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Fundraising Ideas to Reverse the Trend of Declining Email Response Rates

NetWits

It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based based national nonprofits in 2012. Nonprofits often use this study to benchmark their own online activities and fundraising ideas. This follows a recent trend that email click-through rates have declined across all industries.

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10 Ways Nonprofits Can Send Mobile-Friendlier Email

NetWits

Does your nonprofit send mobile-friendly email? Maybe even that: Mobile email opens are predicted to surpass desktop opens this year. Email click-throughs are lacking on mobile devices. Nonprofit email click-through rates declined in 2012 (as did conversion rates). Increase text size.

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Are Email and Click-through Rates Heading South?

Care2

It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. The report, which analyzed data from 53 nonprofits, over 2.1 billion email messages, 5.6

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20 Insightful Nonprofit Technology And Social Media Stats

TechImpact

Some of the most current and meaningful stats about nonprofits and the digital realm, from sources such as Nonprofit Tech For Good , Waggener Edstrom , TechSoup , and the Artez Interactive. 59% of people donate after becoming a follower of a nonprofit’s social network. Nonprofits saw a 264% growth in Twitter followers in 2012.

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How to Send More Fundraising Emails and Maintain Conversion Rates

Connection Cafe

The report includes results from 794 nonprofits, including $1.27 billion emails sent from July 2013-June 2014. What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. According to the report, nonprofits sent a whopping 72% more appeal emails.

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Are Email and Fundraising Response Rates in a State of Decline?

Care2

The 2012 eNonprofit Behnchmarks Study was just released and it''s packed with all sorts of juicy email, advocacy, and fundraising data from 55 nonprofits ranging from environmental organizations to human rights organizations. Email list sizes are continuing to grow at about 15%. Increased by 21% in 2012.

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Why You Need a Mobile Ready Email Template

NetWits

This is a guest post by the talented Brett Meyer , Communications Director at the Nonprofit Technology Network. Make sure to check out their annual Nonprofit Technology Conference , taking place in San Francisco, April 3-5 2012. — Did you know that nearly 90 million Americans use their phone to read email ?

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