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Thoughts from EMSA 2010

NetWits

The week before last, I was lucky enough to attend the Email Marketing Summit Australia 2010 (EMSA). It can be great to stand back, and look at basics such as these, as we all have a tendency to get buried in our data and to lose our way from time to time.

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

3) A university found their newsletter open rates increased by 7-12% when they personalized the first story within a newsletter to different audiences. What if I don’t have the data? MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008.

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professionals

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Things We Like (April 2010)

NTEN

Open Data ! Then, of course, there's Big Data , which may or may not tranform the social sciences -- hopefully not in the same way Big Oil helped transform the environment. Tags: Newsletter NPTech NTEN Things We Like. The oldest tree in the world has been around since before the first pyramids were built. You're welcome.

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Things We Like (March 2010)

NTEN

You need to read it -- after you read her article in this newsletter. Data is becoming an art form , but who does your information belong to? Tags: Newsletter NPTech NTEN Things We Like. Lucy Bernholz's " Open Philanthropy: A Modest Manifesto " is awesome. It's right up there. Go on, scroll up. Godzilla haikus.

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Things We Like (June 2010)

NTEN

We have so many data-themed links this month, you should probably take a moment to consider what all this information may be doing to your brain. Google's new Fusion Tables lets you import, mash-up, share, and visualize your own and others' data. Idealware to the rescue: " A Consumer's Guide to Low-Cost Data Visualization Tools ".

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Program Management Statistics: 12 Stats and How to Use Them

Get Fully Funded

When you manage constituent relationships, interactions, and outcomes through a case management process, understanding the key data points at play will allow you to analyze the bigger picture of your performance over time. Funders may also explicitly ask for impact assessment data as part of their grant application and reporting processes.

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2012 eNonprofit Benchmarks Study Highlights Online Advocacy, Fundraising, and Social Media Metrics

Care2

The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. In particular we were excited to see advocacy response rates increased 28% between 2010 and 2011. Overall, email open rates held steady between 2010 and 2011.