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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Actually, the process is based on three decades of research conducted by authors Chan Kim and Renée Mauborgne. The authors use Cirque du Soleil to illustrate this idea.

Strategy 221
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Nonprofit Communications Plan: How to Pick the Best Platform for Your Message

Bloomerang

Your channel is the vessel in which you choose to share your content. A great email platform is also highly advised because you can be more confident that your nonprofit message is being welcomed and received by your constituents whereas other online marketing might be missed. . This is part 4 in a 4-part series. Website and email.

Platform 117
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How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content.

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5 Ways to Optimize Online Platforms for Donor Engagement

DNL OmniMedia

Your nonprofit uses a variety of online communication channels, platforms, and tools to streamline your operations and raise funds. We’ll cover these five tips for optimizing your digital platforms: Clean up the data in your nonprofit CRM. But are you using your online tools effectively enough to connect with donors?

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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

They look like this: You can also use UTMs to gather information about the campaign and content. Most email marketing platforms will have a setting to automatically add UTMs to links; search your platform documentation for “UTMs”. It’s official. Universal Analytics (UA) has stopped processing data.

Track 255
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What is Sponsored Content and How To Make It (The Right Way)

Association TV

Welcome to the land of sponsored content. What is sponsored content? You know what content is? You know what content is? Sponsored content is what happens when those worlds collide like chocolate and peanut butter to make a delicious snack. You know what sponsorships are? It’s selling by suggestion.

Sponsor 276
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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

It gives brands authenticity, authority, and a dose of highly contagious excitement. For one compelling reason. The YouTubers who manage those channels know how to tell a story and they are experts in their field. Passion plus knowledge is a powerful hook, making people who were about to swipe stay for a while.

YouTube 221