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Guest Post by Katherine Hutt: A Small Nonprofit's Strategy for Pepsi Refresh Contest

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: This post was written before the New York Times article describing a misstep with the Pepsi Charity Contest. At this point, they are at number 80 on the leaderboard, not bad for an organization that had social media on its to do list for 2010. Tags: contest crowdsourcing. Photo: Jim Harrison.

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See What’s Out There » Blog Archive » The Web’s Next Phase

See3

The interesting and even alarming thing is how Facebook is set to use your personal data (if you are on it) to deliver to you contextual ads that are generated from your activity off site. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! The other item is about Facebook’s new ads.

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See What’s Out There » Blog Archive » Facebook – You can check out anytime you like, but you can never leave.

See3

In today’s NY Times is an article about Facebook and the difficulty of getting your data removed. So to really delete my entire life on Facebook would mean deleting data from many individual accounts. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today!

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See What’s Out There » Blog Archive » YouTube for Nonprofits – Donations are Nice, but What About List Building?

See3

The viewers/donors might look similar to what we see on Facebook causes but we will wait until we have some real data before speculating further. We all know that a newsletter sign-up or advocacy ask is an easier ask than a donation. But we just don’t have enough long-term and wide-spread data to know.

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See What’s Out There » Blog Archive » YouTube for Nonprofits – Donations are Nice, but What About List Building?

See3

The viewers/donors might look similar to what we see on Facebook causes but we will wait until we have some real data before speculating further. We all know that a newsletter sign-up or advocacy ask is an easier ask than a donation. But we just don’t have enough long-term and wide-spread data to know.

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See What’s Out There » Blog Archive » How many site visitors do you have? Or is that the wrong question?

See3

Those logs only show a kind of raw data about page loads, image loads and the like. Share and Enjoy: Leave a Reply Get Tips and Best Practices Sign up below to get our newsletters highlighting the latest in online marketing and communications for nonprofits. The problem is that my server keeps logs.

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What do web stats mean, anyway?

Zen and the Art of Nonprofit Technology

at 9:54 pm I strongly recommend that all nonprofits track site stats to help evaluate the effectiveness of their online communications, but unless there is a specific, clear benefit to releasing a particular site stat, I don’t see the reason why a nonprofit should be compelled to share all the data. David 4 Kivi Miller 09.18.07

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