NetWits

JUNE 19, 2012

I was there to share what I’ve learned about engaging email campaigns. A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. A quick survey’s of Tuesday’s attendees found only a few nonprofits were testing their email campaigns.

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email Test Conference Benchmark 150

Connection Cafe

AUGUST 9, 2013

Nonprofits can learn from email campaigns corporate marketers are sending. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. So, how can your email campaigns stand out? And perhaps your next tweet or mailing. 3 is important for appeal campaigns.

email 48

email Campaign Test Benchmark 48

Achieve

JULY 26, 2021

Maybe you’ve hosted a couple of events already or have launched a fundraising campaign, but have found that your messaging hasn’t resulted in many donations. or fantastic marketing materials, but a great event or campaign message must also include a compelling ask. This might be because of how you’ve framed your ask. . Get creative.

Donation 85

Donation Fundraising Tips Channel 85

Amy Sample Ward

JANUARY 19, 2011

I’m really happy to be part of the 11NTC Scholarship fundraising campaign this year. You can bid on nearly 100 items in the first silent auction , getting something great for yourself, and supporting the campaign at the same time. You can also support the 2011 NTC Scholarship Campaign by donating an item to the auction.

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Support Fund NTC NTEN 108

Bloomerang

JANUARY 7, 2022

In 2011, the DonorVoice collaborated with around 250 nonprofits to find out what they had done well to keep about 1,200 donors loyal for many years. Make sure you not only thank your donors after the gift is made but also when your campaign is over too! Hosting peer-to-peer campaigns. Thanking donors quickly. Surveying donors.

Retention 87

Retention Donor Guide Rate 87

Connection Cafe

JANUARY 5, 2011

2011 - it's a new year and a new Congress! Online advocacy doesn't work in a vacuum - it works best when it's part of a thoughtful integrated campaign that combines offline and online actions. Otherwise it looks like your campaign is simply there to build your list. Happy 2011. Author: Sally Heaven. Okay, that's that.

Advocacy 31

Advocacy Sample Facilitation Local 31

Top Nonprofits

AUGUST 17, 2021

She’s trained over 12,000 people from 2011-2017 and helped nonprofits raise millions more. She specializes in nonprofit leadership, fundraising careers, writing fundraising plans, direct mail, e-newsletters, and copy for online fundraising.

Fundraising 52

Fundraising New Jersey Empowerment Stream 52

NTEN

JANUARY 6, 2012

Will 2012 be pretty much like 2011? It replied: Based on that, plus 27 years in the field, I foresee that 2012 will be pretty much like 2011. It replied: Based on that, plus 27 years in the field, I foresee that 2012 will be pretty much like 2011. Ditto for a social media campaign. Weiner Consulting. it’s not cloud-based.

Develop 76

Develop Technology NTEN Conservancy 76

Tech Soup

AUGUST 24, 2012

Some of the 2011 Winners Were: Best Overall Use of Convio — Project On Government Oversight (POGO) was presented the award for their sophisticated use of Convio Luminate™ Online, Convio Luminate™ CRM, and Convio CMS and complementing it with social media tools and staff creativity to reach more of the general public.

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Blackbaud Award Impact Convio 60

Nonprofit Tech for Good

NOVEMBER 29, 2010

Who maintains your social media campaigns? We also have quite a bit of anecdotal evidence that our online efforts are paying off because when people mail in a check they will often say something like, “I loved your YouTube video of the cats playing with pumpkins,&# or “I found you on facebook.&#.

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Social Media Interview Examples Media 254

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. “Declining response rates illustrate a saturated channel with undifferentiated messaging and campaigns, said the report. ” The average online gift was $89. Email List Growth.

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Benchmark Studies Money Raise 70

NTEN

SEPTEMBER 22, 2011

[Editor's note: The following is an excerpt of a case study in the March 2011 issue of NTEN:Change. But when it comes to running a big fundraising campaign, good planning doesn’t just improve your quality of life – it improves the bottom line. First, we used earlier campaigns to build momentum. We all know we should do it.

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Case Study Test America Studies 75

Amy Sample Ward

MAY 3, 2011

" Kiss Malaria Goodbye – I really like the use of video and the compelling message/ask in this campaign: kiss! Get free postage and mail books you can spare to a child in need. | Basic elements that should be considered in any campaign. What do you think? What do you think?

Web 111

Web Offline Bookmarking Facilitation 111

Nonprofit Tech for Good

FEBRUARY 1, 2011

Who maintains your social media campaigns? With specific social media campaigns, it is easier to have specific goals and measure whether or not you met them with the time allotted. We did do a mobile text campaign after the Gulf oil disaster that raised us more than $150,000. What is on your To Do List for 2011?

Social Media 190

Social Media National Interview Examples 190

Care2

JUNE 2, 2011

Blackbaud just released the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report. According to the study, it’s challenging to retain donors online, particularly if you don’t have a direct mail program in place. and includes transactions for over 15 million donors and $1 billion in revenue.

Results 68

Results Fundraising Case Study Mail 68

Care2

MAY 18, 2012

Yesterday in Washington, DC, Target's senior fundraising analyst Paige Grainger gave a terrific "state of the nonprofit industry" talk, which summarized key findings from Target's latest, 2011 Index. Channels covered included online, direct mail, telemarketing and canvassing. The full report is here. A sobering one, overall.

Donation 72

Donation Studies Headline Washington 72

Nonprofit Tech for Good

DECEMBER 13, 2010

Who maintains your social media campaigns? Direct mail and e-newsletters are still the leaders. We have a small mobile site at m.nature.org and we’ve done a couple of text-to-give campaigns. What is on your To Do List for 2011? I’d love for people to check out our last social media campaign called Green Gift Monday.

Social Media 206

Social Media Conservancy Interview Media 206

Care2

JANUARY 21, 2012

So how did you do in 2011? does paid acquisition campaigns for hundreds of nonprofits. Encourage those who respond to your postal mail, telephone appeals, and special events to sign up for your email list – offer incentives like special content, matching gifts, and online premiums. . Utilize the Google Adwords grants.

Adwords 72

Adwords Fundraising Tips Convio 72

NTEN

APRIL 14, 2011

[Editor's note: The following first appeared in the March 2011 issue of NTEN:Change. Nonprofits are using QR codes as a way to provide potential donors or activists with more information about their cause: create a catchy ad, mailing, or paper flyer with a QR code to find out more or direct donors to a specific URL. (At

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Badge Journal Phone Profile 99

NTEN

JANUARY 17, 2012

As of November 2011, 89.6 So is the rapid rise in mobile email changing how subscribers engage with our email campaigns? In 2011, we worked with several national non-profits to answer that question. (And if they’re not, they will be soon!). million Americans are using their mobile phones to access their work or personal email.

Mobile 89

Mobile email Phone National 89

Care2

MARCH 27, 2012

Did you know that in 2011, 16% of new donors gave via online gifts up from 9% in 2007? They have also been timing campaigns around issues or around offline efforts. For your nonprofit that could be acquisition mailing and telemarketing campaigns or whatever other offline promotions and marketing you are doing.

Channel 59

Channel Fundraising Offline PowerPoint 59

Care2

AUGUST 16, 2014

Forward this to all the girls online” By 2011 the meme evolved a couple of times. On January 8, 2011 the meme ranked number 11 on Google Trends search queries and the Susan G Komen Foundation said that their Facebook page grew by over 100K “likes” in 24 hours. In 2011 he was diagnosed with ALS.

Meme 77

Meme Cancer Awareness France 77

sgEngage

JANUARY 3, 2012

Back in 2010, I wrote about all the direct mail pieces that I had collected over a year. This time I collected all of the nonprofit emails that I was sent between December 15, 2011 and January 1, 2012. Several nonprofits ran matching gift campaigns and others focused on outcomes. Tax Deduction 2011. Last chance!

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email Fundraising Gift Attention 91

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 23, 2012

As of August 2011, an astounding 8.1 Both these newsletters are also viewed by hundreds of Latinos on LinkedIn, and for me personally, I was alerted of the mentions via e-mail. She collaborates with the organization’s campaign directors in reaching out to mothers through social media campaigns on the blogs, Facebook and Twitter.

Twitter 101

Twitter Support Build Newsletter 101

Amy Sample Ward

OCTOBER 14, 2010

While multi-channel outreach such as action alerts, microsites, social media, fundraising appeals, direct mail and telemarketing are good strategies to have in your toolbox to fundraise and market your organization; it’s simply not enough anymore.

Skype 111

Skype Web Bookmarking Law 111

NetWits

FEBRUARY 7, 2012

” Gregory’s not talking about subject lines exactly, but about how the ubquitous, “E-mail not displaying correctly? Campaign Monitor found that as of June 2011, iOS and Gmail accounted for up to 23% of email clients. View it in your browser.” ” line had taken over his mobile in-box.

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Template Mobile email San Francisco 167

Connection Cafe

JULY 23, 2019

From hosting special member events to fulfilling membership cards to all related marketing, mailings, and collateral, everything adds up fast! Traditional membership programs issue paper/plastic cards and use a combination of direct mail and email marketing to reach their constituents. Competition for Loyalty.

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Museum Trend Mail Culture 34

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2011

I’m at the Innogive 2011 Conference today. What is the key to a viral campaign which combines these outreach tools. In this case, we were talking about how to integrate the use of mobile technology into multi-channel campaigns with an emphasis on social. Text Poll App from MobileCause. The focus is on Mobile Giving.

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Integration Mobile Conference Strategy 97

Achieve

MAY 19, 2022

For example, you could automate email campaigns to avoid hitting send on each and every email. This could involve email, direct mail, video, social media, and more. Leveraging his software background, he built most of the tools his charities used, and in 2011 he launched Handbid at his own fundraising event. automation.

Tips 59

Tips Organization Charity Software 59

ASU Lodestar Center

MARCH 5, 2014

posted by David Clain Founder Camelot Campaigns More and more nonprofits are shifting their fundraising focus online—and for good reason. Online fundraising platforms are making it easier than ever for donors to contribute when and how they want to, and they eliminate some of the costs of direct mail solicitations and in-person events.

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Online Fundraising Test Arizona 56

Connection Cafe

NOVEMBER 15, 2011

We recently released our most up-to-date Atlas of Giving report that takes a look at current giving trends to provide guidance for nonprofits on what to expect (and not to expect) as we finish out 2011 and roll into 2012. percent in 2011 through October. percent from April 2011. percent better than September 2011.

Money 29

Money Raise Charity Blogger 29

Care2

JUNE 21, 2013

How leading nonprofits use benchmarks to optimize their campaigns. Elizabeth Nielsen — Director of Interactive Marketing, Feeding America Liz Nielsen co-leads Feeding America''s national direct marketing program — including digital media, email/web fundraising, direct mail and telemarketing.

Benchmark 56

Benchmark Measure America Blackbaud 56

Connection Cafe

NOVEMBER 4, 2011

Congratulations to United Way of Lake County (UWLC) for receiving the 2011 Innovator Award in the Peer-to-Peer Fundraising category! Check out what Valerie Petersen, Marketing Communications Associate at UWLC, has to say about their Page It Forward personal fundraising campaign and how they exceeded their goal by more than 50 percent.

Convio 28

Convio Award Mail Channel 28

NTEN

JULY 13, 2011

The 2011 eNonprofit Benchmarks Study is a joint project of M+R Strategic Services and the Nonprofit Technology Network (NTEN). The 2011 eNonprofit Benchmarks Study (available at www.e-benchmarksstudy.com The 2011 Benchmarks average unsubscribe rate is 0.23%. benchmarksstudy.com if you haven’t read it yet!) How’s yours?

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Benchmark Rate Studies Consultant 59

NTEN

JANUARY 3, 2012

We re-visted this topic this summer for the 2011 Nonprofit Data Ecosystems survey, and are happy to release the report today (free for NTEN members). > > Find out more and get the report (free for NTEN Members!). > Get the report today (free for NTEN Members!).

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Survey Report Data NTEN 72

Connection Cafe

JULY 19, 2011

This has me thinking a lot about timing of fundraising promotions – mail drops, events, and campaigns. We plan our mail drops on a predetermined schedule never based on forecasted charitable economic conditions… and, we are afraid to change the dates because it might screw up our comparisons to previous years.

Environment 29

Environment Comparison Mail Cancer 29

Connection Cafe

NOVEMBER 26, 2013

As a fundraiser, you pour your heart and soul into preparing the year-end campaign, but by the time the champagne has popped, the new year is off to the races before you have time to catch your breath. In fact, the 2013 Online Benchmark Report reported monthly giving revenue increased 27 percent in 2012 over 2011. We’ve all been there.

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Build Donor Channel Sound 38