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Google and Yahoo’s 2024 Email Policy Updates: What You Need to Know

The MatrixFiles

These policy changes will impact what email Google and Yahoo will accept and deliver to their users’ inboxes, in an effort to decrease spam and spoofing. All of these updates are now considered email deliverability best practices and more email providers will likely roll out similar, or even more stringent, requirements in due time.

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The Importance of Data Analytics for Fundraising Events

Achieve

Here are some metrics to watch for that can be tracked through most professional email delivery services: Open Rate The open rate is the percentage of emails opened out of the total number of emails sent. The average nonprofit email open rate is around 25%. The average nonprofit email click-through rate is about 3%.

professionals

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2016 Nonprofit Email Deliverability Study: Spam Still Costing Nonprofits Thousands

EveryAction

Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising. Download a copy of the report now - it's free. Why analyze email deliverability? billion emails last year alone. Well, there's good news + there's bad news.

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[WEBINAR] Top 10 Digital Marketing & Fundraising Trends To Watch in 2022

Nonprofit Tech for Good

Time: 1pm EST / 10am PST (2 hours). How to grow, manage, and segment your email list to maximize click-through rates and avoid spam folders. A practical analysis of which social media trends are worth the time and financial investment. Date: Wednesday, December 1, 2021. Cost: $20 (USD).

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10 Website Maintenance Tips for Nonprofits

Nonprofit Tech for Good

1) Use a top-rated Content Management System (CMS) platform. Search engine optimization (SEO) can be an expensive and time-consuming because it requires on-going maintenance. If you have a contact us form, add a Google reCAPTCHA to help stop spam emails. Google Analytics is free to use and its most recent upgrade is named GA4.

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Important Updates to Google’s Gmail That Nonprofits Need to be Aware Of

Pamela Grow

Just this month, Google made crucial changes to Gmail in an effort to combat spam and improve user experience. Clear Spam Rate Threshold: Google is setting a clear spam rate threshold for mass senders, including nonprofits. These updates may raise concerns, especially regarding the spam rate threshold.

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Emailing Like a Pro: Navigating Gmail and Yahoo’s New Sender Requirements

The Modern Nonprofit

Estimated Reading Time: 3 minutes Emailing Like a Pro: Navigating Gmail and Yahoo’s New Sender Requirements Imagine this: You’ve crafted the perfect email for your nonprofit’s big campaign, hit ‘send,’ and then… silence. Let’s Keep Those Spam Rates below 0.3% Best Practices?

gMail 101