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Thoughts from EMSA 2010

NetWits

The week before last, I was lucky enough to attend the Email Marketing Summit Australia 2010 (EMSA). The majority of information was focused on organisations working for profit, but there were a lot of takeaways that are just as relevant in the Nonprofit world as well. Avoid using ‘click here’ in your email copy.

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

It usually doesn’t work out so well. Said another way – what works offline also works online. 3) A university found their newsletter open rates increased by 7-12% when they personalized the first story within a newsletter to different audiences. Ever buy something that’s “one size fits all?”

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professionals

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Remember Me? 5 Website Tips to Retain Loyal Donors

NetWits

Nonprofits work hard to bring volunteers in and train them, but all too often the training and retaining ends there. As an example, I volunteered for years at an local organization working in one specific area on a weekly basis. What can you as an organization do differently to reignite their interest?

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Marketing and Engagement: Making the most of your Emails

Amy Sample Ward

From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. Meanwhile, unsubscribe rates held steady from 2009 to 2010. Those unsubscribe numbers don’t indicate that you should stop or change that message, but that you should work to more closely segment your list and target your messages.

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The #1 Way to Raise More Money Through Peer-to-Peer Fundraising Events

NetWits

To get the most from your event this year, it’s important to realize that your participants are a diverse group and you need to speak to each group differently. Your participants have different motivators, perspectives and needs. Superstar fundraisers respond differently than those who raise the minimum. Check out the results ….

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11 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

The truth is I think it has only just begun and that we’re on the cusp of a radical transformation in how we use the Internet in our personal and work lives as well as how we use it to foster social good. Your supporters also want to see what your staff and working space look like – the human beings behind the avatar, if you will.

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Program Management Statistics: 12 Stats and How to Use Them

Get Fully Funded

Once you’ve examined the current impact of your organization, you can work with these metrics to aim for future goals and improvements. As you work closely with your constituents, be sure to keep stakeholders such as board members connected with your goals by updating them with easy-to-follow impact data. Cost Per Successful Outcome.