Care2

JUNE 15, 2011

But what if you don’t have the budget or staff to focus on eight (or eighteen) different giving channels? Join us on Wednesday, June 29 from 3:00 PM – 4:00 PM ET for Multi-Channel Fundraising: Magic or Myth? And, what if you are “firing on all cylinders&# but you’re still not seeing magical multichannel results?

Channel 58

Channel Fundraising Blackbaud Advocacy 58

NetWits

JUNE 19, 2012

Multi-channel components. A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. Marketing Sherpa’s 2011 Email Benchmark Report found sending emails based on behavior was one of the most effective ways to improve the relevancy of your emails.

email 150

email Test Conference Benchmark 150

Nonprofit Tech for Good

DECEMBER 20, 2010

A present, all of our marketing and volunteer recruitment campaigns really rely on social media to spread the word and energize our audience and so we use tools built into the aforementioned interfaces to help us measure the effectiveness of a campaign. All the while, you’ve got to measure, track and re-adjust.

Social Media 189

Social Media Foundation Examples Media 189

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

I asked Best Friends Marketing Coordinator Claudia Perrone how they were measuring success. The ultimate KPI, of course, is dog adoptions. Michelle, was a participant in the Measuring Networked Nonprofit peer learning groups supported through my work as Visiting Scholar at the Packard Foundation.

Turkey 101

Turkey Social Media Mobile Oracle 101

Beth's Blog: How Nonprofits Can Use Social Media

MAY 5, 2011

I’m really curious about how networked nonprofits can use measurement and make decisions using data to get more impact from networked approaches. I want to hear about your successes and challenges in making your networked nonprofit more effective using measurement and data to make decisions about effective use of emerging media.

Social Media 102

Social Media Results Data Learning 102

Amy Sample Ward

JUNE 6, 2012

Salesforce had acquired collaboration tool company Stypi in May 2012, as well as social media monitoring platform Radian6 in March 2011." After all, building and maintaining a meaningful social media presence requires a significant investment of time — and it’s not always easy to measure the return on that investment.

Web 117

Web San Francisco Bookmarking Search 117

NTEN

OCTOBER 21, 2011

Define which social media channel(s) are most appropriate to implement based on your organizational goals. Discover how to measure whether your efforts are succeeding. at your organization, managing expectations about and resistance to organizational use of social media channels.

Social Media 58

Social Media Media Social Channel 58

Nonprofit Tech for Good

NOVEMBER 29, 2010

The ROI for us is measured in lives saved more than just the money raised to do so. What is on your To Do List for 2011? Our plan for 2011 is to keep growing the relationships we have been building in all of these social arenas and to roll out our new website. Are you tracking Return on Investment (ROI), and how?

Social Media 254

Social Media Interview Examples Media 254

Nonprofit Tech for Good

DECEMBER 13, 2010

I know our YouTube channel started in 2007. We have a decentralized team of 10+ staff contributing stories to our social media channels. Secondly, we look at the traffic driven from these channels and if they trigger a conversion event on our site. The last thing we do is measure our market share in the social media space.

Social Media 206

Social Media Conservancy Interview Media 206

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 22, 2010

Mobile can’t be this separate tactic or channel in your communications strategy. What is your message and what do you want the audience to do? How do your all your communication channels work together to inform, engage, and motivate? How will you measure success? Is mobile on your organization’s radar for 2011?

Donor 98

Donor Summary Mobile Phone 98

DNL OmniMedia

FEBRUARY 3, 2023

The format will work for pretty much any event type, including: Auctions 5Ks Fundraising concerts Conferences/panels Galas Remember, as you plan a hybrid event, come up with ways to engage both audiences in equal measure. Conduct a bit of market research to determine your target audience’s preferred communication channels.

Strategy 52

Strategy Nonprofit Audience Hosting 52

Care2

SEPTEMBER 2, 2011

If you haven’t started, it may be time for your organization to pay special attention to how online and offline work as complimentary fundraising channels, rather than competing initiatives, so you can improve overall giving through multichannel marketing. coordinated, thoughtful multichannel marketing is still pretty rare.

Offline 73

Offline Blended Mail Channel 73

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2013

.” The book offers up advice and techniques on how to make your online channels – email marketing, web site, and newer tools like mobile and social media work together in a sophisticated strategy or your organization to reach its advocacy, fundraising, or community building goals.

Campaign 97

Campaign Online Chapter Model 97

Connection Cafe

DECEMBER 15, 2010

Starting over may not be an option, but in the absence of that, here are ten things event fundraisers and marketers should be considering to reinvent their plans for 2011: Become more data driven. Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy.

Marketing 55

Marketing Tips Online Analysis 55

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

Last week, I facilitated an interactive keynote in Seattle at 2011 Tech for Good Leadership Summit sponsored by Microsoft Community Affairs , in partnership with NPower Seattle. By all accounts , the event held the space for peer learning. What people in the room were most hungry for were tips and steps on listening and measurement.

Knowledge 97

Knowledge Seattle Social Media Measure 97

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 29, 2011

Note from Beth : As I’m sprinting to towards the deadline of my next book on Measurement and Networked Nonprofits , co-authoring with the goddess of measurement, KD Paine , I’m grateful to have some terrific guest posts like this one from Simon Mainwaring. Simon blogs at simonmainwaring.com and tweets @simonmainwaring.

Profit 120

Profit Los Angeles Social Storytelling 120

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 2, 2013

I had a blast designing this session to make interactive and invite lots of audience participation on the back channel. The speakers bring great perspective to the topic and we will have a lot of fun with this topic. Using Data to Measure Your Mission – Laura Quinn. April 12, 2013 – 1:30-3:00 PM. April 12 at 8:30-10.

Conference 97

Conference Technology Minneapolis Technique 97

NTEN

JANUARY 14, 2013

The Center wanted to expand its reach, connections, and impact using social media and received grant funding in 2011 for social media planning and implementation through 2012. Though it seems like a lot of channels, it is manageable with shared responsibility.

Social Media 96

Social Media Collaboration Org Media 96

ASU Lodestar Center

APRIL 10, 2013

organizationally, our mission and trust in our social media channel. more engagement with the posts and what channels were most effective. If something didn’t work, tailor your success measures. He graduated from Arizona State University in 2011 with a BIS concentrated in technical communications and film & media studies.

Social Media 90

Social Media Media Social Arizona 90

Bloomerang

JANUARY 7, 2022

Quite simply, donor retention is a measure of how many donors continue to donate to your organization. In 2011, the DonorVoice collaborated with around 250 nonprofits to find out what they had done well to keep about 1,200 donors loyal for many years. How can you easily offer additional ways to give or open up more engagement channels?

Retention 86

Retention Donor Guide Rate 86

Amy Sample Ward

JUNE 15, 2012

Semphonic Web Analytics Consulting: The X Change Non-Profit Analytics Challenge – "The Non-Profit Analytics Challenge is a rare opportunity for the brightest analysts in the digital measurement field to collaborate & assist non-profit organizations to optimize their websites.

Hunger 120

Hunger Web America Case Study 120

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2012

Disparate marketing channels complicates the life of the average NPO today. The campaign is an example of an integrated social/mobile campaign that seamlessly integrates the message across different channels for different audiences. Goodwill has learned from measuring its mobile strategy. Check it out on your mobile phone.

Mobile 99

Mobile Conference Resource Social 99

NTEN

SEPTEMBER 6, 2011

Research firm Quorus Consulting Group polled 2,003 teens and adults in April 2011. Channel of Influence. Regarding which "channel of influence" most influences mobile giving, among the six percent of respondents who made a text-to-give donation, more than two-thirds (68 percent) were prompted by a newscast or radio mention.

Attitude 95

Attitude Mobile Giving Canada 95

Connection Cafe

JANUARY 17, 2012

The Art & Science of Multi-Channel Fundraising : An e-book with the latest and greatest best practices and case studies. ” By Chip Bell, Summit 2011 keynote speaker. Level Best : Better understand evaluation and measurement tools for valuable, practical results. Read our own Seth Merritt's book review now.

Case Study 55

Case Study Org Nonprofit Chapter 55

Tech Soup

NOVEMBER 14, 2011

Greg Ligon, our guest blogger for the Social Media for Nonprofits conference, is an online communications professional with experience in building a brand via online channels, social media communications, and website content development. Learn more about Greg on LinkedIn. Which tools are you using and why? Let us know in the comments.

Social Media 50

Social Media San Francisco Conference Media 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 26, 2011

I wanted to find out more about how Seafood Watch integrates its mobile strategy across its communications channel, including social media. We launched a mobile site , in 2007 aimed at feature phones, and we’re developing an Android version of the app for release in 2011. How will you measure success?

Mobile 111

Mobile Integration Strategy Green 111

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2010

I’m honored to be working with her on a training project that I’ll share more about in 2011. We were lucky enough to have Nedra stop by the Zoetica Salon and share some thoughts about how to measure social media outcomes. The book is available on Amazon or as a free download. The book is available on Amazon.

Amazon 116

Amazon Nonprofit Social Media Oregon 116

Connection Cafe

AUGUST 9, 2013

A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. MarketingSherpa’s gigantic 2011 Email Marketing Benchmark Survey found that, in the corporate world, the most effective email elements to test are: Target audience. Landing page. Subject line. Call-to-action link.

email 48

email Campaign Test Benchmark 48

Tech Soup

AUGUST 28, 2011

online community channels. This e-book from the OneVoice for Accessible ICT Coalition outlines the first measures a web developer should take towards making a site accessible. Peter Cheer shares the upcoming 2011 da Vinci Awards celebrating global excellence in assistive technology, slated for September 22 in Dearborn, Michigan.

Accessibility 44

Accessibility Voice Community Michigan 44

Connection Cafe

NOVEMBER 22, 2011

Twitter was just a channel to mobilise people to give up their time to create real offline fundraising events. According to the 2011 Millennial Donors survey, 65% of people surveyed want to find guides on charity websites on how their support could make a difference and 52% want to learn about volunteer opportunities.

Charity 51

Charity Digital Cancer Offline 51

NTEN

MAY 9, 2011

They are the result of research — measuring something quantitatively or qualitatively, formally or informally; usually involving a question, a purpose, and by necessity a methodology and instrument. All data depend on measurement, even data as common and seemingly objective as the weather. Information equals data plus communication.

Data 91

Data New York Government Digital 91

NTEN

JULY 6, 2011

In our session on Community Voice at NTEN’s 2011 Nonprofit Techology Conference, Arthur provided a case study of the LikeMinded program and how it was built based on engagement with the community. We have developed listening channels and are constantly monitoring what people are saying about WiserEarth. Be where your community is.

Voice 75

Voice Practice Community San Francisco 75

Connection Cafe

MARCH 20, 2012

In part 1 of Mobilize Those Mobile Eyes , I wrote about the different facets of the mobile channel that your organization can use to engage your constituents. Because you cannot buy a list of the mobile numbers for your constituents, you will have to obtain opt-in through existing channels. Author: Guest Blogger.

Mobile 30

Mobile Blackberry Convio United States 30

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

The measures of impact for this project include diversity, deeper and more relevant reporting, and better connection with listeners. Maine Health Access Foundation did an experiment on Facebook , including it in its channel to promote a funding opportunity but also posted the initial letters of inquiry on their Facebook page to get feedback.

Measure 96

Measure Fund Impact Minnesota 96

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

So, let’s get out the nonprofit vote for the nonprofit panels at SXSW 2011 ! Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. And yes, indeed, in 2009, there were more nonprofit focused panels and happily the trend continued at SXSW 2010.

Comment 97

Comment Artist Social Media Hype 97

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

There are two cohort groups, one working on strategic use of a single channel and a more advanced group working on an integrated strategy. With both, the process begins with setting SMART objectives and Kami Huyse points out why this is important. Increase email list sign ups through social media channels by 500 names by June 30, 2012.

Social Media 129

Social Media Media Social Chart 129

sgEngage

DECEMBER 27, 2011

Compare that to the $290 billion in total fundraising in the United States according to Giving USA 2011. Keep in mind that 92% of giving still comes from offline channels and that 32% of online donors switch to give through offline channels. million online in a single day during the 2011 North Texas Giving Day.

Raise 87

Raise Money Online Giving 87