people to create momentum around donations for their favorite nonprofit organizations. Here’s how it works.

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Social DC Volunteer Social Network 73

Qgiv

SEPTEMBER 14, 2021

Giving Tuesday was created in 2012 at the 92nd Street Y’s Belfer Center for Innovation and Social Impact in New York City. Giving Tuesday has come a long way since its inception in 2012. For example, instead of something like “WestwoodHumaneSocietyGivingTuesdayCampaign2021,” try “WHS21.”. How does Giving Tuesday help nonprofits?

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Campaign Ideas Giving Tips 98

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2015

For example, we haven’t been raising money with the Internet for very long,” I said. Disruptor: Facebook. Why Facebook is a Fundraising Game Changer: John Haydon, blogger and author of Facebook Marketing for Dummies , believes that without Facebook pushing the limits of how people use social media, fundraising wouldn’t be as social.

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Platform Giving Fundraising Game 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 2, 2015

In a letter to their newborn daughter, Max, they announced that they were giving away 99% of their Facebook stock to make the world a better place. What will the future of giving be – if we have examples like Zuckerberg – and education about philanthropy starting in Kindergarten?

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Philanthropy Global Participatory New York 50

CauseVox

JUNE 28, 2021

Since 2012, thousands of nonprofits have run campaigns on CauseVox ’s fundraising platform. If you’ve held a Zoom meeting, been on Facebook live, or done any kind of video chatting, you’ve live-streamed. There are plenty of options for livestreaming: Facebook Live, Youtube, Zoom, or any of a number of custom softwares.

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Charity Ideas Fundraising St. Louis 98

Tech Soup

MAY 6, 2015

At the recent RSA Security Conference , an annual IT security conference, I attended a privacy panel featuring the chief privacy officers of Microsoft and Facebook, and the director of Google's privacy legal team. Three Leading Tech Companies on Embedding Privacy in the Design Process.

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Companies Tech Photo Google 36

NTEN

JULY 23, 2012

[Editor's note: The following is an excerpt of an article in the June 2012 issue of NTEN:Change. Using each to its fullest potential takes work—it’s time-consuming to write a lot of new content for your blog, but it starts to feel redundant if you post the same information there as on your Facebook page or Twitter feed.

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Content Map Journal Channel 84

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 23, 2011

To celebrate all of the good going on around us, they’ve created a huge, global image gallery of people, organizations and businesses doing good this holiday on their Facebook page – because they believe that #GoodSpotting is everywhere, and something everyone can do. The call to action? How are you giving thanks this season?

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Tanzania Classroom Nepal Music 106

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 4, 2012

As of April 23, 2012, MomsRising published 35 blog posts as part of the food blog carnival that were initially promoted on our own network and then pushed out, using various community #hashtags on Twitter and by our policy partners and other allies. Lesson #3: Ask partners and allies for help in disseminating your blog.

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Blogger Lesson Childhood Poll 111

Tech Soup

AUGUST 16, 2013

Take the example of Captain Derek Herrera: even after being seriously wounded in June of 2012 and paralyzed from the chest down, Derek wasn’t ready to slow down. Check out MARSOC’s Facebook page. In fact, this incredible young man continues to serve MARSOC as the only active-duty paralyzed Marine.

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Foundation Fundraising Arizona Fund 55