Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2012

My first ladder of engagement was developed for the America’s Giving Challenge contest that I won in 2008 - it was a framework that used the “community manager” or “network weaver” as the human face to connect with people and bring them to the next level of involvement. … Read More

Measure 98

Measure NTEN Social Media Metrics 98

Nonprofit Tech for Good

APRIL 10, 2022

That said, the best practices below are based on Nonprofit Tech for Good’s experience using Twitter almost daily since 2008. You can export monthly reports to track new followers, profile visits, and engagement metrics such as total likes, retweets, mentions, and replies.

Twitter 356

Twitter Practice Social Media Nonprofit 356

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Using Metrics for Continuous Learning.

ROI 50

ROI Widget Metrics Cambodia 50

Robert Weiner

AUGUST 17, 2009

All key metrics declined for the index as a whole for the first quarter of 2009 as compared to the first quarter of 2008. Target Analytics' Index of National Fundraising Performance for the first quarter of 2009 had nothing but bad news.

Retention 100

Retention Metrics News Analytics 100

Zen and the Art of Nonprofit Technology

MAY 19, 2008

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Tidbits May 19, 2008 There are some really interesting tidbits of stuff out there. Everyone (including them) gets better data. Allan Benamer points out that Kintera is about to be delisted by NASDAQ.

API 100

API Open Source Kintera Benchmark 100

Saleforce Nonprofit

JUNE 3, 2022

Before joining Salesforce in 2008, she held positions in customer support, professional services, product marketing, and program management at Oracle, Peoplesoft, Evolve, and Primavera. Marie is an active volunteer with the Renaissance Entrepreneurship Center, her daughter’s high school, and board member of SF Basque Cultural Center.

Nonprofit 73

Nonprofit New York City San Francisco Oracle 73

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 15, 2012

I started my current blog in 2008 just after I gave birth to my first daughter. I started back in 2005, I’d graduated from college but hadn’t yet found a job. At the time, my husband was in medical school and I was going insane trying to keep myself occupied, so I started writing. Words of wisdom about blogging?

San Antonio 93

San Antonio Celebrate Facebook United States 93

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 30, 2010

Over the years, I've been able to rub elbows with metrics geeks, even to pretend to be one at the 2008 E-Metrics Summit in DC. Sean Power is a metrics geek but one who understands what it is like to walk in nonprofit shoes.

Analytics 81

Analytics Voice Associations Web 81

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36

NTEN

NOVEMBER 3, 2008

Well, The Social Organization has a piece on " Collecting All Social Media Metrics " That's a start. That sounds about right. Money earned is easy, but how do you figure if you're saving time and money?

Technology 36

Technology ROI Flickr Social Media 36

Care2

APRIL 6, 2010

While benchmarks should be set realistically based on each organizations goals and year-to-year metrics, it’s always important to know what the average benchmarks are for the nonprofit sector and compare how your own metrics measure up. Don’t know where to look? Online Fundraising.

Benchmark 71

Benchmark Measure Organization Convio 71

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2009

Measure social media with key metrics for visibility, engagement and advocacy . While advocates of social technologies rightly point out that these are not the only metrics by which social technologies should be judged, they are the metrics that the majority of respondents to our survey cited as driving their participation.

Social Media 95

Social Media Adopt Survey Media 95

Zen and the Art of Nonprofit Technology

MARCH 12, 2007

Both the database implementer and the nonprofit organization will need to establish in the project plan the metrics and deliverables that comprise success.&# I wish all nonprofits understood this! Freelance Switch Gavin’s Digital Diner Idealware Jon Stahl’s Journal Lifehacker LinuxChix – Be Polite.

Consultant 100

Consultant Data Management Open Source 100

Zen and the Art of Nonprofit Technology

MARCH 12, 2007

Both the database implementer and the nonprofit organization will need to establish in the project plan the metrics and deliverables that comprise success.&# I wish all nonprofits understood this! Freelance Switch Gavin’s Digital Diner Idealware Jon Stahl’s Journal Lifehacker LinuxChix – Be Polite.

Consultant 100

Consultant Data Management Open Source 100

NTEN

SEPTEMBER 24, 2009

Blackbaud's analysis of online giving in 2008 found that December accounted for about 21% of the year's transaction volume, but 48% of the total dollars raised. Online Giving Tops $15 Billion in 2008. billion was given in 2008 to US charities, exceeding $300 billion for the second year in a row. Giving USA estimates that $307.65

Online 90

Online Fundraising Offline Blackbaud 90

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

It wasn’t meant as a statement about what I think about whether or not web stats are a useful metric of much. Webstats are, of course, important, both as an internal metric to watch, analyze, and improve, and for that matter, to put out there, in conjunction with lots of other data. 6 Katrin 09.19.07 No one disputes that.

Stats 100

Stats Web Statistics NTEN 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2012

Here’s how it works, according to their recent Facebook and Tumblr posts: The Nature Conservancy has used photo contests to crowdsource photos from its network through social media in the post, as far back as 2008 when it ran a contest on Flickr. There are some obvious benefits: Engaging its network beyond the like on Facebook.

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Conservancy Contest Examples Congo 107

Amy Sample Ward

FEBRUARY 23, 2010

And furthermore, by focusing on justification and metrics, we were distracted from the primary objective of building relationships and cultivating dialogue. … But that was then and this is now. In 2010, we enter in to a new era of social media marketing, one based on information, rationalization, and resolve."

Web 108

Web ROI Bookmarking Phase 108

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

But, maybe you've done some of that thinking and implemented a few focused social media experiments in 2008 and have gleaned some insights. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Good for you! Great work.

Social Media 98

Social Media Media Tips Social 98

See3

JUNE 10, 2009

The Giving USA Foundation’s annual report on charitable giving said that gifts were down in 2008, but not by much, 2%. Online Giving Surpasses $15 Billion in 2008. Blackbaud analyzed the Giving USA data, along with other important metrics, and estimates that more than $15.42 And, overall, it is.

Giving 40

Giving Blackbaud Aggregator Storytelling 40

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 4, 2009

The first SoCap conference in 2008 coincided with the launch of this paper, Investing for Social & Environmental Impact: A Design for Catalyzing an Emerging Industry A Monitor Institute Report [link] EnvImpact_ExecSum_000.pdf Lucy Bernholz, moderating, said that metrics are the carbon in the ecosystem and the oxygen is the policy frame.

Taxonomy 61

Taxonomy Metrics San Francisco Ghana 61

ASU Lodestar Center

JANUARY 11, 2013

As ASU Professor Mark Hager discussed in his blog post , this led to the popularization of one particular metric – the overhead vs. program costs ratio – as a way of judging the effectiveness and donation-worthiness of a nonprofit organization. In addition to financial measures, charities will now be rated on the results of their work.

Research 82

Research Culture Evaluation Arizona 82

Connection Cafe

MAY 27, 2020

One of the biggest challenges for a donor relations and stewardship program, as an indirect revenue generator, is success metrics. I first heard Penelope Burk speak at the International Conference of the Association of Donor Relations Professionals in 2008. You need to continually build trust and loyalty with donors.

Donor 44

Donor Colorado Change Foundation 44

Care2

JANUARY 6, 2009

Out of the box, Google Analytics provides a lot of useful metrics, such as visitors, pageviews, most popular pages, and a variety of other helpful data. It also gives you some more advanced, calculated metrics like bounce rate, average time on site, and pages/visit. Which metrics will help you achieve it? Excellent post!

Analytics 54

Analytics Google Social Media Websites 54

Forum One

MAY 4, 2010

Their report covers a lot of e-marketing campaign metrics, and attempts to really break down the differences between active subscribers of a campaign vs. users who do not take such an active role in terms of participating (e.g. Some of these were: Online fundraising grew in 2009 as compared to 2008 but the average gift size was smaller.

Benchmark 50

Benchmark Convio Trend Statistics 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 26, 2007

I'm doing a workshop on Social Media Metrics, Measurement, and ROI at PodCamp Boston tomorrow. I'll be doing a presentation on a panel at the Museum Computer Network Conference in two weeks on this topic and in early 2008 for the Legal Services Corporation. You want to focus on the goals and outcomes (benefits) first - not the metrics.

Guinea 50

Guinea Measure Social Media Wikispaces 50

ASU Lodestar Center

JULY 8, 2011

Next Generation Leaders Speak Out (2008) and Daring to Lead 2011: A National Study of Nonprofit Executive Leadership. She develops curricula, trains, and consults in the areas of staff performance management, leadership, personal development, performance metrics, and governance/boards of directors.

Leadership 92

Leadership Research Develop Management 92

Tech Soup

JUNE 12, 2012

Microsoft Lync is one of the least understood Microsoft product donations in the TechSoup catalog; however if yours is a larger organization that already runs on Windows Server 2008, uses Office Professional Plus 2010 , and has multiple offices or lots of work out in the field, it's definitely worth looking at. People in the U.S.

Green 55

Green Camera Phone Audio 55

Tech Soup

AUGUST 17, 2009

All key metrics declined for the index as a whole for the first quarter of 2009 as compared to the first quarter of 2008. Target Analytics' Index of National Fundraising Performance for the first quarter of 2009 had nothing but bad news.

Retention 43

Retention Metrics News Analytics 43

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

January 2008 As the first place winner in the America's Giving Challenge for Global Causes, I use several twitter strategies. August, 2008 Using Twitter and other channels, I raised $2,500 in 90 minutes at Gnomedex. One metric for me in measuring success, was I able to inspire other people to take action? (at

Analysis 87

Analysis Twitter Giving Lesson 87

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy. Return on Influence: This will be a deep dive into social media metrics and keeping an eye on the new tools that will no doubt debut to help us measure. SXSW Nonprofit ROI Poetry Slam.

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Goal ROI Wiki Metrics 50

Care2

MAY 14, 2009

M&R and NTEN just released an impressive benchmarks study that analyzed 32 nonprofits online advocacy and online fundraising programs in 2007 and 2008. Open rates can be an unreliable metric due to spam filters, preview panes, image blocking which have little to do with whether someone is actually opening (or reading) an email.

Benchmark 28

Benchmark Studies Case Study Rate 28

Connection Cafe

JULY 17, 2013

The first metric that we need to rethink is measuring success based on the percentage of participants we’re converting into fundraisers. So, guess what… despite all our best efforts we’re not moving this massive metric boulder. Here are the percentages from 2008-2012: 27%, 29%, 28%, 27% and 27%. Seriously… we’re not.

Time 36

Time Fundraising Chart Stats 36

NTEN

JANUARY 14, 2013

Established in 2008 as a collaborative response to the growing number of complex elder abuse cases in NYC, the NYC Elder Abuse Center helps professionals, organizations, and systems prevent elder abuse and improve their response to it. ] By Debra Askanase, Community Organzier 2.0

Social Media 96

Social Media Collaboration Org Media 96

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

At e-metrics, someone told me it had to do with them dropping counts from different news readers. from December, 2008 wondering how the backend might change. This one point caught my eye: RSS subscriber metrics : For some sites, this information is very useful. I can't imagine that 1,400 people unsubscribed in a day?

RSS 50

RSS Stats Adwords Feeds 50

Have Fun - Do Good

SEPTEMBER 10, 2007

The second, reporting on the project's execution and results, is due by March 31, 2008. Teams will be ranked based on Web metrics such as number of views on their videos, viewer ratings, puzzles completed and social network activity. The first video, introducing the team's project, must be uploaded to QuantumShift.tv

Contest 40

Contest Video Story Share 40

ASU Lodestar Center

JUNE 19, 2017

Use Better Metrics to Show Impact (external): It is time to retire the organizational expenses pie-chart that has been used obsessively in the nonprofit sector, and replace it with stories on mission impact (Guidestar, 2016). By becoming better storytellers, a nonprofit can send out a stronger message about the impact of their programs.

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Build Arizona America Iowa 49