.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. There was a time when associations didn’t think of their members as customers.

Collaboration 221

Collaboration Marketing Team Integration 221

Association Analytics

JANUARY 29, 2024

Basically, it’s like shining a spotlight on what really matters, so you can focus your marketing and engagement efforts where they count. Mid-year strategies – use your new predictive categories to adjust your engagement strategies throughout the year. They’re new, unfamiliar, and sound like math.

Analytics 315

Analytics Free Amazon Associations 315

Get Fully Funded

JULY 16, 2023

If you had one big complaint about your typical nonprofit Board meeting, what would it be? Here’s what we hear most often: “Our meetings are way too long and boring.” ” “I’m tired of doing all the talking while my Board stares at me!” ” “Nothing gets resolved or done in these meetings! Well, have no fear.

Fun 98

Fun Product Law Nonprofit 98

DipJar

JANUARY 27, 2021

The new site features improved functionality, a dynamic and modern design, and easier navigation to help potential customers learn more about DipJar’s products and services. ” DipJar’s new website will be regularly updated with customer spotlights, fundraising tips, and product updates. . BOSTON , Jan.

Product 98

Product Websites Boston Newsletter 98

Association Analytics

MARCH 13, 2024

Are you taking advantage of this important information, or are you still creating events, products, and activities based on what’s always been done? You can glean a lot of insights about your members once you get your association on board with engagement analytics. Why Is Engagement Scoring So Important? Let’s get started!

Analytics 169

Analytics Associations Model Metrics 169

Association Analytics

SEPTEMBER 8, 2022

You may have noticed that your members were engaging with your organization in different ways. In general, members were certainly shifting to more online products and services, such as virtual conferences or online classes. Use your data to optimize people and products. And members’ behaviors changed. No two members are alike.

Data 169

Data Associations Product Stream 169

Nonprofit Tech for Good

JUNE 24, 2023

By Coralie Meade Rodriguez , Senior Production Specialist at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive.

Accessibility 325

Accessibility email Practice Ratio 325

.orgSource

OCTOBER 1, 2023

Customize is the marketing mantra of the hour. And, data is important, but there’s a simpler path to engagement that sometimes gets neglected. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond.

Las Vegas 251

Las Vegas Conversation Cancer Offline 251

AccelEvents

JUNE 29, 2020

With virtual events quickly becoming the new normal for the events industry, it is important that you find and make use of the best tools available to host a professional and engaging event. The use of live and prerecorded video can increase audience engagement and improve the overall attendee experience. 1) AVS Video Editor.

Virtual 97

Virtual Product Video Tools 97

.orgSource

SEPTEMBER 25, 2023

Use ChatGPT to design and conduct surveys and market research. You’ve probably had a conversation with the bot twins, ChatGPT and Bard. Actually, they are triplets because Microsoft has a bot named Bing, who receives less attention. Check Bing out. I like the fact that the source documents are always provided.)

Las Vegas 221

Las Vegas Language Interaction Associations 221

Association TV

MARCH 16, 2022

If you’ve searched for the secret to creating engaging content, if you’ve googled “how to increase followers” or ever asked the pros how to make great content marketing, then chances are you’ve come across a whole corral of click-worthy advice. You could’ve posted it at 10 a.m., But you still have a jargon headline and a boring read.

Content 294

Content Create Headline Lithium 294

Nonprofit Tech for Good

NOVEMBER 22, 2021

By Talia Walsh , Senior Director of Marketing and Communications at Heal the Bay – an environmental nonprofit that protects the coastal waters and watersheds of Greater Los Angeles, California. The holiday shopping season is upon us. This holiday season, o ne-quarter of consumers plan to shop specifically at a local or small business. .

Facebook 280

Facebook Los Angeles Online Effective 280

Association TV

MAY 5, 2022

WorkerBee.TV · What Is Customer Data and How It Could Transform Your Marketing | Association TV Blog Caution: This Article Contains Big Data Energy Customer data is all the bits of information your customer leaves behind when they interact with you, your product or your service.

Data 156

Data Marketing Review Associations 156

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. For one compelling reason.

YouTube 221

YouTube Industry Leadership Podcast 221

Nonprofit Tech for Good

FEBRUARY 26, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. Remember that marketing automation tools are SaaS products (or software as a subscription).

Application 273

Application Marketing Nonprofit Evaluation 273

Association TV

NOVEMBER 30, 2021

It’s an easy-to-consume product that’s the best of both worlds (unless you’re allergic to peanuts or chocolate – sorry ‘bout that). Within the content, there’s usually a convenient link or reference to the sponsor’s product, solution or service. Before we even get to the how, when, or why, we must first ask the immortal question.

Sponsor 276

Sponsor Content Associations Audience 276

Nimble AMS

MAY 5, 2023

Let’s look at my career, product marketing as an example. Product marketing is a career that has completely evolved and grown over the last decade. Until a few years ago, there was no association dedicated to product marketers. Know your competition.

Associations 127

Associations Strategy Help Profit 127

Association TV

FEBRUARY 9, 2021

Studies have shown that people prefer to be marketed to using video content. In fact, 72% of consumers would rather learn about a product by way of video than any other medium ( HubSpot ). As an organization, this is a great opportunity to provide appealing and valuable content that educates and engages your audience.

Video 158

Video Retention Product Studies 158

Nonprofit Tech for Good

AUGUST 13, 2021

Presented by: Christy Noel , VP of Digital Marketing Services at MobileCause. In this Nonprofit Tech for Good and MobileCause joint production, the 6 Weeks to a Successful #GivingTuesday Campaign webinar will guide you through a simple, easy-to-implement plan to set up, maximize and run your #GivingTuesday campaign in only 6 weeks.

Campaign 286

Campaign Free FAQ Virtual 286

EveryAction

APRIL 18, 2023

Double the Donation is excited to launch this partnership and add valuable matching gift marketing and automation technology to the EveryAction platform,” said Adam Weinger, president of Double the Donation. We regularly solicit customer feedback and use it to inform product updates and new releases— and we want to keep hearing from you!

Integration 203

Integration Gift Donation Fundraising 203

Cloud 4 Good

JULY 12, 2022

In April 2022, Salesforce announced its vision for the next generation of Marketing Cloud—MC Easy. Salesforce believes that by uniting its suite of marketing products under the Marketing Cloud umbrella, it may be easier for organizations to choose the right marketing tool, based on how the tool shines best.

Change 95

Change Impact Product Marketing 95

AccelEvents

JUNE 29, 2020

With virtual events quickly becoming the new normal for the events industry, it is important that you find and make use of the best tools available to host a professional and engaging event. The use of live and prerecorded video can increase audience engagement and improve the overall attendee experience. 1) AVS Video Editor.

Virtual 52

Virtual Product Video Tools 52

Cloud 4 Good

JUNE 28, 2022

Salesforce recently shared its vision for the next generation of Marketing Cloud, one that would help service teams and marketers create more personalized experiences that drive lifelong customer relationships. As a result, many commonly used Salesforce products have been rebranded with name changes. Why the change?

Marketing 101

Marketing Language Product Phase 101

Byte Technology

SEPTEMBER 16, 2021

In online marketing, we refer to this placement as the very valuable Search Engine Results Page or SERP. SEO is a fundamental component of digital marketing. This is because people do trillions of searches annually, most times, with the intent to get information about services or products. How does it Work? Google, Bing, Yahoo!

Search 245

Search Yahoo Google Digital 245

Nimble AMS

JULY 18, 2023

Our Nimble AMS product strategy focuses on empowering associations to improve the member experience. Artificial intelligence and machine learning algorithms are being used to analyze user data and behavior, enabling software products to better deliver personalized experiences in real time. Contextual personalization.

Associations 131

Associations Personal Trend Experiment 131

Association TV

MARCH 16, 2022

If you’ve searched for the secret to creating engaging content, if you’ve googled “how to increase followers” or ever asked the pros how to make great content marketing, then chances are you’ve come across a whole corral of click-worthy advice. You could’ve posted it at 10 a.m., But you still have a jargon headline and a boring read.

Content 156

Content Create Headline Lithium 156

DNL OmniMedia

APRIL 23, 2024

You can’t be expected to be an expert on all aspects of the software, but you can call on Blackbaud experts to provide the insights and assistance you need to get the most from your products. You can pull from all this data to improve your engagement and fundraising strategies. Better donor management. More personalized communications.

Blackbaud 52

Blackbaud Support Guide Help 52

Nonprofit Tech for Good

MARCH 11, 2022

Peer-to-peer enables your organization to appeal to and connect with Gen Z , who are accustomed (and expect) to be able to engage online. Peer-to-peer enables your organization to appeal to and connect with Gen Z , who are accustomed (and expect) to be able to engage online. Sounds good, right? What is Peer-to-Peer Fundraising?

Fundraising 325

Fundraising Cancer Raise Nonprofit 325

Nimble AMS

APRIL 12, 2023

For example, Mary Sheehan is a product marketing leader for Adobe who started a Women in Product Marketing podcast, wrote a book, and is now offering an education cohort for product marketers that is in direct competition with the Product Marketing Alliance. Know your competition.

Associations 78

Associations Profit Strategy Help 78

Qgiv

APRIL 22, 2024

Nonprofit marketing is one of the key components of getting your organization seen by potential supporters! Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. However, marketing for nonprofits can come with its difficulties.

Marketing 52

Marketing Guide Nonprofit Channel 52

Byte Technology

APRIL 16, 2021

Website conversions enable you to determine whether or not you are succeeding in your digital marketing campaign. Some of these actions include sharing a blog post to social media platforms, or buying a product. Some of these actions include sharing a blog post to social media platforms, or buying a product. Your costs.

Rate 246

Rate Conversation Websites Metrics 246

Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Thank you and Happy New Year!

Trend 326

Trend Digital Marketing Fundraising 326

Nimble AMS

SEPTEMBER 8, 2022

In the Salesforce State of Marketing report, 84% of marketers surveyed said customer expectations were changing their digital strategies. . Marketing Cloud. Is your association looking to engage with members across their entire journey? But how can your association adapt to changing member expectations? Sales Cloud.

Associations 121

Associations Professional Organization Massachusetts 121

Nimble AMS

AUGUST 2, 2023

The 2023 ASAE Annual Meeting and Exposition will offer innovative and engaging community-building experie nces. I look forward to connecting with association friends and attending our great customer sessions,” said Michelle Schweitz, Senior Director of Marketing. Join us at ASAE 2023 on August 5-8.

Atlanta 131

Atlanta Associations Georgia Director 131

Nonprofit Tech for Good

AUGUST 29, 2022

Now let’s take a moment to consider this value in terms of fundraising, marketing, and program execution. Therefore, volunteer engagement must be a top organizational priority. So, how can your nonprofit increase and maintain volunteer engagement for the long term? Volunteers are a lifeline for many nonprofits. More than 10.4

Volunteer 276

Volunteer Management Tips Application 276

Nimble AMS

MARCH 29, 2022

Based on these predictions, you can then do things like identify good candidates for your next certification program and suggest products that might interest certain members. Personalization – Personalization is key to keeping your members engaged. And keep in mind that consumers expect personalized engagement these days.

Associations 129

Associations Badge Generation Product 129

Forum One

MARCH 12, 2024

Successful organizations are leveraging the power of AI and social media to create more meaningful connections and foster community engagement. Successful organizations are leveraging the power of AI and social media to create more meaningful connections and foster community engagement. Template creation. Drafting and testing.

Social Media 80

Social Media Images Video Media 80