Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

In early October we made the rounds to promote the book in Boston and I had a chance to meet Brooke Freedman and Brian Halligan at Hubspot. I happened to mention that I was seeing reports from nonprofit folks about the recent change in the Facebook Algorithm and Megan Keaney Anderson offered to write this guest post. What has changed?

Facebook 131

Facebook Measure Change Images 131

TechImpact

MAY 6, 2014

Mobile Marketing Association Asia, 2011) It takes 90 minutes for the average person to respond to an email. CTIA.org, 2011) Mobile coupons get 10 times more redemption rates than that of traditional coupons. Morgan Stanley, 2012) 44% of Facebook’s 900 million users access Facebook on their phone.

Statistics 121

Statistics Mobile Marketing Asia 121

Tech Soup

MARCH 27, 2012

In our 2011 Online Giving Report we've combined findings from The Blackbaud Index of Online Giving with additional multiyear giving data, which allows us to pull out a very rich set of insights. Key 2011 Online Giving Trends Include. 54% of the organizations experienced results at or above this growth rate. of the 34.8%.

Trend 50

Trend Online Giving Blackbaud 50

Nonprofit Tech for Good

NOVEMBER 29, 2010

Facebook: facebook.com/BigCatRescue. In the past year we have raised over $47,000 in an online Razoo contest and $25,000 as prize money in a Facebook contest sponsored by Chase. What is on your To Do List for 2011? Organization Size: 125 exotic cats, 9 paid staff, 107 volunteers, 80,000 supporters. Name: Carol Baskin.

Social Media 247

Social Media Interview Examples Media 247

NTEN

OCTOBER 21, 2011

The Toolkit has been one of our highest rated offerings ever – with an average rating of 4.7 Learn about the pros and cons of Facebook, Twitter, blogs, and photo and video sharing sites, based on the results of 6 months of Idealware research. out of 5 from attendees – and it has sold out each time we've offered it.

Social Media 58

Social Media Media Social Channel 58

NTEN

JUNE 29, 2011

Now they come to us, through Facebook, Twitter, and email. Talk all you want about your data – in this case, accident rates – as long as you then show it, like this. For whatever reason, we've seen a lot of great videos this month – most of them even related to nonprofit work. Keep them coming. Don't say bad things about Grand Rapids.

Linkedin 57

Linkedin Convio Template YouTube 57

Nonprofit Tech for Good

DECEMBER 28, 2010

Facebook: facebook.com/humanesociety. We’re using Facebook primarily, Twitter for feedback, dabbling in Foursquare, and starting our LinkedIn presence. We don’t use it like we use Facebook, for advocacy, fundraising, and relationship building. Organization: The Humane Society of the United States. Name: Carie Lewis.

United States 230

United States Social Media Interview Examples 230

NTEN

JANUARY 5, 2012

NTEN member and nonprofit communications expert Kivi Leroux Miller just released the 2012 Nonprofit Communications Trends Report , based on a survey of over 1200 participants at the end of 2011. You can download the complete report from NonprofitMarketingGuide.com. You can download the complete report from NonprofitMarketingGuide.com.

Communication 80

Communication Trend Report NTEN 80

NetWits

MARCH 8, 2012

Here’s a snapshot of some of the top giving days from 2011: Let’s take a closer look at the impact and strategies behind Give to the Max Day: Greater Washington. percent Facebook activation rate of people talking about the giving day—1,716 of the total 1,726 fans.

Social Media 200

Social Media Raise Washington Online 200

Tech Soup

AUGUST 1, 2012

on the Future of Fundraising back in 2011. — a number that grew by 10 percent between 2010 and 2011. Online video consumption rates are now as high as television viewer rates globally. 2011 Online Giving Grows 13 Percent — Are You Prepared to Get Your Share? Does Facebook Work for Fundraising?

Herzegovina 63

Herzegovina Fundraising Bosnia Romania 63

Care2

MARCH 23, 2012

The 2012 eNonprofit Benchmark study comes out April 5 th and is packed with great data that highlights key online fundraising and advocacy response rates as well as social media metrics. Online fundraising grew 20% in 2011. Online fundraising grew 20% in 2011. Online advocacy response rates were up 28%. Online Advocacy.

Benchmark 72

Benchmark Advocacy Stats Mobile 72

NTEN

JULY 19, 2011

[Editor's note: The following first appeared in the June 2011 issue of NTEN:Change. Yet, critics seem unduly preoccupied with tools and/or the use of metrics like open and click rates and contrast that with proven skills of movement building and civil disobedience. If you ask for your open and click rates you'll get them.

Journal 82

Journal Sound Digital Campaign 82

NTEN

APRIL 5, 2012

Other highlights: The advocacy email response rate increased by 28% from 2010, to 3.8%. The median nonprofit email-driven donation form had a completion rate of 17%. The average nonprofit Facebook fan page had 31,473 users, defined as people who “Like” a fan page. Annual list churn was 19%.

Benchmark 64

Benchmark NTC Studies NTEN 64

Care2

NOVEMBER 8, 2011

From August to October of 2011 the craigconnects team reviewed nonprofits by areas of focus to check out how they do social media and found out some great information. Check out some of the great data we found: The most talkative category on both Facebook and Twitter are Animal and Environmental Organizations.

Social Media 76

Social Media Media Social Disaster 76

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. flickr.com/photos/mikebaird.

Channel 118

Channel News Mail Blogger 118

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 22, 2012

Network for Good is launching its first ever Be Your Donor Day on October 24th to inspire nonprofits to play the role of their donors and rate how they are performing from the perspective of those supporters. Share on Facebook : Network for Good declares October 24th as “Be Your Donor” Day.

Donor 104

Donor Info Pledge NTC 104

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 23, 2012

As a social media specialist at MomsRising.org and a Latina who has published a blog for seven years, has two Facebook pages, a Twitter account, a LinkedIn page and now a newly opened Pinterest account, easily the biggest misconception I have encountered is that Latinos are not online. As of August 2011, an astounding 8.1

Twitter 101

Twitter Support Build Newsletter 101

ASU Lodestar Center

NOVEMBER 17, 2011

My experience searching for Bob is concrete evidence of the helpfulness of various social networking sites (SNS) like LinkedIn and Facebook. As can be noted, many are on multiple sites: Facebook – 92%. 52% of Facebook users access that site at least once a day. ".a 52% of Facebook users access that site at least once a day. ".a

Research 70

Research Social Network Internet Linkedin 70

Nonprofit Tech for Good

JANUARY 8, 2012

UPDATED 1/8/12: Thanks to the launch of Google+ Pages for brands, Google+ traffic hit an all time high in December 2011 and it’s likely that the trend will continue in 2012. In short, you have to be a real person on Google+ before you can use the community to build a brand for your nonprofit – just like Facebook. Powerful stats.

Google 206

Google Practice gMail Avatar 206

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2011

I’m at the Innogive 2011 Conference today. We had a 50% response rate. So, while we were waiting, I asked the panelists to take bets. Geoff Livingston gave an overview of mobile trends , mentioning that the adoption rate of mobile phones and tablets are higher than Twitter now and mobile is now part of our lives.

Integration 97

Integration Mobile Conference Strategy 97

Tech Soup

OCTOBER 17, 2012

(Windows Phone) is a point-of-care smartphone application that addresses child mortality rates by lack of detection and availability of treatment for malaria. The app was a finalist in Microsoft's 2011 Imagine Cup, a student technology competition.

Teen 65

Teen Netsquared Student Library 65

Care2

FEBRUARY 15, 2012

The Give to the Max Day Facebook page had a 99.4% talking about rate (1,716 of the total 1,726) rolling into days after the event. National Archives launched its Citizen Archivist Dashboard in December 2011. So what’s the secret to this event’s success? Location: The William G.

Social Media 65

Social Media Media Social DC 65

Connection Cafe

MARCH 9, 2011

Before we jump into the laundry list, Convio's Facebook page is your one-stop shop for upcoming Convio events - bookmark it for future reference! This conference has over 4,000 professional fundraisers registered in 2011 and is in Chicago this year. some of us from Convio in the coming months (including yours truly!). Convio Summit.

Convio 46

Convio PDF Baltimore Maryland 46

NTEN

SEPTEMBER 2, 2011

There is little argument that email and social media platforms like Facebook and Twitter are fast becoming mandatory tools for supporter outreach. Since the adoption of web enabled smartphones has advanced at an astronomical rate, it's important to accommodate this ever expanding audience. By Bob Jones, CEO, CharityCall LLC.

Social Media 82

Social Media Mobile email Media 82

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2010

You might think of Facebook as an important social network, but it is now also the third most popular video site on the web. If you see conversions increase along with play-through rates, great. If your play-through rates increase but your conversions don’t, try optimizing with new content or removing the video altogether.

Video 106

Video El Salvador Donation Fundraising 106

Connection Cafe

NOVEMBER 22, 2011

According to the 2011 Millennial Donors survey, 65% of people surveyed want to find guides on charity websites on how their support could make a difference and 52% want to learn about volunteer opportunities. As Twestival founder Amanda Rose told us, $264,000 wasn't raised in one day by them on Twitter.

Charity 51

Charity Digital Cancer Offline 51

Amy Sample Ward

JUNE 22, 2011

Today, I’m live blogging a few sessions from the 2011 Millennial Donor Summit. They recommend you begin with email before you branch into social media, like facebook or mobile. This session focuses on Millennial Donors, with Angela White from JGA presenting. What did they find out in the Millennial Donor Report?

Research 224

Research Donor Gift Leadership 224

NTEN

SEPTEMBER 12, 2011

Social Networking Links: links to Facebook, Twitter, etc. The summer 2011 program included 115 participants who also exceeded goals, raising a total of $125,000! Include quick instructions that direct people to the "Make a Pledge" link at the bottom of the page where they can enter their donation and credit card information.

Personal 70

Personal Experiment Online Fundraising 70

NTEN

SEPTEMBER 21, 2011

Writing last month's post about how NTEN differentiates between types of open rate made me think about the ways we've worked to boost our numbers. We're on pace to deliver more than 1,000,000 messages in 2011, so our data is beginning to amount to something meaningful. in 2010, but have bumped that up to 23.5% so far this year.

Rate 92

Rate Open Spam Test 92

Care2

JULY 22, 2011

Email goes direct to the inbox, our online strategy metrics are led by terms like open rate and clickthroughs, and online fundraising campaigns depend on email marketing. Angry Birds on your iPhone or getting people to read your Facebook page updates on their phone. Today, “mobile&# is receiving lots of attention. Your email?

Mobile 77

Mobile email Strategy gMail 77

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. The new time allotment and updated tool list is as follows: Facebook, Twitter, Google+ and YouTube: 15 Hours Weekly. Upload more photos.

Social Media 258

Social Media Social Chapter Media 258

NTEN

MARCH 31, 2011

We had, ahem, a few problems with the wireless Internet at the 2011 Nonprofit Technology Conference. And the 2011 Nonprofit Social Network Benchmark Report found that 30% of the organizations that have raised more than $100,000 on Facebook have budgets under $5 million. Read more posts on our blog.

Tutorial 58

Tutorial Benchmark YouTube NTC 58

Connection Cafe

MARCH 19, 2012

Outreach utilizing Girl2Woman.org skyrocketed our organic registration rates drove our Facebook following to record numbers. For instance, our 2011 end of year online fundraising campaign brought in what we raised over the course of the entire year in 2007.

Convio 29

Convio Boston Skype Raise 29

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. The new time allotment and updated tool list is as follows: Facebook, Twitter, Google+ and YouTube: 15 Hours Weekly. Upload more photos.

Social Media 207

Social Media Social Chapter Media 207

NTEN

JUNE 22, 2011

Today, I'm live blogging a few sessions from the 2011 Millennial Donor Summit. They recommend you begin with email before you branch into social media, like Facebook or mobile. This session focuses on Millennial Donors, with Angela White from JGA presenting. What did they find out in the Millennial Donor Report?

Research 59

Research Donor Gift Leadership 59

Nonprofit Tech for Good

JUNE 29, 2011

Written for the March 2011 issue of Fundraising Success Magazine , where I am writing a quarterly column throughout 2011. * * * * * * * * * * *. Like other early adopters of the day, I was more than eager to pay the $200 Donate Now account sign-up fee and high donation-processing rates.

Social Media 197

Social Media Results Donation Online 197

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

Social media tools for engaging and capturing the work of crowds include: wikis, custom platforms or web sites that facilitate voting, rating, giving feedback, adding content, or funding. And, you can use social media tools such as Twitter, Facebook, Blogs, to support engaging crowds to participate in the activity. 3) Crowd Voting.

Measure 96

Measure Fund Impact Minnesota 96