NetWits

APRIL 5, 2013

Fundraising email click-through rates dropped 27 percent and response rates were down 21 percent from 2011. This follows a recent trend that email click-through rates have declined across all industries. Epsilon and The Email Institute’s Q3 2012 report indicated overall click-through rates have fallen from 5.5

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Rate email Ideas Trend 235

Bloomerang

AUGUST 12, 2021

Do you know your organization’s donor retention rate? In 2019, Dr. Adrian Sargent bemoaned the fact that first-time donor retention rates were below thirty percent: “The USA still holds the record for the most shockingly poor pattern of results. Because according to the FEP, the 2020 repeat donor retention rate was 59.6%—whereas

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Retention Rate Donor Issue 111

Nonprofit Tech for Good

FEBRUARY 11, 2022

In the early, nascent days of the Internet, webmasters treated their users as if they were monoliths – everybody got the exact same pop-up, which ran on every page of the site – annoying users and suppressing conversion rates. Test out the options. Just as we test landing pages and emails, test the layout of your pop-ups too.

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Websites Work Test Nonprofit 321

The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues. If you’re ready to start improving your digital program through testing, here are five places to get started.

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Test Digital Headline Language 84

NetWits

AUGUST 4, 2011

Are you testing your email messages (i.e. And while you may have a hunch about the best day or time to send email, testing validates (or disproves) your theory. However, I don’t see enough nonprofits taking advantage of email testing. And while it does require a few extra steps, email testing doesn’t have to be time-consuming.

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Test email Mail Rate 177

Robert Weiner

MARCH 17, 2013

Bottom line – (our software) received more “Excellent” ratings than any of the over 33 products reviewed! My response: These reports are definitely useful — if a vendor is rated well they’re worth considering (assuming the rating criteria are appropriate for your needs) and if they’re rated badly they’re probably not.

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Rate Database Donor Analysis 138

Byte Technology

DECEMBER 29, 2016

Indeed, responsive sites that provide stellar visits—especially in the e-commerce industry—are proven to have better engagement, more conversion rates and, very importantly, better search engine rankings. Leave it to Google to come up with the industry-leading site testing app.

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Test WordPress Plugin Tools 100

Association Analytics

NOVEMBER 20, 2023

Your association should create consistent values to accurately calculate your retention rate. Track, test and learn to improve your strategy: No retention strategy will work every time or on every type of member, which is why you need to be flexible and willing to adjust your efforts based on how successful they are.

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Retention Associations Professional Strategy 169

Association Analytics

MAY 17, 2021

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should -- calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. Retention rates aren’t one dimensional.

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Retention Data Associations Rate 192

Association Analytics

JUNE 17, 2021

As a bonus, many associations find that repeat event attendees also renew at higher rates. ( Do your repeat event attendees also renew at higher rates? ). This data shows that attendees at the three year point have the highest drop-off rate. (Do We test our assumption by designing a targeted A/B email test for this group.

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Associations Data Registration Analytics 318

Nonprofit Tech for Good

DECEMBER 9, 2023

1) Use a top-rated Content Management System (CMS) platform. If the speed test fails, a good first step is to make sure your website’s images are optimized and host your videos on a third party website, such as YouTube, instead of directly on your website. 8) Prioritize website speed.

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Websites Tips Plugin WordPress 312

NetWits

JANUARY 3, 2011

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Now that they’re one step closer to becoming a donor, event participant, or email subscriber, do you stop testing? Why is testing important? Are you sure?

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Rate Content Conversation Test 134

sgEngage

MARCH 8, 2024

Open rates have become overinflated due to machine opens and, for the first time in 16 years of producing this report, we have determined that open rates are no longer a metric we can include. Unsubscribe rates did not change much.

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Benchmark Blackbaud Report Online 78

Nonprofit Tech for Good

MAY 13, 2022

Are your conversion rates different for different audiences? Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition.

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Donor Track Campaign Facebook 298

Bloomerang

OCTOBER 13, 2023

Open rate : The success of your email often hinges on the open rate. On the flip side, a poorly crafted subject line can lead to lower open rates and, consequently, reduced chances of achieving your fundraising goals. A/B testing : Subject lines are often the primary variable in A/B testing for email campaigns.

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Rate email Attention Open 100

Nonprofit Tech for Good

JANUARY 19, 2024

Over time, a high exit rate signals to search engines that your content is not helpful to visitors, which can negatively affect your ranking. This, in turn, impacts click-through rate (CTR). Test your website’s mobile friendliness with page speed insights and mobiReady. Over time, that can improve your organic ranking.

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Action Practice Tips Seattle 271

sgEngage

NOVEMBER 20, 2023

Keep them out of it for now (we can always test that later.) If you are expecting an 8% response rate from your donors, that means the segment needs to include at least 1,250 constituents. Package codes will determine the segment and where in the A/B test they fall—see more in step three, below. Test one thing at a time.

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Data Giving Work Test 92

Pamela Grow

MARCH 7, 2024

But the good news is that nonprofits benefit from higher open rates compared to regular marketing emails. Your real test lies in converting these opens into donations. Your Welcome Email According to Campaign Monitor, Welcome emails have a whopping 91.43% open rate. Think of it as a two to three line thank you update.

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email Storytelling Newsletter Nonprofit 69

Association Analytics

FEBRUARY 20, 2024

Similar to the tactics you used to get folks into the funnel, you’ll want to measure your effectiveness, using metrics like page visits, downloads, event and course registrations, webinar attendance or email click rates.

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Create Strategy Associations Registration 169

Whole Whale

SEPTEMBER 3, 2021

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. While open rate is a great statistic for assessing subject lines, luckily click-through rate still reigns supreme among email data. A/B Test Email Content.

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email Marketing Test Mail 104

Nonprofit Tech for Good

MAY 14, 2023

For example, nonprofits are not required to maintain a minimum CTR (click through rate) to stay compliant with the Ads for Social Impact Grant. If not, you can manually add your site by simply entering the URL in the input box and clicking add: If you add your site manually, you’ll also have to add your sitemap(s) manually.

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Tools Grant Google Search 260

M+R

JULY 27, 2023

Fortunately, we started asking these questions with just enough time to put together a treatment test before finalizing our End of Year strategy last fall. So, when coming up with a cultivation content strategy for the test, we tried to reuse existing assets as much as possible. Okay, back to the results… ???

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Fundraising Test Advocacy Metrics 52

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. For example, retention rates tend to be higher for mid-level and major donors. Do more testing.

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Analytics Strategy Fundraising Benchmark 122

Bloomerang

OCTOBER 20, 2023

A/B testing : If you’re unsure whether emojis will be effective for your specific audience, you can conduct A/B testing. Send two versions of the same email—one with an emoji in the subject line and one without—and track the response rates to see which performs better.

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email Test Culture Audience 86

NonProfit Hub

NOVEMBER 17, 2014

Even if you have an acceptable rate, you can still come up on the short end when it comes to donation time. In the first test, a group of 449 college students were given the choice of donating $100 to two charities (Kids Korps USA and charity: water). Finding a Different Approach. Featured Fundraising'

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Rate Donation Ratio San Diego 52

NTEN

SEPTEMBER 22, 2011

Then we planned a series of tests to evaluate everything from our messaging to nuts-and- bolts fundraising tactics. Here is a closer look at how we tested: Should we frame our issue in a positive or negative light? Will a video boost the response rate? In 2010, we started preparing months in advance for end-of-year fundraising.

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Case Study Test America Studies 75

Connection Cafe

OCTOBER 20, 2014

What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. However, conversion rates of those emails dropped 25%. This is actually the second consecutive year fundraising email conversion rates have declined sharply , continuing a somewhat worrisome trend.

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Rate Conversation email Fundraising 55

Candid

AUGUST 18, 2021

But when looking at the bigger picture, even more valuable benefits become clear: Higher conversion rates through better-targeted donor lists. AI can generate predictions that help you: Create highly targeted mailing lists for appeals, reducing upfront costs and increasing conversion rates. AI for Nonprofits in Action.

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Course Fundraising Analysis Mail 130

Candid

JUNE 28, 2022

Maintaining a high retention rate means your nonprofit has access to ongoing, sustainable financial support. The average retention rate for the nonprofit sector hovers around 45% , meaning that for most organizations, less than half of their donors give again from one year to the next. . The donor retention formula.

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Donor Retention Rate Database 111

Tech Soup

FEBRUARY 5, 2013

In a recent test of a direct email for Adobe software donation program at TechSoup, we discovered that image-based emails showed a significantly improved click rates over the more traditional, text-based emails most TechSoup members are used to receiving from us. What We Learned.

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Rate Newsletter Adobe Headline 52

Connection Cafe

DECEMBER 23, 2013

This is the fourth part in my series about learning how to test the usability of your online donation form and website with real donors. Part one discussed why to usability test , part two outlined crafting your test , and part three gave best practices for recruiting participants. Today, we gear up for your big test day!

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Test Donation Hints Webex 33

Nonprofit Tech for Good

SEPTEMBER 5, 2023

Implement and Test : Develop and implement your ChatGPT-powered initiatives. Be sure to continuously test and iterate to ensure optimal performance and user satisfaction. Monitor metrics such as engagement rates, content reach, and donor response.

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Digital Strategy Guide Create 299

Bloomerang

JUNE 2, 2023

That way, you can track whether donors who received calls renewed at higher rates (or dollar amounts) than donors who were not called. Try some tests: EXAMPLE: International Rescue Committee tested calls to donors giving $100 to $149, dividing them into three groups: The first, the control group, received no call.

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Donor Charity Gift Test 93

M+R

DECEMBER 13, 2022

Groups like the Union of Concerned Scientists and USA for UNHCR actually improved donation form conversion rates by showing more content to their paid traffic! Testing changes to your donation form to improve conversion rates. Set up thoughtful onboarding and automation series.

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Fundraising America United States Track 83

Media Cause

JUNE 27, 2023

This can help improve your clickthrough and engagement rates and better solidify your organization in the minds of your audience. Track, Test, and Test Again The key to maximizing your return on investment is ensuring your campaign is set up for success on a foundational level.

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Social Media Guide Media Social 97

Pamela Grow

JUNE 28, 2023

According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. And while those numbers might seem modest, when you compare them to social media engagement rates, they become truly impressive. Test your subject lines.

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email Rate ROI Social Media 52

Nonprofit Tech for Good

AUGUST 6, 2023

Sending emails between Tuesday and Thursday and between 9 AM and 12 PM or 6 PM and 9 PM can also increase open and response rates. A/B testing can help determine the most effective sending days and times for an organization’s unique supporter base. However, this is not a universal rule.

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Practice Fundraising Guide Channel 244