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Is “Ambient Data” from Social Media Channels Useful for Funders?

Beth's Blog: How Nonprofits Can Use Social Media

Beth’s Blog, September 2011. The convening used participatory methods to identify topics for small group conversations related to the theme and was expertly facilitated by Allen Gunn from Aspiration. ( I wrote a reflection last week about the facilitation techniques here ). ” Lucy Bernholz, “ Data-first Philanthropy.”

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grist.org: Measuring Along the Ladder of Engagement

Beth's Blog: How Nonprofits Can Use Social Media

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. We view our social media channels as a fun on ramp to our ladder of engagement. Source: grist.

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#13ntc Nonprofit Technology Conference: Plenary Session on Failing Informatively

Beth's Blog: How Nonprofits Can Use Social Media

I had a blast designing this session to make interactive and invite lots of audience participation on the back channel. The speakers bring great perspective to the topic and we will have a lot of fun with this topic. Using Data to Measure Your Mission – Laura Quinn. April 12, 2013 – 1:30-3:00 PM. April 12 at 8:30-10.

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New Book: How To Implement Multichannel Online Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

.” The book offers up advice and techniques on how to make your online channels – email marketing, web site, and newer tools like mobile and social media work together in a sophisticated strategy or your organization to reach its advocacy, fundraising, or community building goals.

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The Knowledge is in the Room: How To Let It Out

Beth's Blog: How Nonprofits Can Use Social Media

Last week, I facilitated an interactive keynote in Seattle at 2011 Tech for Good Leadership Summit sponsored by Microsoft Community Affairs , in partnership with NPower Seattle. By all accounts , the event held the space for peer learning. What people in the room were most hungry for were tips and steps on listening and measurement.

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Innogive Conference Panel Resources: Mobile is the Needle, Social is the Thread

Beth's Blog: How Nonprofits Can Use Social Media

Disparate marketing channels complicates the life of the average NPO today. The campaign is an example of an integrated social/mobile campaign that seamlessly integrates the message across different channels for different audiences. Goodwill has learned from measuring its mobile strategy. Check it out on your mobile phone.

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10 Nonprofit Books from 2010

Beth's Blog: How Nonprofits Can Use Social Media

I’m honored to be working with her on a training project that I’ll share more about in 2011. I love the checklists, her thoughts about the impact of social media and behavior change, and the DIY market research techniques. The book is available on Amazon or as a free download. The book is available on Amazon.

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