Fundraising Ideas to Reverse the Trend of Declining Email Response Rates
NetWits
APRIL 5, 2013
based national nonprofits in 2012. Nonprofits often use this study to benchmark their own online activities and fundraising ideas. One of the eye-catching findings from the study was the steep decline in the performance of fundraising emails in 2012. percent to 4.5 percent over the past year. What’s to blame?
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