Whole Whale

SEPTEMBER 3, 2021

The tl;dr: after the iOS15 and macOS Monterey update, users who opt into privacy masking through Apple Mail will appear as “opened” regardless of what the user does and some users will be able to mask their email addresses. Likely, your average open rate will increase and you’ll need to set news goals around email opens.

email 104

email Marketing Test Mail 104

Candid

AUGUST 18, 2021

For instance, AI can quickly rank individual donors by their likelihood to give to a direct mail appeal right now. . But when looking at the bigger picture, even more valuable benefits become clear: Higher conversion rates through better-targeted donor lists. Reduced overhead costs of broad fundraising outreach.

Course 130

Course Fundraising Analysis Mail 130

NetWits

JANUARY 3, 2011

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Now that they’re one step closer to becoming a donor, event participant, or email subscriber, do you stop testing? Why is testing important?

Rate 134

Rate Content Conversation Test 134

Pamela Grow

MARCH 7, 2024

But the good news is that nonprofits benefit from higher open rates compared to regular marketing emails. Your real test lies in converting these opens into donations. Your Welcome Email According to Campaign Monitor, Welcome emails have a whopping 91.43% open rate. Think of it as a two to three line thank you update.

email 69

email Storytelling Newsletter Nonprofit 69

Nonprofit Tech for Good

AUGUST 6, 2023

Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. Sending emails between Tuesday and Thursday and between 9 AM and 12 PM or 6 PM and 9 PM can also increase open and response rates. However, this is not a universal rule.

Practice 243

Practice Fundraising Guide Channel 243

Get Fully Funded

AUGUST 4, 2023

Should you print, stuff, and mail your own fundraising letter? If you have fewer than 200 mail recipients, the answer is probably yes. When you get more than 200 donors, you may be eligible to mail at nonprofit postage rates as low as 19 cents per piece (as of July 2023). No labels needed! Includes variable data (e.g.

Money 98

Money Tips Time Mail 98

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. For example, retention rates tend to be higher for mid-level and major donors. Do more testing.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Bloomerang

SEPTEMBER 14, 2022

Year-end Appeal Creative (inclusive of email and direct mail): 96% were writing their own appeals and not using a copywriter. 34% were only sending out 2-3 appeals (direct mail and email). If you want to test if a QR code has any lift do an A/B test. Let’s dive into the poll data. 27% were only sending out 4-5 appeals.

Question 90

Question Fundraising Org Mail 90

sgEngage

JANUARY 30, 2024

Your team tests the new solution with new data points to see how it responds and the accuracy of its outputs. You’ll further test and refine the tool over time the more you use it to support your fundraising. You might send a feedback survey to donors at all levels and track email open rates for messages related to this campaign.

Tools 84

Tools Donor Fundraising Survey 84

Pamela Grow

JUNE 28, 2023

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. Test your subject lines.

email 52

email Rate ROI Social Media 52

Bloomerang

DECEMBER 13, 2021

The subject line is like the envelope for a direct mail letter; it’s a critical part of your appeal “package” as 47% of email recipients open an email based on the subject line alone. Did you know the average nonprofit email open rate for nonprofits is 25%? Send it to everyone on your mailing list who hasn’t responded yet.

Tips 114

Tips Fundraising Pledge Mail 114

M+R

JUNE 22, 2023

That’s how I felt the first time I got a demo for Scout Quest, the dashboard my M+R colleagues developed to leverage data to enhance mail programs and help with things like deliverability , reactivation, and mid-level donor upgrades. So when I spot a tool that has real, honest-to-goodness usefulness, it’s irresistible. A lovely interface.

Los Angeles 101

Los Angeles Audience Google Channel 101

Pamela Grow

JANUARY 18, 2021

Sarah writes: Our organization is overdue for creating a welcome email to send after someone joins our mailing list. Welcome emails have a 91.43% open rate. Welcome emails can create an 86% lift in unique open rate. Welcome email read rates are 42% higher than the average email. Consider testing an email welcome series!

email 78

email Lesson Rate Policy 78

Bloomerang

JUNE 1, 2022

Direct mail is the most popular year-end giving marketing method. Conduct A/B testing. A/B testing is the process of creating two different versions of your year-end appeal and assessing which version receives the most engagement or inspires the most action from recipients. Direct mail response rate.

Guide 106

Guide Giving Nonprofit Metrics 106

NonProfit Hub

NOVEMBER 17, 2014

Even if you have an acceptable rate, you can still come up on the short end when it comes to donation time. In the first test, a group of 449 college students were given the choice of donating $100 to two charities (Kids Korps USA and charity: water). Finding a Different Approach. Featured Fundraising'

Rate 52

Rate Donation Ratio San Diego 52

Care2

JULY 25, 2011

Many mail platforms, especially mobile ones, don’t support more than 50 or 60 characters. The “from&# address tells your recipients a lot, and they’ll more likely open mail from an address they recognize. Make sure your subject line accurately reflects the content of the message. Keep it short! Think micro-Tweet!

Rate 71

Rate email Open Tips 71

M+R

FEBRUARY 5, 2021

And, unfortunately, the reverse is also true—what seems like a minor drop-off in your mid-level acquisition or retention rates can create enormous drag on your revenue. . Do newly acquired mid-level donors retain at higher rates? In all likelihood, you are able to reach these donors via direct mail and/or telephone outreach.

America 105

America Digital Audience Channel 105

NTEN

SEPTEMBER 22, 2011

Then we planned a series of tests to evaluate everything from our messaging to nuts-and- bolts fundraising tactics. Here is a closer look at how we tested: Should we frame our issue in a positive or negative light? Will a video boost the response rate? In 2010, we started preparing months in advance for end-of-year fundraising.

Case Study 75

Case Study Test America Studies 75

Bloomerang

OCTOBER 4, 2021

Here’s a “you test” you can use from Bloomerang that also incorporates the Flesch-Kincaid Grade Level reading test. This is why there are all sorts of readability tips you want to keep in mind, beginning with the Flesch-Kincaid Grade level test. It appears the incoming class looks swell and that bar pass rates are good.

Question 141

Question Donor Test Student 141

Whole Whale

SEPTEMBER 8, 2023

For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. Test different calls-to-action and reduce friction in online giving.

Lesson 59

Lesson Fundraising Digital Test 59

Nonprofit Tech for Good

DECEMBER 13, 2018

Looking at pages per session and bounce rate (ideally less than 70%), how engaged are our website visitors? View your nonprofit’s website on a computer, tablet and phone and test these important actions: Complete an online form. Growing your mailing list. 2) It doesn’t display well on phones or tablets. Give it a try!

Websites 253

Websites Nonprofit Guidelines Phone 253

sgEngage

AUGUST 10, 2021

But there are actions you can take to increase clicks and actions within your emails – and now is the time to start testing what works best for you. Apple’s Mail Privacy Protection: What This Means for Email Marketers and How to Prepare Now [AUGUST UPDATE]. What Apple’s privacy changes mean for email open rates.

Metrics 112

Metrics Open Blackbaud gMail 112

Amy Sample Ward

MAY 17, 2011

From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. The fundraising response rate fell by 19%, while the advocacy response rate fell by 7%. Meanwhile, unsubscribe rates held steady from 2009 to 2010. Highlights. Get Started Increasing Your Engagement.

email 169

email Marketing Nebraska Omaha 169

NetWits

MAY 26, 2011

The knowledge one can gleam from this tool is practically endless–and the resulting testing and site modifications one can make, even more so. A new version of Google Analytics is currently in Beta testing and a future web post will address what you should know before using. Google Analytics Dashboard. What is it?

Report 251

Report Web Analytics Comparison 251

Qgiv

JULY 10, 2023

According to a guideline published by M+R, a useful quick test for your own messaging is to simply answer the question: If the subject of this story were to read it, how would they feel? The challenges of strength-based messaging Finding the balance in your story. Finding the balance in your organization.

Storytelling 75

Storytelling Donor Cancer Guidelines 75

Greater Giving

JULY 18, 2023

Respect their preferences by understanding if they prefer email, direct mail, phone calls, or social media outreach. Alternatively, you might notice your donor response rates are low, indicating that some of your data is outdated or inaccurate. Use your mailing list effectively. Fill In Gaps With Data Appends.

Data 98

Data Donor History Demographics 98

Bloomerang

AUGUST 7, 2023

It’s the reason so many donor programs have retention rates representing three steps forward, two steps back. Usually, but not always, it will be relatively small; the donor doesn’t know you very well yet and is testing the waters. If they made an offline gift, mail a personalized thank you letter within 48 hours.

Gift 69

Gift Donor Time Mail 69

Bloomerang

JUNE 7, 2022

Sending a compelling annual appeal letter can go a long way toward boosting your organization’s donor retention rate , which means you’ll be able to count on sustainable support from donors in the years to come. . One way to check for readability is to use a resource like the Flesch-Kincaid grade-level test to evaluate what you’ve written.

Strategy 88

Strategy Tips Mail Database 88

Bloomerang

AUGUST 28, 2023

Bloomerang gives users access to a dashboard that actively tracks your retention rate to keep it top of mind for your entire team. Be sure your nonprofit CRM can create both: Letters and mailings. Design and save direct mail communication documents like solicitations and acknowledgments. Engaging emails.

Profile 90

Profile Software Nonprofit Donor 90

Connection Cafe

APRIL 3, 2014

We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). So, what led to our above industry average donor retention rates? Then, it hit me one day- just because someone is on our mailing list does not mean they are passionate about what we do. Our database is healthy .

Retention 53

Retention Rate Donor Lesson 53

Bloomerang

MAY 31, 2022

That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Donor stewardship helps you boost your donor retention rate , helping you earn much more over time. Major gifts. Online fundraising.

Strategy 101

Strategy Develop Fundraising Nonprofit 101

Global Giving

JANUARY 21, 2015

I clicked a link to an article on Upworthy , a viral news site always on the forefront of testing stickiness and psychological hooks. I was asked to sign up for the site’s mailing list. What We Tested. I decided to test dropping the pretense and just offer the user the ability to sign up for the mailing lists directly.

Experiment 52

Experiment email Test Language 52

sgEngage

APRIL 10, 2023

Start testing your outreach plans. For example, if you discover your donor retention rate is falling, you can focus on donor stewardship in the months leading up to Giving Tuesday to boost retention. Start testing your outreach plans. Get a head start on prospect research. Spend time strengthening donor relationships.

Demographics 72

Demographics Retention Donor Research 72

Bloomerang

MAY 26, 2022

Then they reversed this order for the test. Your online giving platform should be able to customize gift options by suggesting donation amounts and/or defaults, setting custom gift strings targeted to different donor/prospect mailing segments, and arraying them on the page. Arranging options from high to low yielded a 15.7%

Donation 70

Donation Donor Gift Nonprofit 70

Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Had a 55% increased conversion rate. Result: 119%-203% higher conversion rates. To test the theory, I recently ran a remarketing campaign on Facebook promoting my article, “ How To Get More Online Donations With Content Marketing.”

Ideas 111

Ideas Donation Online Strategy 111

DipJar

JUNE 20, 2023

These may include: Online fundraising Major gift fundraising Event fundraising Direct mail fundraising Corporate sponsorships Grant funding A SWOT analysis can be a useful opportunity to identify your fundraising strengths and weaknesses to develop a stronger foundation for your organization.

Analysis 52

Analysis Guide Nonprofit Retention 52

NetWits

DECEMBER 2, 2010

Segmenting your lists will lead to more targeted messaging and is proven to boost response rates and help to reduce unsubscribes. Using segmentation can drastically improve your response rates, increase the value of your communications for the recipient, help reduce unsubscribes, and prevent list fatigue. Basic Rules of Segmentation.

email 149

email Marketing Mail Metrics 149