Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 10, 2013

One of the fun exercises I facilitated is a “Fishbowl” where a small group of participants go through the process of generating ideas for an editorial calendar based on their key goals and audience definition. This is a great tool to help them do just that, thanks for sharing it! ” – John Kenyon, 2013. Great idea!

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sgEngage

DECEMBER 9, 2021

This figure represents a massive adoption of this connective tech with only 5% of American adults using social media in 2005 and 50% in 2011. [1]. It’s no secret that video is a very strong marketing tool. According to Pew Research Center, 72% of the American public uses some type of social media. Art Fund “See Everything”.

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Nonprofit Tech for Good

DECEMBER 20, 2010

What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Which tool has been surprisingly useful in getting out the word about your organization and its programs? I also love Twitter, but that’s just my personal obsession with the tool!

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 17, 2011

I was lucky enough to work along side Mark Horvath and Shawn Ahmed , both experts at capturing stories on video and sharing through social channels. This post is a roundup of the videos, photos, and tweets from the day. Since Mark works solo, this is a useful tool. My role was to document the event and collect stories.

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NTEN

SEPTEMBER 27, 2011

[Editor's note: The following first appeared in the September 2011 issue of NTEN:Change. After Hours Posting Timing is important for a communications channel like Facebook. You'll also lose the spontaneity that is important for this type of conversational channel. By Beth Kanter, Beth's Blog.

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ASU Lodestar Center

JANUARY 26, 2012

I re-evaluated the mission and audience of the organization and found a healthy mix. As these channels grew I knew we had the ability to create more messaging with media on YouTube. We have a camera and FlipCam ( R.I.P. ) that we use to record videos of events and presentations to our youth and highlight them on our channel.

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NTEN

MARCH 18, 2011

I was lucky enough to work along side Mark Horvath and Shawn Ahmed , both experts at capturing stories on video and sharing through social channels. Since Mark works solo, this is a useful tool. Mark calls this "reality tweeting" and writes his tweets in a style that engages his audience and leaves them wondering what will come next.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2011

I’m at the Innogive 2011 Conference today. Can mobile drive volunteers activists, to engage across other media channels? What is the key to a viral campaign which combines these outreach tools. Text Poll App from MobileCause. The focus is on Mobile Giving.

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NTEN

MARCH 24, 2010

How to make the most of a crisis situation with cross channel integration. If used effectively -- and not just as a one-way messaging platform with passive audiences -- mobile use can be an ideal tool to create and strengthen relationships with supporters new and old to your organization. Session: Are you ready to react?

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NTEN

MARCH 24, 2010

How to make the most of a crisis situation with cross channel integration. If used effectively -- and not just as a one-way messaging platform with passive audiences -- mobile use can be an ideal tool to create and strengthen relationships with supporters new and old to your organization. Session: Are you ready to react?

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Channel Rhode Island Charlotte Integration 44

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 17, 2011

After facilitating a panel at the Innogive Conference on integrating mobile into multi-channel nonprofit campaigns , I headed to a special event hosted by Google to celebrate the launch of Google for Nonprofits. Each panel allotted ample time for Q/A from the audience which consisted of nonprofit techies and bloggers.

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Google Adwords Screencast DC 119

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

Michelle’s project was focused on measuring engagement through multiple channels, but especially Facebook. Specific measurable objectives included: Increase page likes to 12,000 by 12/31/2011 (achieved on 12/1/11). Primary measurement tool: Facebook Insights. Use visuals to tell our story and reach friends of fans.

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Turkey Social Media Mobile Oracle 101

NTEN

APRIL 11, 2011

At the Nonprofit Technology Conference last month, I got the chance to sit in on the session about the 2011 Social Networking Benchmark Report. My answer was that we're still a couple of years out, but we're getting closer and closer to processes and tools that will let us make sense of this. What do I do with all these interactions?

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

Last week, I facilitated an interactive keynote in Seattle at 2011 Tech for Good Leadership Summit sponsored by Microsoft Community Affairs , in partnership with NPower Seattle. By all accounts , the event held the space for peer learning. Don’t Just Research Your Audience, Make Them Part of the Presentation.

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Knowledge Seattle Social Media Measure 97

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2012

Disparate marketing channels complicates the life of the average NPO today. Learn about the tools available that bring mobile, web and social together. The campaign is an example of an integrated social/mobile campaign that seamlessly integrates the message across different channels for different audiences.

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Mobile Conference Resource Social 99

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 29, 2011

The beauty of effective storytelling is that it ensures your brand makes an emotional connection with its audience and that’s when social media works best for you. Familiarity: Every member of a non-profit should engage in social media themselves to understand the tools and the human dynamics that drive engagement.

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Tech Soup

DECEMBER 29, 2011

The Online Community MeetUp ended 2011 by shifting the focus to the meetup organizers – the TechSoup Online Community and Social Media Team. Graves manages communications via TechSoup's many social media channels. Panganiban spoke of his work in the Nonprofit Commons on Second Life.

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NTEN

SEPTEMBER 2, 2011

There is little argument that email and social media platforms like Facebook and Twitter are fast becoming mandatory tools for supporter outreach. These communication channels provide nonprofit organizations with an immediate and effective way to solicit, cultivate, and engage donor support.

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Connection Cafe

AUGUST 9, 2013

A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Use Personalized Messaging on Different Audiences. Delivering personalized content to your audiences can significantly increase click-through rates. Your audience segments, though, may not be large enough to test.

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email Campaign Test Benchmark 48

Tech Soup

NOVEMBER 8, 2011

a brand via online channels, social media communications and website content. Two weeks before the 2011 San Francisco municipal elections, mayoral candidate David Chiu. In the David Chiu world, it refers to a continuous feedback loop that includes both online and offline channels. development. Learn more about Greg on LinkedIn.

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Tech Soup

AUGUST 28, 2011

online community channels. But he goes on to offer a nifty resource that is aimed at a more general audience while not attempting to be comprehensive. Peter Cheer shares the upcoming 2011 da Vinci Awards celebrating global excellence in assistive technology, slated for September 22 in Dearborn, Michigan. Tools for Free.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

In 2011, HubSpot’s Dan Zarrella conducted extensive research on the topic of social media timing. Sorted below in the HubSpot social media tool, you can see that we have had good success sharing content with our audience in the mornings. Lists turn Facebook into a media consumption channel in addition to a social network.

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Tech Soup

NOVEMBER 14, 2011

Greg Ligon, our guest blogger for the Social Media for Nonprofits conference, is an online communications professional with experience in building a brand via online channels, social media communications, and website content development. Which tools are you using and why? Learn more about Greg on LinkedIn. Let us know in the comments.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org has succeeded in connecting with a younger audience that not only reads its content but is also inspired to take action. grist.org’s ladder of engagement is elegantly simple and illustrates how their audience makes this journey from passive consumers of information to sustainable living champions. Source: grist.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

So, let’s get out the nonprofit vote for the nonprofit panels at SXSW 2011 ! Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. What should we be building to help artists make and sell art, engage their audiences, and connect to other artists?

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Tech Soup

NOVEMBER 28, 2011

Veterans Hackday 2011 , kicked off a couple of weeks ago, and alotted their participants four days to create something that will benefits our veterans. Hacking Autism was launched in June 2011 to seek new ideas for technology applications beneficial to people with autism. Bigger Is Better.

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Connection Cafe

AUGUST 23, 2013

Social media channels are essential tools for extending your reach. Have an event hashtag that lets people tweet about the experience preparing and participating, but also broadcast messages to a wider audience by using existing hashtags that relate to the cause your event supports. Use relevant hashtags.

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NTEN

MAY 9, 2011

The next step is to make those data meaningful, relevant and actionable information by communicating them in some way via a channel to an audience. Data Next, communication turns data into information In gathering data, we've only created the potential to inform. Information equals data plus communication.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

There are two cohort groups, one working on strategic use of a single channel and a more advanced group working on an integrated strategy. With both, the process begins with setting SMART objectives and Kami Huyse points out why this is important. Increase email list sign ups through social media channels by 500 names by June 30, 2012.

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Social Media Media Social Chart 129

NetWits

APRIL 11, 2012

adults use smart phones as of February 2012, up 11% from May 2011 and 10% said that their phone was their primary means of getting online. Key Takeaway : From websites, to email, to apps to social media, having a mobile strategy that’s executed across all your online channels is a key part of future growth. Check out the slides here.

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Achieve

JULY 14, 2022

Email is a tried-and-true marketing tool in the mission-driven sector. Despite the rising popularity of other digital channels like social media and. Despite the rising popularity of other digital channels like social media and. John founded Snowball in 2011. online donor engagement. text messaging. email is not dead!

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Connection Cafe

JULY 11, 2019

The internet makes it easier than ever to create content and become an influential individual…since its founding in 2011, Creators on Twitch have raised over $115 million for over 300 charities across the globe. Multiple Creators on multiple channels raising as a team. CreatorCamp. Keep it Creator-focused. alerts and tracking).

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2011

For many years, wish.org primarily served as a direct response promotional channel, with every change designed to shorten the path to a transactional relationship. Recently, we adopted a new vision for wish.org and our online channels, including social networks. Active Social Engagement/Sharing Channels. Content Curation.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

Last month, I heard a talk by author Jonathan Salem Baskin about his soon to be published book, “ Histories of Social Media.&# The book looks at social media concepts and ideas, asks is this really new? The technology tools certainly are, but history provides a context for every behavioral quality of new media.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2011

The 2011 September Campaign. Is this a multi channel campaign? There are a plethora of free tools you can use for online measurement but it is easy to get lost in the details. Our 5-year-anniversary video from charity: water on Vimeo. Tell me a little about your strategy and tactics.

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Interview Central African Republic Ethiopia Metrics 101

Tech Soup

SEPTEMBER 29, 2011

writing on the web regularly to communicate with their audience. Share your tips, tactics, tools, and techniques for effectively curating to serve your audience. Share your tips, tactics, tools, and techniques for effectively curating to serve your audience. This tool includes. Many organizations today are.

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