Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. grist.org’s key results are: Footprint: The reach of their activities, both online and offline.

Measure 97

Measure Policy Social Media Green 97

Wild Apricot

JUNE 17, 2011

This month we've found webinars on topics such as: online event marketing for nonprofits; ramping up Facebook results; your board and fundraising; and measuring social media return on engagement. Here are 20 free webinars for non-profits and membership organizations in July. So check out this round-up of July webinars.( read more ).

Profit 117

Profit Free Measure Social Media 117

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 3, 2011

My Three Words for 2011 inspired by Harold Jarche's Networked Learning Model. For 2011, my three words are: Seek, Sense, and Share inspired by Harold Jarche’s model for networked learning. How these words will guide me in 2011: Seek: Seeking is the process of keeping up to date in your field.

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Share Reflection Social Media Model 102

NTEN

DECEMBER 19, 2011

[Editor's note: The following is an excerpt of an article in the December 2011 issue of NTEN:Change. The first step in starting to measure your impact is to identify the major outcomes that you want to examine. Read the complete article, "From Outcomes to Impact," by subscribing to the journal for free! ].

Measure 81

Measure Issue Impact Method 81

Care2

DECEMBER 28, 2010

What fundraising strategies will be a game changer for nonprofits in 2011? I hope that 2011 will be about getting back to basics and mastering online fundraising, that is the art and science of fundraising via an organization’s own website. Online Advocacy is broken. Holly Ross, NTEN. And not apps.

Game 75

Game Strategy Change Advocacy 75

Care2

JUNE 21, 2013

Next Thursday, we''re holding a webinar that will dive into the key findings from the 2013 Blackbaud Online Marketing Benchmark Study – to indicate where your organization''s performance stacks up in relation to your peers, as well as what you can be doing better to speed your journey to online success. How Do You Measure Up?

Benchmark 56

Benchmark Measure America Blackbaud 56

Nonprofit Tech for Good

DECEMBER 5, 2010

Title: Multimedia/Online Coordinator. One of my goals for 2011 is to better track the amount of time I spend on social media posting, planning, etc, and measuring that against actual engagement, as measured by: donations (via special source codes) and engagement (comments, reTweets, etc). Website: www.womenforwomen.org.

Social Media 207

Social Media International Interview Examples 207

Connection Cafe

DECEMBER 15, 2010

Starting over may not be an option, but in the absence of that, here are ten things event fundraisers and marketers should be considering to reinvent their plans for 2011: Become more data driven. Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy.

Marketing 55

Marketing Tips Online Analysis 55

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2013

” The book offers up advice and techniques on how to make your online channels – email marketing, web site, and newer tools like mobile and social media work together in a sophisticated strategy or your organization to reach its advocacy, fundraising, or community building goals. Online Campaigner. Internet Director.

Campaign 97

Campaign Online Chapter Model 97

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2011

There’s an important listening aspect that helps you hear what people are saying about you online, and there’s a second aspect that includes hosting conversations. Many organizations enter the world of social media with goals that are too nebulous to measure, like “building awareness” or “spreading the word.”

Social Media 99

Social Media Guide Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2011

MFGII summary findings Nov 2011. The findings suggest that if nonprofits are more transparent in sharing information about their results online that they could attract more donors. Does your nonprofit have a measurement system in place so that you can communicate results to potential donors? The research found that [.]

Results 102

Results Studies Money Share 102

NetWits

JUNE 19, 2012

I just returned from speaking at the MyCharityConnects Conference, a social media and online fundraising conference hosted by CanadaHelps in Toronto. A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. Building in targeting capabilities.

email 150

email Test Conference Benchmark 150

Nonprofit Tech for Good

DECEMBER 20, 2010

A present, all of our marketing and volunteer recruitment campaigns really rely on social media to spread the word and energize our audience and so we use tools built into the aforementioned interfaces to help us measure the effectiveness of a campaign. All the while, you’ve got to measure, track and re-adjust.

Social Media 189

Social Media Foundation Examples Media 189

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

I asked Best Friends Marketing Coordinator Claudia Perrone how they were measuring success. The ultimate KPI, of course, is dog adoptions. Michelle, was a participant in the Measuring Networked Nonprofit peer learning groups supported through my work as Visiting Scholar at the Packard Foundation.

Turkey 101

Turkey Social Media Mobile Oracle 101

Amy Sample Ward

MARCH 1, 2012

—– In 2011, Washington, DC, became one of the first major metropolitan regions to host a multimillion-dollar local giving day: Give to the Max Day: Greater Washington. Nearly 18,000 people participated in the 24-hour, online fundraising event, raising more than $2 million to benefit 1,200 local nonprofits.

Community 158

Community Giving Washington Arlington 158

ASU Lodestar Center

MARCH 5, 2014

posted by David Clain Founder Camelot Campaigns More and more nonprofits are shifting their fundraising focus online—and for good reason. Online fundraising platforms are making it easier than ever for donors to contribute when and how they want to, and they eliminate some of the costs of direct mail solicitations and in-person events.

Online 56

Online Fundraising Test Arizona 56

NetWits

AUGUST 23, 2011

In 2011, Blackbaud and the Run Walk Ride Fundraising Council conducted an online survey of individuals who have participated in at least one run, walk or ride event in the last two years. Reward online registration. Participants who use online fundraising tools raise 6x more than those who don’t. Measuring Success.

Raise 209

Raise Money Fundraising Social Media 209

Beth's Blog: How Nonprofits Can Use Social Media

MAY 5, 2011

I’m really curious about how networked nonprofits can use measurement and make decisions using data to get more impact from networked approaches. I want to hear about your successes and challenges in making your networked nonprofit more effective using measurement and data to make decisions about effective use of emerging media.

Social Media 102

Social Media Results Data Learning 102

Nonprofit Tech for Good

NOVEMBER 29, 2010

The ROI for us is measured in lives saved more than just the money raised to do so. Have you been able to use these tools to raise money online? In the sheer volume of donors, about 90% contribute online, however our largest donations still come by check. What is on your To Do List for 2011? Please summarize your ROI.

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Social Media Interview Examples Media 247

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

Note From Beth: Back in 2011, I had pleasure of facilitating a panel discussion Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson and Jai Sen from Sen Associates where I learned about research study they were conducting about social media use in the arts. How Strong Is Your Social Net?

Social Media 106

Social Media Arts Social Attitude 106

Amy Sample Ward

JUNE 6, 2012

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). Salesforce had acquired collaboration tool company Stypi in May 2012, as well as social media monitoring platform Radian6 in March 2011."

Web 117

Web San Francisco Bookmarking Search 117

NTEN

MAY 20, 2013

You can download the complete report here , and don''t forget the companion online benchmarking tool , where you can compare some of your organization''s data against your peers in our research. Another way we measure technology staffing levels is determing the Tech Staff - to - Organizational Staff Ratio.

Ratio 85

Ratio Report Technology Roles 85

NTEN

JANUARY 11, 2011

With most online fundraising and communications tools, you have the ability to easily group people together and send specific messages based on what you know about them. Add a question or two to online event registration forms or donation forms that will help you better understand their giving motivations. Are they bringing friends?

Communication 69

Communication Results NTC Content 69

Amy Sample Ward

MARCH 23, 2011

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). New Report: 2011 eNonprofit Benchmarks Study | NTEN – "A high unsubscribe rate is bad, right?

Web 105

Web New York City Lebanon Benchmark 105

NTEN

JANUARY 10, 2011

Staff led on-the-ground efforts in just a handful of key cities, while the majority of actions were organized online and offline by activists and other citizens -– volunteers, by and large. Online networks were used to help organize the national day of action but the action was not about "likes" or fans or messages.

Social Network 65

Social Network Network Social Create 65

Nonprofit Tech for Good

FEBRUARY 1, 2011

We currently use a plethora of online tools to spread the word and talk to people. I am working to pitch hiring someone else, so I can better support the organization’s brand online. With specific social media campaigns, it is easier to have specific goals and measure whether or not you met them with the time allotted.

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Social Media National Interview Examples 190

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 16, 2011

The process has opened – so you can browse and vote for the nonprofit panels you think are worthy of being on the program until September 2, 2011. Here’s a couple I hope you’ll vote for those as well: Turning Online Donors Into Change Investors. Check out the information and application process here.

Comment 101

Comment Chad ROI Austin 101

NTEN

APRIL 22, 2011

Speaking of Facebook , NTEN member and partner when it comes to all things analytical Idealware has put the focus on how organizations measure success (and failure) on Facebook. NTEN member Danielle Brigida is featured in a Mashable post sharing her recommendations. NTEN's own Holly Ross is, too!

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NTEN Action New York City Unconference 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2012

Time Magazine provocatively named “The Protester” as its 2011 “Person of the Year” for its riveting influence on last year’s social and political events. Chalk up my vote for 2011’s “Best Debut Artist” and “Best Supporting Actor.”. As Beth Kanter invokes: Crawl, Walk, Run and Fly.

Social 108

Social Organization San Francisco California 108

Amy Sample Ward

JANUARY 19, 2011

Location : online with Nonprofit Webinars. Description : Social media, online campaigns, and community engagement can be tricky things to dive into and do well without measuring, monitoring and evaluating. But what to measure? Date : January 19th, 2010. Topic : Do-It-Yourself Community Metrics. How to evaluate?

Metrics 100

Metrics Community Guidelines Slides 100

Amy Sample Ward

JUNE 15, 2012

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). They were looking to harness the power of all the local food banks' (over 200) online communities." "" Apply today!

Hunger 120

Hunger Web America Case Study 120

Nonprofit Tech for Good

DECEMBER 13, 2010

For my role, social media is only about 30% of my job – I manage our paid online advertising strategy, SEO, and web analytics strategy in addition to social media. The last thing we do is measure our market share in the social media space. What is on your To Do List for 2011? I know resources are always a struggle.

Social Media 203

Social Media Conservancy Interview Media 203

Care2

NOVEMBER 20, 2012

Eric Ries adapted this philosophy to entrepreneurship in his 2011 book, The Lean Startup. His methodology — summed up in three words: Build, Measure, Learn — has the potential to revolutionize the way nonprofits engage online.

Campaign 70

Campaign Digital Model Test 70

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 29, 2011

Note from Beth : As I’m sprinting to towards the deadline of my next book on Measurement and Networked Nonprofits , co-authoring with the goddess of measurement, KD Paine , I’m grateful to have some terrific guest posts like this one from Simon Mainwaring. It demands a decision to be accountable and to apologize.

Profit 120

Profit Los Angeles Social Storytelling 120

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 22, 2010

How will you measure success? A summary of this report from AFP points to statistics from Pew Internet and American Life Millennial Study : Ninety-three percent of Millennials regularly go online, with 50 percent of this population using mobile Internet. Is mobile on your organization’s radar for 2011?

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Donor Summary Mobile Phone 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 2, 2013

This conference will be my 13th one – and every year it is a like a family reunion. Registration is still available, but you can’t make it register for the online NTC and catch a few sessions. I’m especially looking forward to learning from these sessions by colleagues: April 11, 2011 – 10:30 – Noon.

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Conference Technology Minneapolis Technique 97

NTEN

JULY 19, 2011

[Editor's note: The following first appeared in the June 2011 issue of NTEN:Change. Campaigners are right to learn from testing, measuring and message appeals from direct marketing, and the use of petitions, pledges and letters from centuries of campaigning practice.

Journal 82

Journal Sound Digital Campaign 82