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Facebook ROI: Not Just a Myth

NTEN

Lately, there has been much debate about the value of social media and its so-called "experts". When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. How's that for ROI?

ROI 94
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12 Not-So-Great Realities About Nonprofits and Social Media

Nonprofit Tech for Good

Granted, the positives do outweigh the negatives, but it is important to step back occasionally and take a critical look at how social media is impacting nonprofit technology at your organization as well as your digital staff. Nonprofits have spent years promoting Facebook and get rewarded with a 2% organic reach. Our reward?

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Twitter Community Organizing Rules for Non Profits

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: I love when I discovered folks who are community organizers and successfully transfer what they know about community organizing offline to the online world. Robin shared some of her thoughts in the comments of a recent blog post, and I invited to share her community organizing rules for Twitter.

Twitter 112
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Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

The Science Behind Engaging your Supporters

Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. It's offline fundraising tools were built for development pros. Match your contact records to nearly 100 social networks.

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ROI (Results on Insights): Nonprofit Examples of How Listening Returns Value

Beth's Blog: How Nonprofits Can Use Social Media

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? And you shared them! Here's what I learned. Observations.

ROI 91
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Planned Parenthood Movement Building: Leadership, Engagement, Stories, and Platform for Self-Organizing

Beth's Blog: How Nonprofits Can Use Social Media

I spent sometime reviewing what Planned Parenthood was doing on social networks as well as their online presence - so it was good to get the inside story. Social media is described in terms of the mission, not the tools. While the board wasn’t against technology or social media, it was a little bit of a mystery.

Story 90
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[Book Interview] Nonprofit Example of Social Media Excellence: Taproot Foundation

Nonprofit Tech for Good

Organization: Taproot Foundation. Organization Size: 40 Employees. Title (s): Manager, External Affairs and Associate, Social Media & Recruitment. What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Jumo: [link].