Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. grist.org’s key results are: Footprint: The reach of their activities, both online and offline.

Measure 97

Measure Policy Social Media Green 97

Care2

DECEMBER 28, 2010

What fundraising strategies will be a game changer for nonprofits in 2011? It's time to start really thinking about how we can use geo-location tools to show our impact, engage volunteers and donorswherever they are, in context. According to the Online Giving Study, 66% of online gifts to charities come in via their own websites.

Game 75

Game Strategy Change Advocacy 75

Nonprofit Tech for Good

DECEMBER 20, 2010

What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Which tool has been surprisingly useful in getting out the word about your organization and its programs? I also love Twitter, but that’s just my personal obsession with the tool!

Social Media 189

Social Media Foundation Examples Media 189

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2013

” The book offers up advice and techniques on how to make your online channels – email marketing, web site, and newer tools like mobile and social media work together in a sophisticated strategy or your organization to reach its advocacy, fundraising, or community building goals. Online Campaigner. Internet Director.

Campaign 97

Campaign Online Chapter Model 97

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2011

There’s an important listening aspect that helps you hear what people are saying about you online, and there’s a second aspect that includes hosting conversations. Through tools like Facebook, Twitter or YouTube, you can post information, encourage comments and get feedback. Different tools have different audiences.

Social Media 99

Social Media Guide Media Social 99

NetWits

AUGUST 23, 2011

In 2011, Blackbaud and the Run Walk Ride Fundraising Council conducted an online survey of individuals who have participated in at least one run, walk or ride event in the last two years. Reward online registration. Participants who use online fundraising tools raise 6x more than those who don’t.

Raise 209

Raise Money Fundraising Social Media 209

NetWits

JUNE 19, 2012

I just returned from speaking at the MyCharityConnects Conference, a social media and online fundraising conference hosted by CanadaHelps in Toronto. The fact is email is an important tool that requires considerable planning, resources and expertise to be successful. So what can nonprofits learn from the for profit world?

email 150

email Test Conference Benchmark 150

Connection Cafe

DECEMBER 15, 2010

Starting over may not be an option, but in the absence of that, here are ten things event fundraisers and marketers should be considering to reinvent their plans for 2011: Become more data driven. Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy.

Marketing 55

Marketing Tips Online Analysis 55

Nonprofit Tech for Good

NOVEMBER 29, 2010

What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? The ROI for us is measured in lives saved more than just the money raised to do so. Have you been able to use these tools to raise money online? Twitter: twitter.com/BigCatRescue.

Social Media 254

Social Media Interview Examples Media 254

Amy Sample Ward

MARCH 1, 2012

—– In 2011, Washington, DC, became one of the first major metropolitan regions to host a multimillion-dollar local giving day: Give to the Max Day: Greater Washington. Nearly 18,000 people participated in the 24-hour, online fundraising event, raising more than $2 million to benefit 1,200 local nonprofits.

Community 158

Community Giving Washington Arlington 158

NTEN

JUNE 20, 2011

Every campaign, every organization, and really, even every individual engaging with others online has a set of tools and techniques they've learned from and rely on every day. The ToMamaWithLove campaign saw them try some new tools as well as some trusted favorites, even with a budget of $0 and a lot of volunteer time.

Case Study 80

Case Study Tools Studies Community 80

Nonprofit Tech for Good

FEBRUARY 1, 2011

What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Which tool has been surprisingly useful in getting out the word about your organization and its programs? We currently use a plethora of online tools to spread the word and talk to people.

Social Media 190

Social Media National Interview Examples 190

ASU Lodestar Center

MARCH 5, 2014

posted by David Clain Founder Camelot Campaigns More and more nonprofits are shifting their fundraising focus online—and for good reason. Online fundraising platforms are making it easier than ever for donors to contribute when and how they want to, and they eliminate some of the costs of direct mail solicitations and in-person events.

Online 56

Online Fundraising Test Arizona 56

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

I asked Best Friends Marketing Coordinator Claudia Perrone how they were measuring success. The ultimate KPI, of course, is dog adoptions. Michelle, was a participant in the Measuring Networked Nonprofit peer learning groups supported through my work as Visiting Scholar at the Packard Foundation.

Turkey 101

Turkey Social Media Mobile Oracle 101

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

Note From Beth: Back in 2011, I had pleasure of facilitating a panel discussion Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson and Jai Sen from Sen Associates where I learned about research study they were conducting about social media use in the arts. How Strong Is Your Social Net?

Social Media 106

Social Media Arts Social Attitude 106

Amy Sample Ward

JUNE 6, 2012

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). Salesforce had acquired collaboration tool company Stypi in May 2012, as well as social media monitoring platform Radian6 in March 2011."

Web 117

Web San Francisco Bookmarking Search 117

Nonprofit Tech for Good

DECEMBER 13, 2010

What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Which tool has been surprisingly useful in getting out the word about your organization and its programs? The last thing we do is measure our market share in the social media space.

Social Media 206

Social Media Conservancy Interview Media 206

NTEN

JANUARY 11, 2011

Market segmentation is an effective tool to talk to each of these groups in a way that will resonate with their giving motivations. With most online fundraising and communications tools, you have the ability to easily group people together and send specific messages based on what you know about them. Are they bringing friends?

Communication 69

Communication Results NTC Content 69

NTEN

MAY 20, 2013

You can download the complete report here , and don''t forget the companion online benchmarking tool , where you can compare some of your organization''s data against your peers in our research. Another way we measure technology staffing levels is determing the Tech Staff - to - Organizational Staff Ratio.

Ratio 85

Ratio Report Technology Roles 85

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2012

Time Magazine provocatively named “The Protester” as its 2011 “Person of the Year” for its riveting influence on last year’s social and political events. As courageous citizens connected with each other to express dissent and organize public actions, social media tools spurred activism and social change in unprecedented ways.

Social 108

Social Organization San Francisco California 108

NTEN

JANUARY 10, 2011

Staff led on-the-ground efforts in just a handful of key cities, while the majority of actions were organized online and offline by activists and other citizens -– volunteers, by and large. Online networks were used to help organize the national day of action but the action was not about "likes" or fans or messages.

Social Network 65

Social Network Network Social Create 65

NTEN

JULY 19, 2011

[Editor's note: The following first appeared in the June 2011 issue of NTEN:Change. Ironically, months after their criticism, a wide range of digital tools played a small part in the 'Arab Spring' protests. So which is it: ineffective tool or tools that can topple governments? The reality is neither.

Journal 82

Journal Sound Digital Campaign 82

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 29, 2011

Note from Beth : As I’m sprinting to towards the deadline of my next book on Measurement and Networked Nonprofits , co-authoring with the goddess of measurement, KD Paine , I’m grateful to have some terrific guest posts like this one from Simon Mainwaring. It demands a decision to be accountable and to apologize.

Profit 120

Profit Los Angeles Social Storytelling 120

DNL OmniMedia

FEBRUARY 3, 2023

If you weren’t already hosting virtual events, the COVID-19 pandemic probably pushed your nonprofit to hold more events online. Also, use your event and donor management tools to track registrations and assess which marketing channels are most effective for engaging potential attendees. Let’s get started! Plan hybrid events.

Strategy 52

Strategy Nonprofit Audience Hosting 52

Amy Sample Ward

JUNE 15, 2012

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). They were looking to harness the power of all the local food banks' (over 200) online communities." "" Apply today! What do you think?

Hunger 120

Hunger Web America Case Study 120

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2012

Learn about the tools available that bring mobile, web and social together. She is the co-inventor of Goodwill’s patent pending online donation impact calculator. He works with organizational leaders to expand their sense of what is possible online and to innovate and succeed. Ace: Do One Thing.

Mobile 99

Mobile Conference Resource Social 99

Care2

SEPTEMBER 2, 2011

If you haven’t started, it may be time for your organization to pay special attention to how online and offline work as complimentary fundraising channels, rather than competing initiatives, so you can improve overall giving through multichannel marketing. coordinated, thoughtful multichannel marketing is still pretty rare.

Offline 73

Offline Blended Mail Channel 73

sgEngage

SEPTEMBER 26, 2022

The top 1% of donor households’ share of overall revenue has grown from 37% to 45% since 2011. Major gift potential is an observable quality from the moment a donor’s name pops up in your database, even if the event that landed them there seems small or immaterial, such as signing an online petition or playing in a charity golf tournament.

Data 70

Data Los Angeles Gift Model 70

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

Last week, I facilitated an interactive keynote in Seattle at 2011 Tech for Good Leadership Summit sponsored by Microsoft Community Affairs , in partnership with NPower Seattle. By all accounts , the event held the space for peer learning. What people in the room were most hungry for were tips and steps on listening and measurement.

Knowledge 97

Knowledge Seattle Social Media Measure 97

Tech Soup

NOVEMBER 14, 2011

Greg Ligon, our guest blogger for the Social Media for Nonprofits conference, is an online communications professional with experience in building a brand via online channels, social media communications, and website content development. Thirteen percent of this total comes from online donations and this percentage is rising rapidly.

Social Media 50

Social Media San Francisco Conference Media 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2010

Using social media at professional conferences to connect with peers in the room and online is simply a natural way of being for many NGEN nonprofit professionals. It’s the same for them at work, if the tools aren’t blocked. The question I often hear from this group is: How to get started? The answer?

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Conference Social Media Atlanta Award 93

Tech Soup

DECEMBER 4, 2015

This new free online data visualization and mapping tool demonstrates the value of applying technology to philanthropy, in this case, creating a place to find out how and where foundations are supporting U.S. Foundation Center's new Foundation Funding for U.S. democracy. According to the new Foundation Funding for U.S.

America 36

America Tech New York City Foundation 36

NTEN

JANUARY 14, 2013

The Center wanted to expand its reach, connections, and impact using social media and received grant funding in 2011 for social media planning and implementation through 2012. The resource list is really the “go to document for all things online.” Podcasts and Slidecasts are placed into a shared Dropbox folder for review.

Social Media 96

Social Media Collaboration Org Media 96

NTEN

OCTOBER 5, 2011

We use technology really well in a measured and strategic way. We aim to reach the the 55,000 Canadians affected by a brain tumour with a variety of tools and technology such as our website and social media communities play a large part in this reach.

Brain 52

Brain Canada NTEN Technology 52

Tech Soup

AUGUST 28, 2011

online community channels. This e-book from the OneVoice for Accessible ICT Coalition outlines the first measures a web developer should take towards making a site accessible. In addition to online resources, there are also on-the-ground events and conferences organized around the topic of accessibility and assistive tech.

Accessibility 44

Accessibility Voice Community Michigan 44

Beneblog: Technology Meets Society

JANUARY 17, 2014

The tools we develop for that purpose span a range of fields—from human rights , to global literacy , to the environment —but no matter what area we work in, we depend on an IP system that’s friendly to technological advances and to positive social impact. However, I don’t want to understate the challenges we face.

Copyright 196

Copyright Law Accessibility Library 196

NTEN

JULY 6, 2011

By Arthur Coddington, Director of Online Programs, Craigslist Foundation , Peggy Duvette, Executive Director, WiserEarth and John Kenyon, Educator & Strategist, John Kenyon Consulting. We also used tools like UserVoice to get feedback from those who could not join us in person. Tools to Reinforce Positive Interaction.

Voice 75

Voice Practice Community San Francisco 75