New Email Study Reveals Nonprofit Spam Rates Soared in 2016
EveryAction
MAY 15, 2017
Today, EveryAction releases the highly-anticipated 2017 Nonprofit Email Deliverability Study , an exploration into how much spam is impacting online fundraising programs. Based on the latest benchmark figures from M+R, our study found that over 18 percent of nonprofit fundraising emails ended up in junk folders in 2016.
Let's personalize your content